Eastern University

Business Plan

on

Green Home Construction Company

Course Title: Entrepreneurship Development

Course Code: BUS-304

Group: 1

Submitted To

Mr. Abu Md. Abdullah

Assistant Professor

Eastern University, FBA

Submitted by

Name IDJasfia Khanam Fama 133200105

Submission date: 15 December, 2015

Table of Contents

1. Executive Summary

2. Company Description

2.1 Mission Statement

2.2 Products and Services

2.3 Legal Status and Ownership

3. Industry Analysis

3.1 Industry Size, Growth Rate and Sales Projections

3.2 Industry Structure

3.3 Nature of Participants

3.4 Key Success Factors

4. Market Analysis

4.1 Market Segmentation and Target Market Selection

4.2 Buyer Behavior

4.3 Competitors Analysis

5. Market Plan

5.1 Overall marketing strategy

5.2 Product, Price, Promotion, and Distribution

6. Management Team and Company Structure

6.1 Management Team

6.2 Board of Directors

6.3 Company structure

7. Operations Plan

7.1 General Approach to operations

7.2 Business Location

7.3 Facilities and Equipment

8. Product Design and Development Plan

8.1 Challenges and Risks

9. Financial Projections

9.1 Sources and Uses of Funds Statement

9.2 Assumption Sheet

9.3 pro forma income statements

1. Executive summary:

Green home construction Company (Pvt) Ltd will be a designer and builder of green homes in

addressing a growing demand for affordable living with a reduced environmental impact.

Increased consumer awareness of environmental issues has driven demand for green buildings,

creating a new market segment within the housing industry. It will be a privet limited company

according to the Bangladesh company act of 1994. All team members of this business plan group

are currently about to complete a rigorous graduate program in Bachelor of Business

administration and we are also about to complete Entrepreneurship business course. Green home

construction Company(Pvt) Ltd will be a contractor specializing in creating quality,

comfortable, and affordable homes for the buyer concerned for our environment, the future, and

simplifying the way we live . This trend will be available only for higher-priced homes;

however, this will be a business plan for high income and higher-middle income people.

Customers will prefer our over those of other builders because of our excellent designs, lower

prices, shorter construction time and lower environmental impact over the entire building life-

cycle. Our company sustainable construction materials, methods and renewable energy sources

to form a systems approach to home design. Specifically, it will reduce natural resource use and

construction waste, increase energy and water efficiency, and improve indoor air quality. Green

Home Construction Company will recognize that different customers have varying desires and

value customizability; hence, we will offer a spectrum of “shades of green” home options.

Location in relation to the customer base will be an important aspect for our business as

transportation costs and other material cost. Thus we are firstly confined our market into Mirpur,

Dhanmondi, Uttora, Gulshan and Bonani but if we can successfully serve our area we will

expand our business location. This collaboration ensures that Green Home Construction

Company Ltd is making a quantifiable contribution towards reducing the environmental impact

of new home construction. Our company is committed to the idea of sustainability realized

through implementation of a triple bottom line: achieving financial, social, and environmental

goals.

2. Company Description:

Company Name: Green Home Construction (Pvt) Ltd.

Business Type: Manufacturer

Main Markets: Bangladesh

Number of Employees: 50-100 People

Year Established: ****

Manufacturing Unit (address): Gazipur, Dhaka.

Main office Contact (outlet): 11/1 Uttra,Dhaka.

Phone-02568707, Mobile- 01776777123

Email: greenhomebd@gmail.com

2.1 Mission Statement:

Protect the future through green building, one house at a time.

