Embed Size (px)
Citation preview
Yo doc! Let’s talk Experiment Design.
Firmhouse
firmhouse.com
Skill Nation
We take innovators & entrepreneurs from idea to first revenue.
2. Strategy1. Market types
3. Experiments
Strategyeats Lean Startup for breakfast.
Well, not that
‘Lean’ English
breakfast.
Stop ignoring markets & competition.
Uber entered an existing market.
Airbnb, new market and product.
iPhone, re-segmented the mobile industry
80% of the work is knowing your next moves.
Seems like a bad idea
Great idea
SWEETSPOT
ACalibrate first!
Develop your plan
Business Model CanvasValue Proposition Map
(or whatever floats your boat)
Don’t re-invent the wheel
Analogs Antilogs“Competition that failed at building the company that
you’re aiming to build.”
“Competition successful in the market you are
trying to conquer.”
You always have toomany options to test.
You can’t test all your options, experiment with the options that you have no data for.
Fastest way of failing at experimenting: start with a landing page.
01100110 01100001 01101001 01101100
(hard to understand what it says?)
ConfirmLearn- Problem interviews - Observation - Desk research
- Solution pitching - Competitor usability - Smoke testing
Market typeExisting (young) market.
http://skillnation.co
Competitive Skill Gaming
Strategy1) Proof engagement through competition 2) Develop long-tail revenues for Game Developers 3) Position as main platform for discovering games
http://skillnation.co
Competitive Skill Gaming
Analogs• Gamer Duel • Game Center
Antilogs• Skillz.com • cashplay.co
http://skillnation.co
Competitive Skill Gaming
Confirm: 1:1 on Skill gaming Duels
Learn: what competitive elements matter?
http://skillnation.co
Learn: what games? How can we segment the gaming market?
Confirm: Skill gaming tournaments
Competitive Skill Gaming
You can’t learn
KUNG-FU by watching BRUCE LEE movies.
bit.ly/experiment-design
Robbert van Geldrop | @rvangeldrop
Bob Jansen | @jansn
Find the guide online
http://firmhouse.com
