Ananth Sozhan

COMPANIES

11+ Years of experience

CERTIFIED

3+Years of experience in Product Management

MSC (Information Tech.)MBA (Project Management)

Problem Statement

“Office modern technology allows most professionals to work

remotely. But the companies are concerned that the remote

worker is actually goofing off sitting around in their pajamas”

The challenge is to enable remote workers to communicate that

they are actually working, and for company to get a report of

the same. The entire system should be automated as far as

possible.”

Remote working - Are you really working?

Secondary Market Study

General Advantages of Telecommuting

Work Life Balance Reduction in

Infrastructure CostReduction in

Traffic & Air PollutionEmployee

Empowered

Diversity and

Inclusion

Source: Market study

Financial Advantages of Telecommuting

30%Increase in

Productivity

Source: Langhoff 1996:20

Oil saving

equate to over

37% of

our Persian

Gulf imports

A typical

business

would save

$11,000 per person

per year

The

telecommuters

would save

between

$2,000 and

$7,000 a

year

““It is important to be available for work -not necessarily at an office work station, you can be available online.” - SubhroBhaduri, executive vice-president, HR, Kotak Mahindra Bank.

Indian Companies are Promoting Telecommuting? (1)

“"We are seeing this evolution and following it. We have a concierge service, a home service as also a personal service. As corporations become virtual, we may also provide services to people at their homes rather than their offices,“ Rohini Anand, senior vice-president and global chief diversity officer at Sodexo

“"What we call a virtual office, where most of these (work) roles are individual contributor roles, does not have a physical supervision team. Neither does it require a day-to-day monitoring on an employee's KPIs (key performance indicators).“ – Sunil Goel, director, GlobalHunt

“adopted a policy letting employees work from home with their manager's approval and a commitment to come to office for a minimum of two days a week. -PiyushMathur, president, India region, Nielsen

“Five to ten years later, we don't know whether offices will be offices or not. There may come a time when people may operate 50-90% of the time from home. - Anil Mathur, COO, Godrej Interio

Source: timesofIndia

Source: www.shrm.org/

IBM, Dell, Microsoft, HCL, Accenture, Yahoo, Google, SAP, SISCO, InfoSys, Wipro, Intel, HP,

NetApp, Texas Instruments

Research shows that telework can be a very effective way to improve employee

retention, improve productivity and cut overhead costs (real estate, office

equipment, utilities etc)

Indian Companies Promote Telecommuting? (2)

Companies start measuring performance based on performance, rather than the

number of hours someone puts in at the office.

Telecommuting @ Worldwide

Source : Citrix Systems

56% of people spend 30 minutes each day researching office betting pools

4% of men spend 1-2 hours per day Gambling at work

Why Track or Monitor Telecommuting Employees?

20% of men admit to viewing pornography at work49%

Source : http://money.usnews.com/

77% of people check their Facebook account on their work computers77%

49% of people who shop online while at work during the holiday season49%

77% of brides admit to using work hours to plan their wedding77%

56%

4%

Targeted Market Segment

IT sector is broadly classified into four segments: IT Services, BPM, Software and HW

Targeted Market Segment

The targeted market segments are IT Services , Software Products and Hardwarecompanies which generally has an policy to promote telecommuting.

IT Services • Project-oriented• Outsourcing• Support and training

Software - Products and Engineering, R&D • System software• Enterprise applications• Vertical applications• Embedded systems

Hardware• Personal computers• Network equipment• Storage and security• Servers• Printers

Primary Market Study

Primary Market Study (1)

Three groups of employees are been identified to perform primary market study to

understand the real pain of offering telecommuting.

1. Low or Entry level – Who has less than 6 years of experience

2. Middle level Manager – Who Managing a team

3. Senior Managers and HRs – Who has Middle level managers to report

Primary Market Study (1)

Does tracking or monitoring employee activities on work hours would hurt you?

15 Low or Entry level employees participated on a poll

Does it make sense to track non office activities (social media, ideal time)?

Primary Market Study (2)

30 middle level managers were participated on a survey

Research says, WFH increases the productivity to 30%, do you agree?

WFH enables company to be better at diversity and inclusion?

WFH enables employees to balance work and family needs, do you agree?

WFH would lead to "Lack of competitive spirit" in the employees?

WFH will lead to breach of Information security?

As a Manager, having a tool to help you monitor and capture your reporting employee productive time spent on office activities would be helpful?

Does your company have a way to measure employee “productive time” when they WFH?

WFH gets distracted by social media and other means which compromise employee productivity?

Measuring or monitoring employee time spent on office activities would help to

Primary Market Study (3)

30 middle level managers were participated on a survey

Primary Market Study (4)

10 senior level managers were interviewed

Some common concerns and expectations of Senior Managers

“No one has time to monitor how employees are sitting or working at home, we need an automated system to discover and send a report”““We need a system to monitor not only for employees who works from home, even who works inside office premises.”““Employees should know that their employer is tracking their PC activities; positivefear would helps to increase their discipline, efficiency and productivity”.““Tracking activities is not to penalize, it just to improve their discipline and efficiency”““Detailed reports are required only for the suspicious employees”

“ “Employees can access social media websites inside office premises but there must be limit for everything”““ Internet lead to breach of Information security”

“

Neteye

“Neteye” is an secure cloud base remote tracking platform which helps employers to identify

their loyal and productive employees by measuring their computer activities.