2.2 Products and Services:

Products:

Products or Materials choice will be an extremely important element in green home construction

business. Self-promotional product information abounds, so we’ll make it simple. In general,

choose materials on the basis of the expected life span, the transportation cost of moving the

material to the site, implications for energy usage and health damage. Minimize the need for

water usage. Use recycled materials where they make environmental sense. Another general

factor will be whether the materials we wish to use meet the local building code in our Green

Home Construction business. This is more likely if the community has adopted an energy

conservation code. Here are some major points:

Wood

Bamboo

Stone

Solar

Trees

Wool

Cork

Brick

Shingles

Lawn

Paints

Plastic Lumber

Fiber Cement Siding

Services:

Our Green Home construction company will be a contractor specializing in creating quality,

comfortable, and affordable homes for the buyer concerned for our environment, the future, and

simplifying the way we live. We compete with other green builders, marketing to homebuyers

who are interested in green homes. Customers will prefer our over those of other builders

because of our excellent designs, lower prices, shorter construction time and lower

environmental impact over the entire building life-cycle. Our company sustainable construction

materials, methods and renewable energy sources to form a systems approach to home design.

Building an energy efficient solar home goes beyond providing additional layers of insulation

and installing more windows facing south. It requires integrating all of the home systems that can

benefit from solar energy without compromising aesthetics or construction quality.

Creating value for our customer

As recognition of the detrimental impacts of human activities on environmental and personal

health grows, people are demanding innovative products that respond to these challenges without

sacrificing fundamental lifestyle choices. Green Home Construction Company (Pvt) Ltd offers a

solution to the homebuyer looking for a beautiful home that also reflects their desire to lessen

their environmental impact and protect their health without having to go beyond their financial

means.

Sustainability

Sustainability is the key value of Green Home Construction Company (Pvt) Ltd. Intelligent

design and landscape work can optimize the efficiency of a home to use natural energy and

cooling sources, and is the least expensive way to capitalize on savings from energy use. By

building in a factory, Green Pieces completely avoids weather issues, preventing potential health

and structural problems that are caused by water infiltration during construction. Material and

product choice can have a major impact on the environment and the health of the occupants. We

will offer Green Home Construction Company (Pvt) Ltd homes in different “shades of green”

which will represent a different compilation of green features at different prices.

2.3 Legal Status and Ownership:

Though we are planning our business model is “Privet Limited Company” so, we will do the

following works to establish our business. We will follow the company act of Bangladesh 1994.

The rules are given bellow:

Company registration in Bangladesh

This guide will provide to detailed overview of our “Green Home Construction Company”

registration requirements, procedure, and timeline for registering a private limited company in

Bangladesh. Like most other jurisdictions, Bangladesh has a set of initial and ongoing regulatory

compliance requirements for starting and operating a company.

When we register our Green Home Construction company in Bangladesh, note that most

Bangladeshi companies are registered as private limited liability companies (commonly known

as private limited companies). A private limited company in Bangladesh is a separate legal entity

and shareholders are not liable for the company’s debts beyond the amount of share capital they

have contributed. According to the Companies Act 1994, any person (foreign or local) above the

age of 18 can register a company in Bangladesh. We will follow that procedure.

Pre- registration what we do:

Key facts about our company formation:

Company Name: The name must be approved (cleared) before incorporation of the company.

(Green Home Construction Company)

Directors: Minimum 2 directors are mandatory in Privet Limited Company and Directors must

be at least 18 years of age and must not be bankrupt so our members are able to select our

Directors in our Green building construction company. The law of 1994 requires that a director

must own qualification shares stated in the Articles of Association.

Shareholders: Green home construction (Pvt) Ltd Company in Bangladesh can have a

minimum of 2 and maximum of 50 shareholders. Directors and shareholders can be the same or a

different person. Though it’s our first and new business so, we must be select and priority of our

members.

Authorized Capital: We must state the authorized capital in the Memorandum of Association

and Articles of Association of 1994’s company act. It is the maximum amount of share capital

that the company is authorized to issue (allocate) to shareholders.

Paid-up Capital: Minimum paid-up capital for registration of our company will be Taka

10,000,000. It is collect our business partners.

Registered Address: In order to register our company, we must provide a local address as the

registered address of the company. The registered address must be a physical address (can be

either a residential or commercial address) and cannot be a P.O. Box.

Required documents:

According to the company act of Bangladesh 1994 for the purpose of company formation in

Bangladesh, the following information is required by the company registrar:

>Company Name

>Shareholders Particulars (National ID)

>Directors Particulars (including Tax Identification Number)

>Registered Address

Registration procedure:

Company registration procedure in Bangladesh is partially computerized. There are three distinct

steps involved in the Bangladeshi company setup procedure so we as well as play this rules:

a) Name Clearance;

b) Bank account opening and bringing in the paid up capital; and finally

c) Company Registration.

