HOW TO DO MORE FASTER WHEN YOU ARE SMALL

Kasper Pihl TornøeFounder, Swipes

@tornoe Founder @swipesapp

• Interaction Designer & iOS Developer

• Danish living in Sofia

• Building 5th startup

@tornoe Founder @swipesapp

Barberbutikken

Yana Vlatchkova Business and Marketing

Stefan Vladimirov Design and BrandingKasper Pihl Tornøe

CEO and iOS Dev

FOUNDERS

@tornoe Founder @swipesapp

@tornoe Founder @swipesapp

SMARTER & FASTER

@tornoe Founder @swipesapp

BUILDING: MVP

@tornoe Founder @swipesapp

Maximum Viable Product

@tornoe Founder @swipesapp

BUILDING: PRODUCT

@tornoe Founder @swipesapp

One Differentiator

@tornoe Founder @swipesapp

Designers VS Developers

@tornoe Founder @swipesapp

FRAMEWORKS & LIMITATIONS

@tornoe Founder @swipesapp

@tornoe Founder @swipesapp

PAY BACK

BUILDING: SERVICES

@tornoe Founder @swipesapp

vs

BACK END

@tornoe Founder @swipesapp

MEASURE & ANALYSE RESULTS

@tornoe Founder @swipesapp

WHAT TO MEASURE?

• Your MVP is a hypothesis; Real-life data answers

• Test 1 hypothesis at a time

• Hit the line in the sand

• Read: Lean Analytics

@tornoe Founder @swipesapp

retention virality revenue

@tornoe Founder @swipesapp

CHOOSE SMART

@tornoe Founder @swipesapp

@tornoe Founder @swipesapp

behavior driven

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vs

@tornoe Founder @swipesapp

WITH PRODUCT ON THE MARKET

LISTEN TO YOUR USERS

@tornoe Founder @swipesapp

@tornoe Founder @swipesapp

@tornoe Founder @swipesapp

AND DON’T!!!

RESEARCH WHO’S OUT THERE

REVENUE

@tornoe Founder @swipesapp

LEAN TESTING

2%

@tornoe Founder @swipesapp

38

39

40

@tornoe Founder @swipesapp

Let’s discuss

• http://swipesapp.com/services.pdf

• Hacking mindset - Who has questions/ experiences to share?

• What to put in your MVP? - Does someone has a dilemma?

• What to measure in your app? - Discussion on analytics

• Any other great service to recommend

@tornoe Founder @swipesapp

kasperpihl.com/connect