Hardware Workshop at Bolt

@benjaminspear #brandhack #hardware

slideshare.com/benspear

codefining your brandrelationship covenant



brand strategistvisual designer

marketing hackerscience fiction geek

ask me anything



lesson 1 brand is not us telling the consumer—it’s us telling

them, them telling us, them telling each other



lesson 2brand is a cognitive certainty



clans paleolithic (2,600kya) – egalitarian societies, all relationships dynamic



nations neolithic (10kya) – humans

relate to the nation-state like it’s an individual



modern brands industrial (250ya) – allegiance

to entity prospers, information is mass-produced



singularity information (45ya) – owner-

customer relationship in flux; information ubiquitous



lesson 3never stop starting



data product

ideas

learn

measure

build

industrial information

productideas buildnever stop



lesson 4successful brands relationships

value process, not product



“brand”defined by product

cows defined as meatus-vs-them approach



singulatirydefined by process

temple grandinbe your customer to

understand your customer



lesson 5abrand ≠ logo, product, ceo,

name, tag-line, mission statement, business plan



lesson 5bbrand = sum of the

relationships that drive your business



lesson 6never wait—engage brand practitioners from the very

beginning.



resources@distillity (blog)@brandfolder

@undercurrent@strategyzer



partners

business model canvas strategyzer.com

activities

resources

valueprops

customerrelationships

channels

customer segments

revenue streamscost structures

@benjaminspear

#brandhack #hardware


Small Business & Entrepreneurship

Hardware Workshop at Bolt