Step (b) is only applicable if there is any foreign shareholder in the proposed company.

Post-registration formalities:

Documents issued by RJSC(register of joint stock company):

Certificate of Incorporation: RJSC will issue a Certificate of Incorporation of our company.

The certificate will have the registration number, name of the company and the date of our

incorporation. All the important things are notice.

Applying for trade license, tax identification number and other licenses: After the certificate

of incorporation, we should buy a commercial space or rent some space in any commercial area.

Then we need to apply for Trade License and Tax Identification Number. Depending on our

company’s business activities, we may need to obtain more business licenses.

Return filling requirement: We divide return of our company by percentage of each person

share. We will hold 25% of the total return into a bank as reserve for the future shortage of

operation. After deducting the reserve we will divide the 70% return among the shareholders and

5% will be kept for the capital expense.

Annual general meeting: Each calendar year, an Annual General Meeting must be held. The

AGM must be conducted within 18 months of company formation, after which no more than 15

months can elapse between one AGM and the next.

Change in any structure in the company: In case of any change in the board of directors or in

the shareholding structure or any other change, a relevant return must be filed with the RJSC

within a certain period of time.

3. Industry analysis:

Industry analysis, Growth and sales projection of Green Home Construction Company is given

below:

3.1 Industry size, growth rate and sales projection:

Green home construction company will represented 17% percent of the overall construction

market within year-1. This figure will be double present market share valued at minimum year 2

and it will be a “bright spot in an otherwise dismal market.” But Green Home construction (Pvt)

Ltd market share will expect to sharply rise to 29-38 %across a five-year forecast for overall

residential construction. According to the business plan, the two key factors driving market

growth will be the facts that green homes will seen as higher quality, and that they save

consumers money on utility bills. Home that are not only green, but also offer the combination of

higher quality and better value have a major competitive edge over traditional homes.

The business plan shows that green building projects will be largely value-driven for consumers.

Two-thirds of builders and remodelers say consumer request green projects to lower energy use

and save money, 80 percent say energy efficiency measures will “persistent” in the market, and

more than half consider durable materials one of the most important features in homes today.

Greater environmental value will bring greater monetary value for buyers. 26 % revenue from

green building features to makes it easier to market homes and 61 percent of customers are

willing to pay more for green homes.

Sales projections:

The sales price of our construction homes will depend on the size of the house (we will expect

1,500-2,000 square feet), the materials used, the distance from the factory, the cost of contractors

in the area, and variables related to the site. A pricing model of a primary assumption will

suggests a price per square foot of 1500 tk will be , which will includes all of the costs related to

on-site work (foundation, service hook-ups and finishing work). The sales price of our houses

will be directly dependent on the final costs of production and the profit margin that we add on.

Taking our cost estimate of 1500tk/sq ft, we will be adding on a strong profit margin of 30%.

3.2 Industry structure:

Affordability :

Affordability is one of the core values of Green business. We believe that in today's market, with

rising fuel costs and the cyclical (and current) state of our economy, our product will be in high

demand. Modular construction will lower production costs and green design will lower life-cycle

operating costs. The result will be a quality product that is available at a reasonable price to a

large market.

Sustainability:

Sustainability is the key value of Green business intelligent design and landscape work can

optimize the efficiency of a home to use natural energy and cooling sources, and is the least

expensive way to capitalize on savings from energy use. By building a factory, Green home

construction company completely avoids weather issues, preventing potential health and

structural problems that will cause by water infiltration during Construction.

Some pictures of decorating home by Green Home construction Company:

3.3 Nature of participants

Preferred supplier attributes will be:ial Attributes Systems Attributes

Contains recycled content

Energy efficient

Recyclable

Water efficient

No or few toxins

Certified by a credited source

More durable

Locally made

Less resource intensive

Certified by a credible source

Locally made

Sustainable

Energy efficient

As production progresses, we will continue to assess material quality through recycling policies

that look to maximize the use of materials and scrap.

