PR Power H ur: Executive Visibility in

the Digital Age

Anna Ruth Williams, Founder + CEO @annaruth

Blair Broussard, Vice President @BlairAB

@ar_ _ pr #makenews #SXSW #PRPowerHr

What is executive visibility, and why do you need it?

Purpose

FACT: 80% of a new company’s value is its CEO

Value

Results

#PRPowerHr

Setting Your Goals

As an entrepreneur, what are your personal ambitions and objectives?

What are your company’s overall business goals and objectives?

How does an executive positioning campaign align with these?

#PRPowerHr

Polish your Brand Image

Up-to-date headshot

Active and optimized social media channels

#PRPowerHr

Compelling bio

#PRPowerHr

So what does an executive visibility plan look like?

• Demonstrates Thought Leadership

• Increases Credibility

• Accelerates Lead Generation

• Builds Brand Image & Visibility

Speaking Opps

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Social Media

#PRPowerHr

A platform to showcase thought leadership + wins

A media relations tool

AwardsBADASS BLING = BIGGER BUCKS

#PRPowerHr

• Validates Industry Leadership & Expertise

• Increases Brand Awareness

• Accelerates Lead Generation

Blogging

#PRPowerHr

Companies that have an active blog have 55% more visitors than those who don’t

Analyst Relations

#PRPowerHr

Influencing subject matter experts who

have a direct channel to potential

clients and the authority to project

trends in market activity and behavior

Journalist

Relations

#PRPowerHr

Become a Regular Contributor

Publish Bylines

Secure Interviews

Become a sought-after SME and source

LIVE CASE STUDY: Chris Rouland Founder + CEO

#PRPowerHr

Questions? Tweet us @AR_PR or include #PRPowerHr in your tweet!

Contact:Offices in Atlanta Tech Village

and Launch Pad New Orleans

855.300.8209 | arpr.coannaruth@arpr.co and blair@arpr.co

linkedin.com/company/arpr

facebook.com/annaruthpr

@ar__pr @ar__pr