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Crowds with CashAlternative Financing is a Mixed Moneybag
of Opportunity for Small Business
Hello!
Welcome to Manta’s Small Business Expert Series
Thanks for joining us today.We’ll get started right at 2 p.m. EDT
#mantaexperts
How Millennials are Destroying the Tuxedo Business
- CBS News, June 16, 2015
Black Tux Raises $2.6M So You Can Rent That Suit and Tie
- TechCrunch, Feb. 25, 2015
The Story
Open the resource list for links to these stories
The Story
Only 15% of small business owners market
directly to millennials, but
alter their message,
advertising mediums and tactics, and add more personal
engagement.
Open the resource list to link to Manta’s research
We’ll Talk
AboutMarketing to Millennials: It’s a Whole New Mindset
Meet the expert: Brendan ShaughnessyPoll
Millennials are changing the way we do businessWho are millennials? (and why you should care)PollThe millennial mindsetMyths vs truths (with stories, examples and strategies)
What you want to talk about: Q&A with Brendan
Meet Our
Expert
Brendan ShaughnessyBrand Manager at Futurecast
Brendan brings both usefulness and coolness to the table and loves helping companies find ways to speak truthfully and authentically to millennials.
Click on the speaker widget to learn more about Brendan
FutureCast 2014 All Rights Reserved
- THE ENTITLED GENERATION- GENERATION ME- THE SELFIE GENERATION- THE BASEMENT DWELLING
GENERATION- THE RECESSION GENERATION
$1.3 TRILLION OF DIRECT SPENDING POWER
80+ MILLION STRONG
25% OF US POPULATION
21% OF CONSUMER DISCRETIONARY PURCHASES
MILLENNIALS BY THE NUMBERS
6 MILLION WITH HH INCOME ABOVE 100K
11.6 MILLION MILLENNIAL HOUSEHOLDS WITH CHILDREN
MILLENNIALS AS NEW PARENTS
25% MILLENNIALS ARE PARENTS
1/3 US ADULTS WITH HH INCOME$500K ARE MILLENNIALS
AFFLUENT MILLENNIALS
WHAT MAKES MILLENNIALS UNIQUE?
DisloyalAnti-family
Expect
Handouts
Extending
Adolescence
Socially
DependentLazy
WHAT MAKES MILLENNIALS UNIQUE?
Agile
Decision MakersFuture
Focused
Achievement
Driven
Rejecting Traditional
Life Stages
Native Digital
Aficionados
Intuitively
Collaborative
Millennial Milestones
Source: Family Room LLC FutureCast 2014 All Rights Reserved
go to school get a job start a familyget married buy a house
get a jobgo to school
get marriedstart a family
buy a house
Certainly,
uncertain
Predictably,
unpredictable
HIP-ENNIAL
29%
CLEAN AND GREEN MILLENNIAL
10%MILLENNIAL “MOM”
22%
10%OLD SCHOOL MILLENNIAL
13%GADGET GURU
16%ANTI-MILLENNIAL
ONE SIZE FITS ALL
Open the resource list to link to more facts about millennials from FutureCast
MASLOW HIERARCHY OF
NEEDS
Copyright© 2014 by FutureCast. All rights reserved.
Self-ActualizationPursue Inner Talent, Creativity,
Fulfillment
Self-EsteemAchievement, Mastery, Recognition,
Respect
Belonging - LoveFriends, Family, Spouse, Lover
SafetySecurity, Stability, Freedom from Fear
Physiological NeedsFood, Water, Shelter, Warmth
…FOR MILLENNIALS
Copyright© 2014 by FutureCast. All rights reserved.
Self-ActualizationPursue Inner Talent, Creativity,
Fulfillment
Self-EsteemAchievement, Mastery, Recognition,
Respect
Belonging - LoveFriends, Family, Spouse, Lover
SafetySecurity, Stability, Freedom from Fear
Physiological NeedsFood, Water, Shelter, Warmth
22
MILLENNIAL MINDSET™
On the resource list: How Millennial Are You? Take the quiz
Also read: Millennial Mindset for Business
MILLENNIAL MINDSET LOVE TRUTH #1
WE’RE SAVVY, INTENTIONAL AND PURPOSEFUL CONSUMERS
FutureCast 2014 All Rights Reserved
FutureCast 2014 All Rights Reserved
As economy improves, only 2% of millennial
parents will stop buying private label brands
Millennial Parents
Embracing Trade Up &
Trade Down Mentality in
the Home
MILLENNIAL MINDSET LOVE TRUTH #2
WE DON’T BELIEVE IN BRANDS, BUT WE DO BELIEVE IN IDEAS
FutureCast 2014 All Rights Reserved
Copyright© 2014 by FutureCast. All rights reserved.
WHY
WHAT
HOW
“The goal is not to do
business with everybody
who needs what you have.
The goal is to do business
with people who believe
what you believe.”
- Simon Sinek, Start With Why
Link to Simon Sinek’s ‘Start With Why’ TED talk from the resource list
MILLENNIAL MYTH #3
MILLENNIALS LOVE BRANDS THAT ARE ON
SOCIAL MEDIA
FutureCast 2014 All Rights Reserved
MILLENNIAL MINDSET LOVE TRUTH #3
WE WANT YOU TO EMBRACE PARTICIPATION
AND PARTNERSHIPS
FutureCast 2014 All Rights Reserved
TRADITIONAL BRAND EQUATION
FUNCTIONAL + EMOTIONAL
PRICEBRAND VALUE = ∑
FutureCast 2014 All Rights Reserved
PARTICIPATIVE BENEFITS
BRAND VALUE = ∑
™
FutureCast 2014 All Rights Reserved
NEW BRAND EQUATION: THE PARTICIPATION ECONOMY
TOTAL COST
FUNCTIONAL +
EMOTIONAL &
MILLENNIAL MINDSET LOVE TRUTH #4
WE SEE AUTHENTICITY THROUGH RADICAL TRANSPARENCY
FutureCast 2014 All Rights Reserved
MILLENNIAL MYTH #6
MILLENNIALS ARE SELFISH AND ONLY CARE ABOUT THEMSELVES
FutureCast 2014 All Rights Reserved
MILLENNIAL MINDSET LOVE TRUTH #6
YOUR STORY MAY BE INTERESTING, BUT IF IT DOESN’T
ADD TO MINE, IT WILL NEVER BE “OURS”
FutureCast 2014 All Rights Reserved
Copyright© 2013 by Barkley. All rights reserved.
PH
YS
ICA
L W
OR
LD D
IGIT
AL W
OR
LD
AT THE INTERSECTION OF THE PHYSICAL & DIGITAL WORLD
WE FIND TRUE MILLENNIAL ENGAGEMENT
MILLENNIAL MINDSET LOVE TRUTH #7
ALWAYS BE INNOVATING, BECAUSE WE ARE
FutureCast 2014 All Rights Reserved
5 QUESTIONS TO ASK YOURSELF
1
2
3
4
5
WHAT IS YOUR WHY?
WHAT ARE YOUR BIG, UNMET CUSTOMER NEEDS?
HOW CAN YOU EMBRACE DISRUPTION TO BUILD A BETTER WORLD?
HOW CAN YOU CREATE UNIQUENESS?
HOW CAN YOU INVITE YOUR CUSTOMERS TO PARTICIPATE AND HELP CO-CREATE?
Ask the Expert
Connect with other business owners in the Manta Community
Open the resource list to get more information about our upcoming and on-demand webinars
Brendan ShaughnessyBrand Manager at Futurecast
Open the speaker widget to connect with Brendon via email, social media or the FutureCast website