Technology status:

Green Home e Construction Company will not in an industry where technology has a regulatory

or legal advantage. Competitive advantages in the construction industry will rest in creating

value for the customer through better service, product differentiation, or lower prices. Green

Home e Construction Company will breaking down the traditional production process in an

existing industry to offer green homes at a lower price.

3.4 Key success factors

As a green builder, our indirect competition will be other builders who offer single-family

homes, regardless of construction methods. Being that Green Home construction, our most

similar competitors will be those companies that are using the same methods to for developing

bring green homes to their customers.

While higher initial costs represent the primary barrier for green building to enter the

mainstream, this can also be perceived as a great opportunity. Evidence shows that many

consumers want green homes but are not willing to pay a very large premium for the green

features. The potential of this underserved market could be huge.

If green home construction company buildings can be made without the price premium or close

to the cost of a custom-built, non-green home, a large portion of the market can be captured.

Green home construction will looks to capitalize on this underserved market by providing high-

quality, high-design that are cost comparable with traditionally-built, non-green homes.

4. Market Analysis

The green home construction market are not available all the country but in the Front Range is

excellent. Although “green building” is a small segment of the industry overall, green home

building statistics indicate that it is growing rapidly.

4.1 Market Segmentation and Target Market Selection:

For analyzing market we divide the whole market according to the target buyers. Market analysis

and market segmentation process is given below:

Market Segmentation

We divide our market according to geographic, demographic, psychographic and behavioral

segments. The Followings are described below:

a) Geographic segmentation:

Geographic segmentation refers to the customer’s country, nation, state region, cities,

neighborhoods etc we will divide our market for Green home construction business according to

some basic areas because we will be starting our business newly. It will be risky if we expand

our operation widely. So we will firstly develop our business into Mirpur, Dhanmondi, Uttora,

Gulshan and Bonani but if we can successfully develop we will start throughout the other

districts and capture whole country.

b) Demographic segmentation:

Demographics refer to physical characteristics of people such as ethnicity, income, family size,

occupation, education, marital status, social class, and stage of the family life cycle.

Income: We are dividing our market on the basis of income. We will be dividing our

customers in different income level like, high-income level, upper- middle income level

etc.

Occupation: We will divide our market on the basis of occupation. If the people are

high class standard they will definitely choose our company for construction company.

c) Psychographic segmentation:

Psychographic segmentation includes life style of the customers. Social class and personally

also has great impact on physiographic segmentation. The followings are described below:

Life style: We will divide our market on the basis of life style. Because life style has

highly impact of choosing the home construction company.

Social Class: We will be dividing our market on the basis of Social Class. Social Class

has high influence the customer willingness to pay. Aristocrat people will always wants

to live in such a luxurious place.

Target Market Selection:

We will be targeting customers who make up an under-served niche market for

environmentally sound homes. Our target customers can be defined as well-educated

individuals who desire to be surrounded by nature, respect the environment, and preserve

for the future. Customers will come from upper-middle and rich peoples. Our target

market, therefore, will be potentially very small for the first time.

Therefore, our marketing strategy is to “preach to the converted,” focusing on customers

who will be sincerely interested in this type of housing and are seeking it out, rather than

trying to convince people who will not be motivated by a concern for the environment.

Since we will position ourselves as the only area builders that specialize in green

building, we believe that we can capture most of the buyers who want a specialist.

However, we will not be intended to become a big builder using production building

techniques.

4.2 Buyer behavior

A Price cognitive group of customer who can decide principally upon the basis of price

or economy comparison.

Group of customers who emphasize on business quality like design, style, raw materials

etc.

An impulse group of customers who buy on the basis of physical appeal and will not be

relatively insensitive to brand name.

A group of new customers who haven’t yet stabilized the psychological dimensions of

their behavior.

4.3 Competitors Analysis:

As a green builder, our direct competitors are the other construction company who offer single

family homes, regardless of construction methods. There are also competitions that can provide

the building design concept and successfully operate their construction business in the

marketplace. There are many competitors in construction business but no one can develop this

unique idea of Green home construction. So we will have not to face any direct competition in

this regard.

