H O W W E P A R T N E R W I T H

I D E A S T A G E E N T R E P R E N E U R S

Our experienced in-house team helps entrepreneurs succeed.

We do more than advise and mentor. We share the challenges of

finding talent, customer acquisition, coding, design, testing and

analysis.

To help stay fully engaged, we house our partner companies in

our shared office space in Hoxton.

No product, no team, no traction? No problem.

Welcome to Forward Partners – your unfair advantage.

W E H E L P E C O M M E R C E I D E A S

F O R M S T R O N G B U S I N E S S E S

FORWARD

Funding (up to £250k)

Skilled team to help you with

research, design, development and

marketing

Help to find and build your own team

Partners House, our collaborative

work space

YOU

Passion, vision and drive

Deep understanding of your

customers and market opportunity

W E P A R T N E R W I T H I D E A S T A G E

E N T R E P R E N E U R S

We provide rugged methods and heaps of ingenuity to help you

transform your idea into an exciting business

No code

Solo founder

Pre-funding

No customers

Working product

Own team

Series A funding

Rapidly scaling

Problem

solution

fit

Product

market

fit

Business

model

fit

12 MONTHS

O U R P A R T N E R S M A K E R E A L

P R O G R E S S I N 1 2 M O N T H S

Y O U ’ R E I N G O O D C O M P A N Y

Rent space for pop up shops

Last minute deals for self-catered

cottages across the UK

Lexoo helps SMEs compare and

get quotes from trusted lawyers.

Smarter parcel delivery

for any size business

S O M E O F O U R P A R T N E R S

F U N D I N G

£30k

Tranche 1

£90k

Tranche 2

£130k

Tranche 3

Months 0-2 Months 3-6 Months 7-12

F U N D I N G F O R Y O U R

F I R S T 1 2 M O N T H S

Each tranche is released at mutual agreement subject to pre-agreed milestones being reached

P A R T N E R S H O U S E

Partners House in Hoxton serves to house your business and our

support team. It’s a big airy space with three meeting rooms and two

gardens.

– Located on East Road, 5 minutes from Old Street tube station

– You can use up to 6 desks for the first 12 months

– You’ll have full use of shared facilities (meeting rooms, printer, coffee,

wifi etc.)

O U R H O U S E I S Y O U R H O U S E

E X P E R T T E A M

It’s completely up to you as to how much you use us.

You decide on how much help you need as you go.

Free help

• Talent Management

• Finance and operations set up

• Fundraising advisory

Subsidised help

• Product

• Development

• Design

• Marketing

O U R T E A M C A N H E L P Y O U R I D E A

B E C O M E A B U S I N E S S

We help you build a world class team, starting with a co-founder if you

need one. Our Head of Talent will be at your disposal from day one and

can help you with the following;

Recruitment process

Drafting job specifications

Finding candidates

Applicant tracking toolkit

Interview training

Interviewing

Employment contracts

Employer branding

B U I L D I N G Y O U R T E A M

Every company requires some financial and legal setup. Instead of you

figuring out how to do this for the first time, we help you to do it fast

because we’ve done it many times before…

Providing support in registering company

Introductions to bank and help with setting up bank account/credit cards

Tax registration

Help with setting up PAYE scheme:

Help with setting up VAT scheme

Help with finding an accountant

Help with setting up accounting systems/software

F I N A N C E A N D

O P E R A T I O N S S E T - U P

When you go out to raise your Series A funding, we’ve got your back

and we can help you on your way.

A comprehensive list of potential angels and investors

Insight on what the investors are like

Make introductions

A comprehensive set of resources to understand the process (valuations,

terms, etc.)

Help with writing a great pitch deck

1-2-1 pitch coaching

Help managing the process

Help completing Companies House filings

F U N D R A I S I N G A D V I S O R Y

At the earliest stage of your company, investing time and effort into

understanding your customers is key to building the right MVP. Our

product team can help you do that quickly, using lean methodologies, so

that your first product iterations have a greater chance of success.

Customer interviews to understand real needs

User story definition for minimum viable product / landing pages (v0)

Analyse response to v0, define iterations needed

Feature set definition, AB tests, test pricing models

User story definition for hi-fidelity fully functioning MVP

Real time dashboard

Road mapping and product plan

P R O D U C T

We believe that leading companies have leading design. From the very

first version, your product can look world class.

Branding and identity

Wireframes and simple UI designs

High fidelity UX designs

Responsive websites

App design

Email templates

Marketing collateral

D E S I G N

Our tech team can quickly build web and mobile applications. We can

set up your hosting, source control, databases and monitoring as well as

building out the first versions of your product.

Data gathering scripts for research

Build MVP

Set up analytics

Research technical options

Set up necessary 3rd party accounts

Build iterations

Build fully functional initial feature set

Hand over tech to your own team

Advisory role to new team

D E V E L O P M E N T

Our expert marketing team will help you understand your audience and

cost effectively acquire your first customers.

Market research and sizing, competitor analysis

Customer segment attractiveness analysis

Research company name and identity choices

Advise on tracking tools needed

Test alternative propositions, channels and messaging

Customer persona development, communications strategy

Keyword research

Test channel efficiency and effectiveness, trial alternate channels

Build a longer term marketing plan

Advisory role to new team

M A R K E T I N G A N D G R O W T H

S T A R T E R P A C K

Get a flying start. We provide a comprehensive starter pack of useful

services and tools.

$15,000 free Amazon Web Services credits + 1 year support

Google Cloud Platform partnership; $100k credit + 24/7 support

Google Adwords vouchers to get you started

£10,000 worth of free payment transactions on Stripe

Free first transactions with SwapForex

– and more!

F R E E S E R V I C E S

A N D P R O D U C T S

Whilst you are with us you also have free use of these tools.

USEFUL MARKETING TOOLS

W E E K L Y C A T C H - U P S

Early stage companies move fast. Instead of having monthly board

meetings, we have a weekly half hour catch-up between entrepreneurs

and our investment partners.

These meetings are collaborative. It’s not scary; we are always looking

at how we can help you as much as possible.

When the business model is proven and ready to scale monthly board

meetings become appropriate.

A G I L E I N V E S T O R

C A T C H - U P S

N E T W O R K I N G A N D E V E N T S

Partners House is a hive of activity and gives you access to people,

ideas and discussions you’d not otherwise have. We organise regular

social events for partners.

Once a month we have events (#FPlive) where high profile speakers

join us for an invitation only discussion and networking.

Partner companies stay in touch and support each other once they’ve

left Partners House.

C O N N E C T I N G Y O U T O A V I B R A N T

C O M M U N I T Y

G E T I N T O U C H

Everything we do is tailored to help entrepreneurs succeed.

We aim to be the most helpful early stage investor.

Can we help you?

www.forwardpartners.com

@ForwardPrt