Pelagus

Problems �  Boring design in

cafes and restaurant

�  No many aquarium parks in Croatia

�  There are no place in whole Adriatic where you can see a sharks

�  Noise in nightclub (water - insulation)

Idea �  The café-restaurant under the sea

�  Wall will be build by glass

�  Big aquarium with a lot of animals

�  People in the café will be able to see how the bottom of the sea and the animals in it look like

Target market

�  Rich people

�  Tourist

�  People who like aquarium

Competition

�  Restaurants

�  Cafés

�  Pubs

�  Aquarium SPLIT

USP

�  Unique underwater cafe

�  Different from others

�  Life memories

�  Only underwater café in Croatia

Revenue

How to launch �  Find a place where is clear see

�  Near the popular beech/place

�  A lot of animals in sea

�  Advertising before opening

�  Made a great web site

�  http://pelagus.weebly.com/

�  https://www.facebook.com/pages/Pelagus/410915052426625?ref=aymt_homepage_panel

Summary �  Problem- boring design

�  Idea- underwater café

�  Target market- rich people, tourists

�  Competition – Aquarium SPLIT

�  USP- unique, different, only in Croatia

Thank you