5. Marketing plan:

The overall marketing plan and marketing strategy will describe below:

5.1 Overall marketing strategy:

The purpose of Green home construction business will be to design and build high-quality,

environmentally-sound single family homes, one at a time. This will be accomplished by

positioning Green home construction Company as a unique building company that creates

quality, comfortable, and affordable homes for the buyer concerned for the environment. Our

target market will be different segments of the consumer market whose criteria for housing

include affordability and “greenness.” Therefore, our marketing strategy will be “preach to the

converted,” focusing on customers who are sincerely interested in this type of housing and are

seeking it out, rather than trying to convince people who are not motivated by a concern for the

environment. Those who are deeply concerned about sustainability .

5.2 Product, price, promotions and distributions

The 4ps of our home construction business is described in the below:

Product or Service Strategy

Green home construction business will be a service-oriented company with a unique product

designed for people who value simplicity and the natural environment. What differentiates our

product in our target market will be that we specialize in green building, unlike our competitors

who are able to provide green design and construction, but don’t specialize in it.

Our primary strength will be our people. We pride ourselves in our genuine commitment to the

future of the earth, our respect for nature and her resources, and our desire to live in harmony

with all things living. We will design and build homes in tune with these values for people who

share these values.

Our main weaknesses may be seen as an idealistic, Utopian regard for the planet which may lead

to a perception of our company as not serious about competing in a real-world environment.

But Green home construction business will be serious about providing high-quality,

environmentally-sound single family homes. Customers who hane interested in this type of

housing will select us because of the type of home we build and because of the professional,

personalized service we offer.

We pride ourselves on a systems approach which needs the unique input of Green home

construction company people and methodology. One aspect of what we do may be reproducible,

but not the entire system.

Pricing Strategy

Using a target sales price of 4500 tk per square feet Green home construction Company will use

the design-build approach to pricing our natural homes. A budget will be set from the very start

of the project with the buyer and the home will be designed and built around that budget. Many

contractors make a large profit from these change orders hence they welcome additions and

modifications. The design-build delivery method will be very unique to residential construction

but can be achieved with open communication and trust between ANH and our clients.

Advertising and Promotion Strategy:

Green home construction Company will employ a high touch strategy for advertising and

promotion. Some print advertising may be used, e.g., Yellow Pages ads and occasional

newspaper advertising. We believe personal selling and publicity will be more effective ways to

get our product before the eyes of consumers. Because it affords the greatest opportunity to focus

on target markets and specific customers and to deliver a specific message, personal selling by

the principal we will use website and face books for further promoting our Green home

construction Company.

Distribution:

We will distribute our service through demographic segmentation. We will divide the whole

market into some basic area and we firstly want to serve that area prospected.

6. Management Team and company structure:

Green Home Construction Company Ltd is organized as a privet limited company and is

designed to be a lifestyle business for the founder, in Dhaka city. We followed the Privet

company act of 1994 to construct the company structure and management team.

6.1 Management Team:

All team members of this business plan group are currently about to complete a rigorous

graduate program in Bachelor of business administration and we are also about to complete

Entrepreneurship business course. All team members are energetic, hard-working, and have a

strong personal drive to bring to the market a home that is greener and more affordable than

other competitors’.

We are aware that the strength of the company’s management team can be as, or more, important

than the business concept itself. We will be worked to bring together as a strong management

team comprised of experience, award-wining home designers, and specialists in marketing, sales,

operations, and business relations. For doing that the management team members must have to

complete a special course on architecture of home construction and home decorating

management. Thus Green home construction company Ltd will ensure that they had a strong,

achievement oriented management team to operate the business successfully. The management

team includes the Managing directors of different departments like Finance, Accounting, sales &

Marketing, Human resource management, Project manager, construction managers etc. Each of

the department head will be responsible for taking any decision and will be accountable o the

board of directors.

6.2 Board of directors:

According to the company act of 1994 the company must have to 2 boards of directors and the

board of directors will be chosen by the maximum shareholder’s vote. The board of directors will

be responsible for making all types of decision like finance decision, management decision or

any other investment decision. The final investment or decision will be taken according to the

decision of board of directors.

