بسم الله الرمن الرحيم

Fundraising training Prepare By

Seif Salama

Training content Fundraising definition Fundraising circle - product - Research - contact - Meeting steps - Follow up & closing Fundraiser tools

Fundraising fundraising is believing by idea and

providing finance through select companies and Funding agencies and try to Convinced by the idea to support it

In contrast we market to them and reach to their target help them to increase their segment & sales Help them to recruitment qualified fresh graduates

Fundraising circle

product

Research

contact

Meeting

steps

Follow up &

closing

product Who are we ? You must have all information about your

product ( history & present & future ) You must know product goals ,ways to

achieve this goals

The points you should research by

Need want Demand

research We research about companies target the

same segmentation We research about companies interested

in our field We research about Funding agencies

support the students The companies we are selected, We

should research about it’s( vision ,mission ,objective, branches,………)

contact How we can reach to companies ?

We can use (LinkedIn – yellow page – jobzella ) to reach for responsible person in good position at specialist departments on the companies and interested in this product

What is specialist departments ?

departments

marketing

HR

CSR

sales

The points you should select by

Need want demand

Marketing department Is the product marketing to its target Is the (event or product) will increase its

segment ? Is the event will have a big no of

attendees? you match his needs?

Sales department  The event allows the sponsoring

company direct contact with, and potential sales to its Customers,

to increase its sales

HR department  Does your event is related to

recruiting ,internships , scholarships,……? Is the attendees in your event will give

you their CVS ? Is the event ‘s target segment fresh grads

?

CSR department Does your event has a positive reflection

to the society? Your event ‘s objective is to solve a

problem ? Your event is tend to increase the

awareness about something useful. your event is one of these events “ blood donation , green building, recycling, ………. “.

Info about contact From linkedin His position His phone number All date about him in his account His e-mail

Meeting steps

1 •Phone call & e-mail

2•Suiting benefit package

3 •Meeting

phone call & E-Mail It is important to ensure that this step is carried

out professionally. Don’t make a phone call in off-days Don’t talk after 6:00 PM and before 9:00 AM. Try to write a professional e-mail. Don’t forget to send any attachments put them

first! Your signature is very important. Make a fake phone call before calling her/him. Prepare a hocks that you can use. If he preferred to talk in English rather than Arabic

talk in English as much as you can! Study him/her well.

Suiting benefit package Play on their (need & want & demand ) Your benefit should be face their needs Play by you marketing channels use your publications materials &

promotion material

Meeting Find out the company's sponsorship criteria and

history — what does the company want out of a sponsorship relationship?

Dress and appearance are also key considerations. You must be on time inside the company, and 15min.

earlier at the company place to review the benefits. If you didn't meet the manager directly, then wait

20min. and tell the reception that you are busy and you can come another day.

When you enter to the manager office shake his hand (professional handshake) and sit after he sits, Introduce yourself,

Being well prepared when presenting the proposal is critical.

Introduce your benefits and end it with the amount of money you will take in return for the benefits mentioned.

Distribute any of your organization publications materials or free samples to increase credibility.

Finish the meeting after you take a date for calling the manager again for his response on the offer (max. one week).

After you leave the office make sure to write down all the discussion made with the manager in his office, also write the date you call him to make sure not to forget.

Follow up after the meeting — thank them for his time & the opportunity to meeting him & his understand you.

Follow up & closing deal first step e-mail at half time remember him by your deal and all details second step phone call on the time you setif he accept the deal ,you will set time to meeting to Sign the contract.if he not accepted ,thank him and try to know the reason .

Fundraiser tools Research LinkedIn account Database Proposals marketing channels Business e-mail

I hope fundraising training was useful for you

I wait your responses Thank you

Seif Salama fundraising head

https://eg.linkedin.com/in/seifsalama95

https://www.facebook.com/seifsalama95