BRIDEY-RAE LIPSCOMBE

@BRIDEYRAE

We are an award-winning London-based digital

communications agency specialising in social strategy,

online talent, advertising, trend reporting & training

OUR CLIENTS

DAISY MARC JACOBS

POP UP TWEET SHOP

NEW YORK - LONDON - AMSTERDAM

THE BRIEF

A GLOBAL BRIEF - USE SOCIAL MEDIA TO GET PR HEADLINES

AUDIENCE INSIGHT - DAISY GIRL COMMUNITY

PRESS INSIGHT - FASHION WEEK PRESS CYCLE

SET BY COTY - MARC JACOBS FRAGRANCES

WHAT WE DIDNYC RECAP VIDEO

THE TWEET SHOP

EXPERIENTIAL & INNOVATIVE POP UP SHOP

THE TEASE - DAISY DAY STUNT

GLOBAL DAISY DAY KICKED OFF THE CAMPAIGN

SIMPLE STREET STUNT BY PLAYFULLY HANDING OUT DAISIES TO UNSUSPECTING PASSERSBY

INFORMED LOCAL AND RELEVANT PRESS & INFLUENCERS OF DAISY DAY EVENT

SEEDING THE PLAYFUL DAISY MESSAGE 1 MONTH PRIOR TO MAIN EVENT

NYC - LONDON - BERLIN

THE TEASE - RESULTSDAISY DAY - JANUARY 28, 2014

4+ MILLION

TWITTER REACH

400K

INSTAGRAM REACH

17+K VIEWS

THE TWEET SHOPNEW YORK FASHION WEEK - ONE PRESS NIGHT - 500 ATTENDEES

THE TWEET SHOP

ON-SITE BLOGGERS FOR THREE DAYS

THE TWEET SHOP

BESPOKE ARTWORK BY LANGLEY FOX

OVER 160 PIECES OF PRESS COVERAGETALK OF NEW YORK FASHION WEEK

“Marc Jacobs will open the doors to

his Daisy fragrance pop-up store in

Manhattan on Friday, but unlike

other retail locations, no money will

be exchanged. Instead, you can

walk out with products in exchange

for sending tweets, Instagram

photos and Facebook posts”

“To mark the start of New York

Fashion Week, Marc Jacobs

has created a pop-up boutique

with difference: where all

payments are made via tweets”

“This weekend, Marc

Jacobs is introducing a

new form of social media

marketing to New York’s

Fashion Week: by

replacing money with

“social currency.”

TALK OF NEW YORK FASHION WEEK

“Marc Jacobs is the talk of

New York Fashion Week, and

it hasn't even started yet”

“It is pretty awesome to say the

least! So listen up fellow

fashionistas and read on for the 6

reasons why this might just be the

coolest place to be seen this NYFW”

“Marc Jacobs is set to be the talk

of New York Fashion Week, with

the launch of a seriously unique

pop-up shop”

OVER 160 PIECES OF PRESS COVERAGE

TEN THOUSANDS GUESTS IN 3 DAYS

“EIGHTY FOUR PERCENT OF MILLENNIALS SAY UGC PLAYS EITHER SOME OR

DAN KIMBALL,

THIS MOMENT CMO

GENERATING VALUABLE CONTENT

THOUSANDS OF USER GENERATED CONTENT (UGC) CREATED

MILLIONS OF SOCIAL IMPRESSIONSTALK OF NEW YORK FASHION WEEK

15+ MILLION TWITTER IMPRESSIONS

26+ MILLION INSTAGRAM IMPRESSIONS

TWEET SHOP WENT GLOBAL NEW YORK - LONDON - AMSTERDAM

LONDON

“Marc Jacobs opens

London’s first ever Tweet

Shop, makes social media a

currency.

GENIUS.”

“If we couldn’t love Marc Jacobs

Fragrances even more!” “Lucy Watson, Laura Mvula

and Kyla De La Grange were

among the throng frantically

posting for #MJDAISYCHAIN”

CONTINUING THE PR STORY

LONDON

INNOVATION DRIVING PR

“FYI London:

Money is so over!”

“8 ways to use twitter

this London fashion

week”

“Marc jacobs makes

shopping social”

THREE CITIES - 25K GUESTS TO DATENEW YORK - LONDON - AMSTERDAM

55+ MILLION TWITTER IMPRESSIONS

34+ MILLION INSTAGRAM IMPRESSIONS

416 PIECES OF COVERAGE

KEY TAKEAWAYS

SOCIAL COVERAGE IS JUST AS VALUABLE AS PRESS COVERAGE (IF NOT MORE)

KEY YOUR MESSAGE SIMPLE

KNOW WHAT YOUR AUDIENCE WANTS AND WHAT YOUR PRESS WANT TO TALK ABOUT

THANK YOU FOR LISTENING!

ANY QUESTIONS?

BRIDEY-RAE LIPSCOMBE

@BRIDEYRAE