6.3 Company structure:

As is common with entrepreneurial ventures, the present team members will perform many

duties, over and above those described in this section. The following team members are expected

to take the company off the ground. When the managerial positions are filled the Directors

described below will work to support the management team and Officers. The company

structural hierc ahy is given below:

7. Operation plan:

We divide our operation plan into two phases according to our green business idea. It will be

more profitable for us and easier for us to operate our business. The 2 phases are described

below:

7.1 General approaches to operation:

Phase one:

To get a stable position in the market while not exposing the company to excessive risk, Green

Home Construction Company Ltd will contract with an small project for ( short time contract) to

produce homes for the first phase. The experience gained from the existing construction will help

our company to establish relationships with key players, such as contractors, landscape

architects, local inspectors and boards, developers, and customers. We will plan to be closely

involved in the process, including design, material choice, module manufacturing, transportation,

on-site contracting, module placement, and landscaping. Our involvement will ensure initial

quality control and help the process move more smoothly when we will begin to operate expand

project.

Phase two:

Once our Green Home Construction (Pvt) Company Ltd will gain a stable place in the regional

market, we will look to purchase or build a factory. Purchasing an existing factory is the

preferable option, as it will be require a smaller capital outlay and is associated with less risk.

During the first year of operation through smaller project, we will be researching a pre-existing

factory in Gazipur areas for purchase. There are several modular manufacturers located in our

focus area and during our first year of operation we will look to procure one of these factories. If

a suitable factory is not available for purchase, we will purchase land and build a factory near to

our forest. This process will take much longer and be more expensive than the prior option.

Building a factory will also require procurement of equipment.

However, it will also allow for freedom to design the factory for our specific purposes, possibly

including dual assembly lines so that we may frame the modules out of either wood or steel.

While Green Home Construction Company operating as a manufacturer, we will evaluate them

on environmental criteria and flexibility to work with the Green business. We will have a

recycling and waste reduction policy. In addition, we would like our manufacturing operation to

evaluate its supply chain on environmental merits and will be open to using more

environmentally-friendly materials. While we understand the complexity of prior supply chain

arrangements, we would like to make our constructing homes healthier and more

environmentally friendly. As production progresses, we will continue to assess material quality

through LCA (life cycle analysis) and recycling policies that look to maximize the use of

materials and scrap.

7.2 Business location:

Green home construction company Ltd will be a regionally-specific business, so it will be

necessary to select the location for the new company very carefully. A modular home factory can

generally serve an area contained approximately within a 300 -400 mile radius before

transportation costs become prohibitively high.

In this case GIS (geographical information systems) software was used to create maps

representing the market and customer profiles. Our main geographic location of our green home

construction will be Mirpur, Dhanmondi, Uttora, Gulshan and Bonani but if we can successfully

serve our area we will expand our business location.

7.3 Facilities and equipments requirement:

We will purchase a land which is far from Gazipur in the remote area, and we will form a forest

where we planted different types of trees which is used to make home construction and internal

home designing. We will set our factory near Gazipur which is situated in near to our forest So

that we can easily operate our business. We will produce different types of products like doors,

windows, furniture and different types of thing which are used to decorate and build customers

buildings.In general, the facility acquired will be a large warehouse-like structure with

dimensions at least 200 feet by 300 feet. The height of the factory can vary, but ideally has space

for a mezzanine and crane that feed the main assembly line or span the central bay of the factory.

Factories also usually include space for inventory and offices. The property should be large

enough to store module units not ready for transport. A modular factory usually requires some

heavy equipment in the form of one to three cranes either fixed or mobile to move large wall or

floor sections and forklifts to move additional inventory throughout the factory.

The materials for our homes will be heavily researched regarding their sustainability features and

our suppliers will be chosen on experience, reputation, location, and environmental commitment.

