19
Local Business Online Marketing nickwallen.

Local Business Online Marketing 101

Embed Size (px)

Citation preview

Page 1: Local Business Online Marketing 101

Local Business Online Marketing nickwallen.co

Page 2: Local Business Online Marketing 101

Online 101• Branding• Elevator pitch•Website excellence • Social excellence

Page 3: Local Business Online Marketing 101

Branding

Page 4: Local Business Online Marketing 101

Online 101

• Elevator Pitch

Elevator Pitch

Page 5: Local Business Online Marketing 101

Who why how1. WHO? • designer extraordinaire• epic salesman• Maverick Marketer

2. WHY?

• to help my clients reveal their best selves through graphics

• to help my clients get the best price for their property

• portray the best in a brand

3. HOW?

• by continual exploration of design and minimalism

• striving to be the best negotiator and presenter of property

• mastering a multitude of marketing methods and mediums.

Page 6: Local Business Online Marketing 101

4. COMBINE THEM

• Designer extraordinaire, with a core focus on the continual exploration of design and minimalism, helps clients reveal and share their best selves.

• Epic salesman, helps clients get the best price for their property by striving to be the best negotiator and presenter of property in a great place to live.

• Maverick Marketer, portrays the best in a brand through her mastery of a multitude of marketing methods and mediums.

Who why how

Page 7: Local Business Online Marketing 101

Online 101

• The Audience • Who are the audience you are targeting?

The audienceWho are your target audience?

Page 8: Local Business Online Marketing 101

The problemWhat problem do you solve?

Page 9: Local Business Online Marketing 101

Your uniquenessHow is your way unique?

Page 10: Local Business Online Marketing 101

Personas

Casey Baumer, CEO

First time buyer, looking for a small low maintenance home. Cat lover.

Yuli Khmedic, Owner

Experienced landlord looking for reliable tenants.

Time short and North Shore focused.

Ashley Wilson, CTO

Downsizing empty nester. wants a low maintenance apartment in town

and top dollar for her clifftop property

Jake Tan, Presenter

Flipping properties on the block, Jake is looking for do up opportunities.

cashed up buyer.

Page 11: Local Business Online Marketing 101

Website excellence

Page 12: Local Business Online Marketing 101

Website excellence

Page 13: Local Business Online Marketing 101

So how do I do Social Media?

Page 14: Local Business Online Marketing 101

Facebook is mass media

Page 15: Local Business Online Marketing 101

Be the channel and be relatable

The workaround for social media and online marketing

Page 16: Local Business Online Marketing 101

Be the local expert

Page 17: Local Business Online Marketing 101

What makes you unique?

Page 18: Local Business Online Marketing 101

Social excellence

Getting traffic to your website

Page 19: Local Business Online Marketing 101

Online 101

• Q&ATurn Up The Volume!