Entrepreneur Project

DELVE Online ShoppingACKNOWLEDGEMENT

We are thankful to Sir Fraz Inam for being source of motivation & inspiration. Above all to whom we cannot forget in our semester named Fraz Inam, who built such a gigantic passion to execute out plan till the accomplishment. We are also very thankful of our passionate teacher who always proved as best as other teachers in our entrepreneurship project. We are also thankful to them who were present with us in this project to be prepared till the final destination of this project. Through this subject we tasted a real flavor of the entrepreneurship that up to which limit it has been extremely worth full for us now in a present innovational universe. Today it has been a need of one country to pass under such idea & plan.

Business Summary

We are going to start our business of online grocery store which is online shopping because there is an opportunity and a market gap. Population of Multan is round about 6 million and maximum people are not known about online shopping .Our main focus is to provide knowledge and information about online shopping. We will follow the penetration strategy. In our idea we tried our best to show you entire things that have been very much necessary for the people. Our target market is provide service of home customer.

Business plan

Company & Product Description

Marketing Plan Operation Plan Development Plan Critical Risk Offerings Team

Customer/Target Markets

In the customer we have settled some target markets on which will have to start out business at the prior stage. Following are included in our target markets.

Home customer

Offices

These will be our main target markets through we will make our gains for further process by catching a lot of revenue. All around the Multan these markets will be our main target to achieve. Our business is like distribution channels.

Penetration Strategy

Low Price High Quality

Company &Product Description

Company: Our company is of online Grocery store. So it is cleared to you that our products will be supplied to our target markets that are above has been mentioned.

Product Description: Our main purpose of business to provide services from home coustomer like food vegetables, fruits and grocery thing.

Organization Plan

Owner with the passage of time when our business will be successful then we will hire different managers.

Managers

Marketing Manager (Mubashir Nadeem) A & Finance Manager (Ali Zohaib) IT Manager (Muhammad Islam) HR Manager (Hafiz Rehan) Sales Manager (Ansar Ijaz)

Marketing Plan

The entrepreneur must have effective PR & marketing skills. These marketing skills should enable the entrepreneur to carryout business development activities to target potential customers and also to maintain existing client base. Four P’s of our business are following

Product Food & Grocery

Health & Beauty Electronics Private Brands Advance Booking Services Price

Price vary to nature of products.

Place

Intensive place is our strategy of place. We will set our office for distribution where the demand of this product will also be very high. Where the people may wander in a great quantity because by doing this we will not need to advertize our product by investing more money on the publicity in the market. This is the main things that we will have to set by thinking a lot. If once we able to decide a good place then it will quite sure our success.

Promotion

To promote our product we will use the push strategy that will be useful for us to execute. In the start we have to produce our goodwill in the Market. A sudden push in the market will help to capture a lot of customers and we will be a good one to make our name on the word mouth of each person that is quested to use a good quality product at reasonable price.

Development Plan

In the development plan we have to focus on the most important points through a good boost will come for us to have a strong grip on the development. In the development some necessary points we are going to discuss.

Market Segmentation will be our concern to achieve. It we arrange some market segmentation to get maximum know and how about the market then it is quite sure we will soon in a position to understand that what kind of our primary target market that will be bless us not heavy surplus but breakeven point obviously. This will be enough for us to take good skills for further proceedings.

A. Medium Sized companies will be our main focus through a good chance will be there to more customers to loyal.

B. Professional firms will be a good portion to be attacked to spread out product to them to enjoy a good development.

Our intended markets are increasingly growing towards recognizing the difference between poor quality business consultancy service and that of high quality. This development is an important

trend for us as it represents our target market, and hence opportunity. We now are having an increasing number of people who appreciate quality information and the importance of having comprehensive and concise market and business plans.

Critical Risk

Purchasing

Background Experience

Marketing Skill

Strong Sub-distributor

Skilled & Experienced Manpower

Evaluate Weakness of the business

New technologies

Offering (Chili & Turmeric)

Two types of offering we contain in our distribution named Chili & Turmeric powder. In which we discounted in our offerings as well as with the best quality too. We selected these two products because we have seen a big gap in this business that the people all around the Multan city are not getting now a day.

Team

We are total 5 team member through this plan has been conducted successfully. All the teams’ member did his best to show this plan in a best manner. This group was consistent 5 boys. Let have a well awareness from each member.

Rehan Khan: HR Manager

Mubashir Nadeem: Marketing Manager

Ansar Ijaz: Sales Manager

Ali Zohaib: Finance Manager Head of R & D

Muhammad Islam: IT Manager

Financial plan:

Imcome statement

2014 2015

Revenue

Sale of goods 90,60,808 96,36,537

Total income 90,60,808 96,36,537Expenses from Continuing Operations

Employee expenses 11,52,000 11,71,200

Supplies and services 50,635 55,442

Other expenses 20,230 22,515

Total expenses 12,22,865 12,49,157Operating income 78,37,943 83,87,362

Balance sheet:

2014 2015

Current Assets

Fixed Assets 3,60,200 4,54,155

Cash 16,90,023 20,06,112

Total Current Assets 20,50,223 24,60,267Non-Current Assets

Property 10,10,000 11,50,440

Total Assets 30,60,223 36,10,707

Current Liabilities

Payables 15,00,040 16,06,000

Other financial liabilities - -

Accrued employee benefits 96,400 105,603

Total Current Liabilities 15,96,440 17,11,603

NON-CURRENT LIABILITIES

Other financial liabilities - -

Total Liabilities 15,96,440 17,11,603Net Assets 14,63,783 18,99,104

Equity

Contributed equity 10,09,510 13,06,980

Asset revaluation surplus 2,54,220 3,90,144

Accumulated surplus 2,00,053 2,01,980

Total Equity 14,63,783 18,99,104