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DurangoSpace
Coworking – A better way for you to work & be more productive!
(c) 2016, FCMS www.jasperwelch.org
+Individuals +Imagination +Innovation =Creative Workspace
+Our Coworking Value Proposition
& Customer Segments
(c) 2016, FCMS www.jasperwelch.org
Value Proposition Our coworking members need creative workspace & support services that reduces expensive office costs & that increases flexible workspace, which fits their lifestyle.
Remote workers, Business Services, Independents, Creative Services, Software & Web Developers who…
Needs: Workspace, Community, Connectivity (Internet & People), Meeting Space, Advisory Services, Downtown Address
+Unlike Our Competitive Set… What else? Who else?
! No Lease, No Deposit – Move right in with initial monthly $
! Flexible Memberships – by Day, Week, Month, Quarter
! Inclusive support services are ALL included in membership – Solid value for membership
! Coworking member community – no working alone – professional interactions
! Require lease + Deposit (1st & last month rent + Depo$it)
! Inflexible Leases, with year minimum locked in
! Add’l services (Internet, phone, coffee, mtg space) are extra money – low value
! Work alone – no community – isolated in small office – lackof interactions
(c) 2016, FCMS www.jasperwelch.org
Coworking is better because… Traditional Offices are…
Cost Structure Cost to Deliver Coworking Memberships & Services
Revenue Streams Income from Coworking Memberships & Services
Key Partners Leverage Partnerships
Key Activities What do we do?
Key Resources What do we need?
Value Proposition How we add Value?
Customer Relationship Get, Keep & Grow Clients
Channels/Distribution Distribution & Delivery
Customer Segments Customer Personas
Business Model Canvas DurangoSpace Template 08-March-2016
Iteration #3
Strategic Partners that you can
leverage to better serve customers?
+Region 9/SCAPE +LPC Alliance +FLC-SBDC
+Fast Track Comm
+Active Coworkers +Durango Coders
+FCMS/Jasper +Event Sponsors
+Mtn Cowork Assn
+Create flexible workspace
+Private mtg rooms +Support members +Provide Internet +Create Culture
+Downtown Space +HS Bandwidth
+Access to Parking +Web & Marketing +Part Time Staff
+FF&E -
Our coworking members need
creative workspace& support services that reduces expensive office costs & that increases flexible workspace which fits their lifestyle.
Pain Relievers? Work w-Peers, Fast
Internet, Flexible Workspace
Gain Creators? Productivity, Creative Workspace, Friends
Customer Segments? Remote workers,
Independents, Professional Services,
Creative Designers, Mobile Workers
Their pains? Working alone, slow Internet,
Lack coworking peers, Inflexible Leases
Their gains? Proximity network,
+Productivity, Coworking Members,
Technical Support, Good culture & coffee Flexible Workspace
How to find them? How to keep them? How to Grow your Customer base?
Web, Referrals, E-News, Peer Validation, Social Media, E-mail,
Tours, Estimates
+Daily Coworking Pass +Weekly Coworking Pass +Monthly Coworking Pass
+Reserved Workspace
1221 Main Location Conference Space, Flexible Workspace,
Memberships, Internet Access, Downtown
-Rent: 1221 Main Rent: 1211 Upstairs
-Utilities, Internet -Trash, Water, Sewer
-Part Time Staff -Coffee, Tea Service -Marketing Expenses -Professional Services +Interest Exp, QB Fees
+Reserved Conf Rooms +Shared Utilities Billing +Special Services $$ +Consulting, Advising
(c) 2016, FCMS www.jasperwelch.org
+Channels: Deliver & Distribute?
• Your best distribution channel(s) for products? Best Channel
• Delivery, Install, or Follow up Services? Services?
• Recurring Revenues? Annual agreements? Subscription
(c) 2016, FCMS www.jasperwelch.org
+ Your Revenue Streams
• Best revenues & profits – key to biz
Primary
• Support revenues from add’l products Secondary
• Service Agreements, • Monthly Subscriptions
Recurring Services
(c) 2016, FCMS www.jasperwelch.org
+Costs for Coworking Memberships
• 4,600 SF Lease/Rent Space • Utilities, Internet, FF&E
Space Cost
• Web & Marketing Support • Coffee, Part-Time Staff
Member Support
• Reservations System, House Phones, Kitchen
Member Services
(c) 2016, FCMS www.jasperwelch.org
+ Key Activities, Resources & Partnerships (for your BMC)
• What activities to… • Create, Make, Service
Key Activities
• What do you need… • Labor, Materials, Space
Key Resources
• Who will help you? • Suppliers, Co-Brands, etc
Key Partnerships
(c) 2016, FCMS www.jasperwelch.org