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TEAM1
TEAM
MAXIMILIAN MARQUARTDipl. Ing. Automotive Engineering,Coordination, procurement
LINUS KOHLHigh performance web applications, SEO/SEM/SMM, PR
SEARCHING FOR A FINANCING TEAM MEMBER
CUSTOMER PROBLEM3
+ SPONTANEOUS AVAILABILITY+ SIMPLICITY + MOBILITY WITH STYLE+ STRAIGHTFORWARD COST STRUCTURE+ DRIVING PLEASURE+ TIME SAVINGS
No other mobility solution combines:
We provide:
SOLUTION:
THE SOLUTION4
+ ELECTRICAL SCOOTER SHARING+ SCOOTERS CAN BE LOCATED BY SMARTPHONES+ EASY RESERVATION AND ACCESS+ NO REGISTRATION REQUIRED+ STATION INDEPENDENT HIRING AND RETURNING+ SMARTPHONES DISPLAY USEFUL INFORMATION+ ITALIAN STYLE
MARKET5
MVV-PASSENGERS (2010)
633200000
CARSHARING
50000Drive-Now, Flinkster, Zebra-mobil, Stattauto
BIKESHARING
29000Call-a-bike
MARKET:
SCOOTER MARKET
+13,9%CARSHARING+31% until 2016
RESIDENTS IN THE OPERATING AREA:
148000
STUDENTS:
100000
TOURISTS IN THE OPERATING AREA:
2,2 MIO
TARGET GROUP (MUNICH):
TARGET GROUP6
MARKETING:
+ FLINKSTER+ SWM/MVV+ BAHN
MARKETING7
PARTNERSHIPS FOR INTEGRATION INTO THE MOBILITY MIX:
+ PRESENCE ON THE STREET+ SALIENT DESIGN+ COLLECTION POINTS AT HIGHLY FREQUENTED PLACES+ “DRIVE FOR FREE“ PROMOTION EVENTS
MARKET POTENTIAL:
MARKET POTENTIAL8
PHASE 1: 2014
50 SCOOTERSTarget 1% Costumers: 1500 Inhabitants, 22000 TouristsØ 11min drive/costumer and month requ.
PHASE 2: 2015
150 SCOOTERSTarget 3% Costumers: 4500 Inhabitants, 66000 TouristsØ 11min drive/costumer and month requ.
PHASE 3: 2016
200 SCOOTERSTarget 3% Costumers: 4500 Inhabitants, 66000 TouristsØ 14min drive/costumer and month requ.
190 000€
560 000€
750 000€
EBIT AT 7% LOAD
+EXPANSION
FRANCHISE-SYSTEM
EUROPE
BUSINESS TO BUSINESS
2
1
SCALING9
SCALED TO EUROPE
CITIES WITH A POPULATION > 1MIO 1737.5 MIO PEOPLE
17 X 200SCOOTERS = 3400 SCOOTERS
EBIT 13 MIO € AT 7% LOAD
BUSINESS MODEL10
PER MINUTE BILLING
0,19€/min
BUSINESS MODEL:
PROMOTIONAL TARIF (B2B)SMALL PACKAGE (4H) 150€/5 SCOOTER – 1500€/60 SCOOTERBIG PACKAGE (8H) 200€/5 SCOOTER – 1700€/60 SCOOTER
VOLUME PLANS14,99€ 100 MIN27,99€ 200 MINDAILY RENT30€
BUSINESS MODEL10
PER MINUTE BILLING
0,19€/min
BUSINESS MODEL:
PROMOTIONAL TARIF (B2B)SMALL PACKAGE (4H) 150€/5 SCOOTER – 1500€/60 SCOOTERBIG PACKAGE (8H) 200€/5 SCOOTER – 1700€/60 SCOOTER
VOLUME PLANS14,99€ 100 MIN27,99€ 200 MINDAILY RENT30€