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The ability to innovate within a collaborative structure is a top strategic priority of global CEO's and CIO's. The technology industry is no respecter of tradition; a business needs to continue to innovate and re-invent its business to achieve competitive advantage. Collaboration is a key component within the innovation process model. We will review an effective Innovation Model and the keys to building a culture of innovation within your business.
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Leveraging Collaboration for Innovation
October 2014SharePoint Saturday | Omaha, NE1
Welcome
Kerry Dirks CSM, MCSD
Manager ConsultantSharePoint Solution ArchitectSogeti USA
2
Collaboration & Innovation 3
Innovation Is A Problem For Everyone
Entrepreneurship Collaboration
Invention
• How can our business increase Profits ?
• How can our business increase Growth ?
• How can our business improve Loyalty ?
• How can our business improve our Brand ?
Because It’s Hyped As The Solution!4
Executive Surveys
72%CEO’s site INNOVATION led growth as 1 of the top 3 strategic priorities
66%CIO’s from top-performing organizations see COLLABORATION as key to driving INNOVATION
Source: BCG (2010)5
Agenda
• The Basics• The Case
• The Fundamentals
• The Stories
• The Hacks
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What is Innovation
“Innovation is finding a new and better way to
meet your clients’ needs.”
Source: 7 Forces of Business Mastery
Tony Robbins
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Innovation is Problem Solving
Entrepreneurship Collaboration
Invention
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Innovation is Elusive
• It’s A Management Thing
• It Requires A Special Degree (ie; MBA)
• It’s Someone Else’s Job Role & Responsibility
• It Consumes Too Much Time
• It Consumes Too Much $$$
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Center of Innovation
Entrepreneurship Collaboration
Invention Innovation
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Center of Innovation
Entrepreneurship Collaboration
Invention Innovation
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It’s About Doing Things Differently
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It’s About Working Better Together
ManagementEmployees
Partners Experts
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Build A Better Light Bulb Challenge
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Characteristics of Innovation
• Relevant
• Rebel Mindset
• Messy Process
• Customer Focused
• Creative Ideas
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Types of Innovation
#1 - Incremental
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Types of Innovation
#2 - Disruptive• Grace Choi – 3D Printed Makeup
• Now at ~57,000,000 views
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Who, What, When … Disrupt Apple?20
Agenda
• The Basics
• The Case• The Fundamentals
• The Stories
• The Hacks
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Why Innovate
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“Business As Usual”
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“Innovation is foresight with hindsight.”
“Business As Unusual”
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Why Innovate
Source: HBR.org (Sept 2014)
Demand ForcesU.S. Patent
Applications(over last 50 yrs.)
Global Startups(over last 50 yrs.)
Global EconomicCompetition
IncreasedFrom
100k to 600kPerYear
IncreasedFrom
10M to 100MPerYear
Alibaba (China) vs.
Amazon (U.S)
Success: Ability to manage uncertainties in new ways25
Why Innovate
Technology Forces
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Why Innovate
Social Forces
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Why Innovate
Internal Collaboration Forces
Betterteam alignment and cross-group visibility
Agiledecision making
Fastertime to results
Greaterawareness of partner, supplier and customer needs
Improvedresponse timesfor external collaborators
Strongervendorrelationships
External Collaboration Forces
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Why Innovate
Eventually, Everybody Gets Dethroned29
Agenda
• The Basics
• The Case
• The Fundamentals• The Stories
• The Hacks
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Fundamentals of Innovation
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Build A Better Light Bulb Challenge
Vision• Light without electricity
Objectives• Provide stable power source • Reduce electrical bills
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Focus• Sunlight• Available recyclable materials
Boundaries• No electricity available• Sustainable• Low/No maintenance
Agenda
• The Basics
• The Case
• The Fundamentals
• The Stories• The Hacks
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Innovation Says …We can start with the same/similar questionsAnd, end with totally different products.
VS.
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GM Process
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GM Results
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Start With The Basics
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Re-Engineer Everything
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The Results
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VS.
