2. About me CEO of ADMINeSOLUTIONS Web & Marketing Agency
Specialize in Small Businesses Been in Internet Marketing since
2001 Originally from Paris, France Bumper sticker should say: Id
rather be playing Tennis
3. Agenda 1. Outbound vs Inbound 2. Review of YouTube stats 3.
Equipment Needed 4. How to Prepare Yourself 5. How to Upload and
Manage a Channel
4. What is that???
5. Outbound Marketing Print ads TV ads Banner ads Trade shows
Telemarketing Press releases Trade shows Flyers/Postcards Direct
mail
6. Inbound Marketing SEO Social Media Blogging Vlogging
(YouTube) Ebooks Infographics Webinars Paid Ads (Google or
Facebook) Word of mouth Email marketing
7. Why is outbound dying? Because more & more of the things
we used to do offline, we now do online.
8. andWe Are Now Mobile
9. Oh my. 1 Billion People use YouTube $4 Billion Revenue in
2014 4 Billion Views/DAY 6 Billion Hours Views/MONTH 1 Billion
Views on Mobile/DAY
10. Why should I care? And he did that with 23 Subscribers and
483 Views!!
11. Why should I care? In a world where content* is King,
videos rule the day! (*Good Quality)
12. What you need to start Digital Camera or Phone Lighting
Microphone Video Editing Software Green Screen (Optional)
13. Youtube.com/adupont9999
14. ScreenCasting vs. Video Shoot
15. Digital Cameras Options
16. Using Your Phone
17. Lighting Options $80 at Home Depot $130 on Amazon
18. Desktop Mic & Lavalier Mic $130 at BestBuy $30-150 on
Amazon
19. Software Movie Maker $Free
20. Software - iMovie $Free
21. Software - Camtasia $299 Windows $99 Mac
22. Investment Digital Camera: $100-$1,000 Lighting: $100-$500
Microphone: $50-$200 Software: $0-$350 Green Screen: $150-$500
TOTAL: $500-$2,500
23. Its harder than you think Have a clear strategy Consider
8-10 Hours for first production 5-6 Hours per video Consider hiring
a Pro to set up ($1,000) Amazing returns if done right
24. 5 Golden Rules Have a Script Perfect is the Enemy of Good
Good content vs. Video Length Be Natural, Authentic, Confident,
Fun. (its not a TV Commercial) Dont Compromise Light &
Sound
25. Videos: Not just YouTube Facebook Instagram Twitter
LinkedIn Vimeo/Wistia
26. Prepare Your Channel Plenty of Tutorials.on YouTube
DottoTech is awesome Hour long with all you need to know
27. Keyword Optimized Title Description Links Call to
Action
28. Manage Engagement Answer all comments ASAP Dont answer
negative with negative Dont buy subscribers DONT
29. How to Analyze Data Subscribers Comments Engagement vs.
Quantity Be Patient: Overnight Success takes about 10-15 Years
30. Monetize? Dont quit your day job until you have 100K
subscribers Have a 2-5 year plan
