How to plan your website in five easy steps

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<ul><li><p>PLAN YOUR WEBSITE</p><p>5 EASY STEPS</p></li><li><p>WHATS A WEBSITE STRATEGY?Its working out:</p><p>- WHO you are targeting- WHAT you are selling- HOW youre going to make those sales</p></li><li><p>YOUR IDEAL CUSTOMER</p></li><li><p>YOU NEED TO CREATE A FICTIONAL CHARACTER your ideal customer as a single person</p></li><li><p>STALK YOUR COMPETITION</p></li><li><p>LEARN FROM WHAT OTHERS ARE DOING ALREADYFind out what your industry leaders are doing, and use this research as the foundation for your website build</p></li><li><p>HOW TO FIND WEBSITES IN YOUR INDUSTRYUse the Google Keyword Planner tool</p><p>Heres what you do:</p><p> Create a Google Adwords account</p><p> Find out what are some top search terms in your industry</p><p> Google those terms</p><p> Make a list of websites that are on page 1 for those terms (theyre on Page 1 of Google because theyre doing something right)</p></li><li><p>GROUP YOUR RESEARCH INTO CATEGORIES Design elements colours, font and </p><p>photography</p><p> User experience how the website is laid out, and how easy is it to navigate</p><p> Calls to Action where are they placed, what do they look like, what is the path through the site</p><p> Specific page designs create a category for Home Pages, another for About pages, etc</p><p> Products/services</p><p> Prices</p><p> What online marketing are they using (for example, are they gathering email subscribers)</p></li><li><p>HOW TO SAVE YOUR RESEARCH Create a spreadsheet Bookmarks on your browser with subfolders Use Evernote</p></li><li><p>FIND YOUR BRAND IDENTITY</p></li><li><p>WHAT IS YOUR BRAND IDENTITY? Design elements: logo, colour palette, photography style, </p><p>font choice</p><p> The content on your website: what information you share</p><p> Your voice: how you share your content, and what that sounds like</p><p> How you interact with your clients or customers</p><p> What products and services you offer</p></li><li><p>WRITE A MISSION STATEMENTA mission statement is a couple of sentences that describe the values and aims of your business.</p></li><li><p>NARROW DOWN YOUR PRODUCTS AND SERVICESDecide on your core offer</p></li><li><p>YOUR BRAND ADJECTIVESCome up with some descriptive words for your brand</p></li><li><p>CREATE A WEBSITE STYLE GUIDE</p></li><li><p>FIRSTLY, CREATE A MOOD BOARD ON PINTEREST</p></li><li><p>SECONDLY, CREATE A STYLE GUIDEIt will look something like this</p></li><li><p>CREATE YOUR SITE ARCHITECTURE</p></li><li><p>1 - LIST OUT YOUR GOALSSome ideas for your website goals are:</p><p> Sell a service directly online</p><p> Sell products directly online</p><p> Generate leads eg. Get prospects to call you or send through an online enquiry</p><p> Get subscribers on an email list an amazing way to generate trust and loyalty</p><p> Build a community a great tactic if you want to build a membership site, for example</p></li><li><p>2 - CREATE AN EXCEL SPREADSHEETSet up 3 columns one for goals, one for pages, and one for content</p></li><li><p>3 - LAY IT OUT ONLINEThe online tool is called Jumpchart</p></li><li><p>DID YOU FIND THESE STEPS USEFUL?</p><p>Read the full post here:</p><p></p><p>Click the link. It works!</p><p></p></li></ul>