The features of our materials and equipments are:

8. Product or service design and development plan:

We will want to establish a business that is green building. Our main concept will be using eco-

friendly materials to make a building. A green building is one whose construction and lifetime

of operation assure the healthiest possible environment while representing the most efficient and

least disruptive use of land, water, energy and resources. The optimum design solution will be

Material Attribute:

Contains recycled content RycycleableNo or few toxinMore duerableLess Resourse intensivecertified by credible sourceLocally madesustainability

System Attribute

Energy efficientWater efficientCertified by a credited sourceLocally made

one that effectively emulates all of the natural systems and conditions of the pre-developed site –

after development is complete. Once the decision to build green has been made, one of the first

steps in the green design process will be to establish firm environmental goals for the project. It

will be important to set specific measurable goals for things like energy efficiency, water

conservation, on-site treatment of rain water and storm water, material and resource

management, construction waste management, and to assign responsibility for meeting these

goals to specific members of the design team.

8.1 Challenges and Risk:

Separate capital and operating budget: The critical issue will be that most have

appropriated for real estate acquisition independently from fund for property operation.

Spilt incentive for owner budget: Sometime owner does not want pay the extra money

for spilt incentive.

Lack of transit oriented development: Green building is booming but the infrastructure

necessary to achieve the greatest efficiency. But in Bangladesh infrastructure will not

reach in many districts.

Limited post occupancy evaluation: There will be a little information available

showing how building designed with sustainability.

Greening existing building: It will be a new business. So we have not so many direct

competitor but we have to face so many indirect competitors.

Resistance to change: New means risk and uncertainty. So we will have to face many

challenges.

Lack of integrated design: Design the building sustainably will be expensive. So only

higher income people can afford this.

Limited resource: In this Green home construction business there are limited resources

in Bangladesh. So we will have to face many challenges.

High cost: Green project will be very high costly project.

Limited investor: Here is limited investor for our project. So we will have to face many

difficulties.

Competitive risk: There will be high risk of competing service product.

Managing talent and skill shortage: perfectly manage talent and skill will be very

difficult for our new business.

9. Financial projection:

We estimate annual financial report, assumption balance sheet ,income statement and cash flow

analysis for 3 years to projected a roughly profit we can gain from green home construction

business.

9.1Sources and uses of funds:

Sources of funding:

We will arrange 1 core tk and we will divide the sources of fund according to the internal and

external sources which is given below:

Internal sources:

1) Self funding:25,00,000

2) Family & frinds:10,00,000

External sources:

1) Investor:32,00,000

2) Loan & line of credit:28,00,000

3) Commit to a major customer:5,00,000

Uses of fund:

The money needed for various purposes for business startup; such as permanent office.

Beginning quantities of supplies.

Hire skilled employee.

Needed equipment and furniture cost

Purchase of building/land or cost of deposit for rent.

Small promotional activity cost.

Other startup cost such as feasibility analysis.

9.2 Assumption Balance Sheet:

Description Year-1 Year-2 Year-3

1.Assets

Cash & Equivalents

Inventory

Accounts Receivable

Property, Plant, Equipment

Less: Accumulated Depreciation

Total Assets

Liabilities

Account Payable

Debt

Deferred Taxes

Total Liabilities

Equity

Total Liabilities & Equity

30,00,000

40,00,000

10,00,000

15,00,000

75,000

20,00,000

30,00,000

5,00,000

5,00,000

25,000

10,00,000

20,00,000

8,00,000

2,00,000

10,000

95,00,000 59,75,000 39,90,000

25,00,000

30,00,000

0

10,00,000

20,00,000

75,000

9,90,000

10,00,000

1,00,000

55,00,000 30,75,000 20,90,000

40,00,000 29,00,000 19,00,000

95,00,000 59,75,000 39,90,000

9.3 Performa Income Statement

Year-1 Year-2 Year-3

Revenue 2,00,000 9,00,000 20,00,000

Cost (90,000) (3,00,000) (3,00,000)

Gross Margin 1,10,000 6,00,000 (6,00,000)

Total Operating expenses (40,000) (40,000) (40,000)

Operating Income Before Tax

Less: Tax (15%)

70,000

(10,500)

5,60,000

(84,000)

10,60,000

(1,59,000)

Net Income After Tax 59,500 4,76,000 9,01,100