From Addresses Use a recognizable address and never use a do-not-reply address

To + Reply Addresses Configure for First and Last names, respectively (not the email address or a do-not-reply email)

Subject Line Keep it short, engaging and personalized (20-30 characters)

Tracking + Analytics Ensure your HTML includes tracking tags so you can analyze the results

Social Sharing Buttons Otherwise, your content won’t go viral

View Online Link Include this for subscribers who have trouble viewing your message in their email client

Unsubscribe Link Don’t frustrate customers and don’t be offended (most likely they just get too many emails)

Have You Cleaned This List Recently? Routine maintenance will increase the effectiveness of your campaigns

Segment Your Lists Send different content to different lists, based on the interests of each

Dynamic Content Use dynamic content tags and you will personalize for each individual customers

Plain Text + HTML Include a plain text version for customers who don’t have graphics-enabled devices

Spam Testing Reduce your chance of ending up in the dreaded junk folder

Perfect Scheduling Be mindful to send emails at optimal times and be mindful of holidays

Throttling Check with your email service provider for maximum number of emails per hour you can send

Ph: (844) 654-6169 • gethelp@localvox.com • localvox.com

Best Practices Email ChecklistSave this checklist to reference for your email marketing campaigns