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Michelin PAX Tire System
The Next Brilliant Idea• Early 1990’s• Run-Flat Tire• Invented TPMS• 125 Miles @ 55 MPH• Researchers, Designers, Engineers
Partners, Competitors, Dealers
Benefits• Safety• Affordable• Efficient & Convenient
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Michelin PAX Tire System
Blind Spots• Service Stations• Customer Experiences
Source: TheWideLens
GreatIdeas
GreatExecution
GreatDistributionNetwork
Service StationsSpecial Equipment
Customers$$$ Replacement Tires
Discontinued Tires In 2008
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Beyond Movie Rentals
Moving Beyond Movie Rentals
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Using Big Data To Engage Customers
Moving Beyond Movie Rentals
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Keep Moving … Keep Swimming
Innovation Is Ongoing
“My dear, here we must run as fast as we can just to stay in one place. And if you wish to go anywhere, you must run twice as fast as that.”
Lewis Carroll, Alice in Wonderland
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Agenda
• The Basics
• The Case
• The Fundamentals
• The Stories
• The Hacks
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Hacking Your Innovations
Consider The Whole Ecosystem 48
Hacking Your Innovations
“Find Your Blind Spots” 49
Hacking Your Innovations
“Find Your Blind Spots”
Perceptions• Bugs in lights are not
recommended
Implications• May imply to clients that
other areas of the operations are messy as well
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Hacking Your Innovations
“Find Your Blind Spots”
Technology• Bugs in software are
not recommended
Implications• May imply that quality is
lacking in other areas of development, etc.
51
Hacking Your Innovations
“Diversity Is Key To Innovation” 52
Hacking Your Innovations
“If you want to go fast, go aloneIf you want to go far, go together.” 53
Hacking Your Innovations
“Focus” 54
Hacking Your Innovations
“Focus” 55
Hacking Your Innovations
“Force The Perspective”Source: InstantShift
56
Hacking Your Innovations
“Walk In Another’s Shoes” 57
Hacking Your Innovations
“Learn To Be Vulnerable” 58
Hacking Your Innovations
“Get Into Character” 59
Source: What Women Want
Hacking Your Innovations
“Be The Ball” 60
Source: Caddyshack
Hacking Your Innovations
“Where Are You” 61
Hacking Your Innovations
“Identify Root Cause” 62
Hacking Your Innovations
Define The Parameters/Boundaries
• Time (Necessity)
• Cost (Affordability)
• Resources (Power, Materials)
• Location (Remote, Populated)
• Sustainability (Frugal)
• Long-Term Maintenance (Dependable)
• Markets (Target Audiences)63
Money Is Helpful
64
Hacking Your Innovations
“Get A Dog”
Majora Carter redefined the field of environmental equality, starting with a local revitalization project called the “Sustainable South Bronx”.
Source: TEDx
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Hacking Your Innovations
“Lookup To The Possibilities”
The co-founder of Friends of the High Line, Robert Hammond helped lead the effort to build an elevated park on an abandoned railway line in Manhattan.
Source: TEDx
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Hacking Your Innovations
“Build Real Community”
For fun, defiance, beauty and to offer alternatives to fast food in a community where the “drive-thrus” are killing more people than the “drive-bys”.
Source: TEDx
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More Power Than a 50 Watt Bulb“Change One Life … Then The World”
Alfredo Moser's invention is lighting up the world. In 2002, the Brazilian mechanic found a way to light his house during the day without electricity
Source: BBC
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Build A Better Light Bulb Challenge
Innovation
Source: ICIC69
Innovation
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In 1994, the director of Corporate New Ventures at Procter & Gamble asked the right question …
“There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage –where’s the car?”
Innovation
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A team of ethnographic researchers set out to watch how people cleaned their kitchen floors, and they discovered …
• Most people swept their floors before they mopped
• People assemble a system of largely unbranded products to get the job done
• Mops worked mostly by the adhesion of dirt to the mop and people seemed to spend almost as much time rinsing their mop as they did cleaning the floor
• People wore old clothes when they were cleaning because it was a dirty job
Innovation
Source: Webrtcworld72
They reviewed the videos back at the office and arrived at their epiphany moment …
• Half of the steps related to cleaning the floor
• Half of the steps related to cleaning the mop
Innovation
Source: Webrtcworld73
Lessons Learned …
• Any new product or idea must delight the consumer
• And it must actually work
Summary
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Thank You
Kerry DirksTwitter …… @kerdirksLinkedIn …. kerdirksBlog ……….. kerdirks.wordpress.comEmail ……… [email protected]
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Resources
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• The Wide Lens: Book• Innovators DNA: Book & Web Site• Innovators Dilemma: Book & Web Site• Innovators Method: Book & Web Site• Innovators Solution: Book & Web Site• Innovators Prescription: Book & Web Site• A Liter of Light• Tesla Motors• Grace Choi – 3D Printed Makeup
