“Half the money I spend on advertising is wasted; the trouble is, I

don't know which half.”

99%

WHO AM I?

What are the problems with public relations?

PRICE RELEVANCE

ACCESSIBILITY TRANSPARENCY

No way to measure activity.

clear definitions

PR = a process of building & maintaining key relationships

Marketing = compelling specific people to take defined (commercially valuable) action

Publicity = noise.

Marketing communication = publicity with a clear call to action (CTA)

Find what works

Build actionable relationships

workshop

comms.bar/book

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