Major Features:

Automated system

Profile based monitoring (What & When to track)

Intelligence to tracking time spent of social media, idle and office activities

Keywords tracking

Controls & tracks file uploads

Self status report

Detailed reports for senior management

Scalable data storage

API

Training recommendations

“The success of any company relies on employee performance and productivity”

Solution:

Value Proposition (1)

Value Propositions

Gains Creator

Pain Relievers

Products &Services

A cloud based remotetracking system whichhelps employers to

identify their efficient and productive employee during work hours.

• Effort Saved: Automated solution which reduces employer effort of continuous tracking

•Helps employer to provide more WFH option whichReduces the infrastructure cost

Customer Segment(managers)

Gains

Pains

Customer Jobs

No time to track productivity & efficiency of an employee

Less time and less effort totrack employee efficiency.

Micro monitoring may hurt employees

Lots of effort is required to identifyinefficient and non productive employee

Empowers employee Easy way to measure employees time spent on non office activities

Diversity by providing WFH

Allocating necessary workload

• Identify loyal, efficient and productive employees

•Improving competency

Security breach

Tracking time spent of social media

•Empowers employee by providing self status

•Automatic mail report on poor perform ring employees

•Detailed report to see how employees are spending time on social medias on working hours

•Restricts & tracks file sharing.

• Simple and easy to use interface

• Helps to control sensitive data leaks

• Helps to identify efficient and productive employees

•Recommends trainings for nonperforming employees

•Deep tracking ONLY for non efficient employees

Value Proposition (2)

Neteye

Managers and HRs

identify their loyal and productive employees

Tracking their activities

Enable them with feedback and trainings

Business Model

•Automated tracking system which helps to improve employee efficiency and productivity•Automatic report to measure productive •Easy to identify underperformer or non productive employees

• Support team• News letters•Social community

•Global sales and support team• Website• Social media• Blog

•Project Managers

•License cost based on no. of users• Product R&D Cost• Data center operations• Marketing and Sales• Partners fees• General and administration cost

• Datacenters• Developers• Marketing

• R&D – Platform development• Marketing • Technical support• Payment and SMS gateway integration

• Data center partner• SMS provider• Payment gateway Problem: How

effective my employees are working on working hours

Personas

Boss Bhaskaran Pink Parimala Joyful Suresh

“The success of any company relies on employee performance and productivity”

Title: Senior resource\ delivery Manager

Personal Information:• 45 years old• Married• Father of 2 children• Engineering & MBA

Key Challenges:• Workload/ resource allocation• Identifying key performers• Information security

“Fashion fades, only style remains the same”

Title: HR executive

Personal Information:• 35 years old• Married• MBA

Key Challenges:• Employee retention • Company reputations on social media• Diversity

“I love social media and I want be connected with my friends”

Title: Software engineer

Personal Information:•25 to 30 years old• Single• Undergraduate

Key Attributes:• Love social media• Likes onsite travels• Wants to do something new• Key participant in all company programs• Play guitar

Competitor landscaping

Competitor Landscaping

Neteye

Minimum Viable Product

Desktop Client : • Intelligence to distinguish productive and non-productive activities. •Managers: A small popup window to show the current live working status of his team members (active, ideal and extended ideal)• Employees: A small popup window to show the efficiency\productivity on a particular day, which means, time spent on social media, office activates and ideal• Frequently, Able to push data to the cloud

Cloud Portal: Able to store data pushed by the clients

Minimum Viable ProductMinimum Viable Product - Productathon

V1.0

Desktop Client : Able track and store user activities (Ideal and active time, Time spend on social media and office related activities)

Cloud Portal: Able to store data pushed by clients

Dashboard & Reports: HR – Complete or group of employees Managers – Teams or individuals Employees - Self status

Licensees: Different types of licensesAble to buy and pay online

Desktop Client: Should be able capture and store the live posture of a employee with the help of webcam.• Intelligence to change the tracking profile based on previously tracked records

Cloud Portal: Able to create different tracking profiles. •Able to store images. • Able to generate different kinds of reports to measure a employee efficiency.• Able to recommend trainings as per the inputs given by HR

API: Interface to integrate reports with other tools.

Roadmap

Desktop Client: Tracks and controls file uploads

Cloud Portal: Automatic mail or SMS to the managers if any specific keyword match or extended ideal state.• Deep tracking based on profile setting

V2.0 V3.0

Mock Screens (1)

Time: Idle, Social media,

office activities

Mock Screens (2)

Self and Current live status of his

team

Mock Screens (3)

Thanks