GROUPON

Hello!I am Amira Adawiyah Zakaria

VIDEO LINKhttps://www.youtube.com/watch?v=iHWEXs6fOrw

Lets watch video together..

History of Groupon

Groupon was

launched in November

2008 at Chicago

Andrew Mason's

frustration trying to

cancel a cell phone

contract in 2006

Groupon went public

on November

4, 2011

Maps

48Country

4Continent

500Market

1. What features of contemporary e-commerce does Groupon utilize? * Identifies and targets customers based on their location, needs, and preferences.

* Provides access to great deals and discounts.

* Groupon creates a powerful communication channels between customers and merchants as well as providing a personalized customer experience.

* Develops and maintains customer profiles in order to improve interactions between them and merchants.

2. What value does this service provide subscribing merchants? What value does it provide customers?

⊸Minimum number of customers the merchant need in order to offer a win-win deal! .

⊸Valuable data about potential customers and their profiles.

⊸Attractive deal

Local businesses

3. What kinds of businesses are most likely to benefit from using Groupon?

.

4. Visit Groupon ’ s web site and enter your zip code. What kinds of deals are displayed? Would you use Groupon? Why or why not?

There are local deals for hotel ( Seri Pacific Hotel), Yogalates and Zumba (The Intermark Mall), western cuisine ( Gtower). No, because no variety choices in Malaysia than others country.

Place your screenshot here

Place your screenshot here

Yes, I would, as a customer I enjoy saving money, when possible. It is also an effective, cheap, and easy way to try local businesses that I did not know about.

5. Are there any disadvantages to both customers and merchants in using Groupon ?- offers do not last very long- business will not be advertised on

Groupon for very long

Thanks!Any questions?Do not ask me in class.. Pm me!