Thank you so much for sponsoring the service design fringe festival 2016.Here’s a 14 page slide deck to flick through. It describes the achievements of the festival. You enabled all this to happen.

15-25 September 2016

All around London with a hub in Designersblock in the Oxo Tower, Southbank.

events

30 1000

guestsapprox

95%

attendance rate

estimate

Average 40 free tickets for talks & average 20 free tickets for workshops

Almost full house every time - extraordinarily low drop out rate compared to other free-to-attend events

Places for events filled up within a few days of release

What you gave to us, and what we did with it

The money paid for those people, and also enabled us to:

• print 4000 maps (double last year)• throw an exclusive hosts party (which we had never done before)• make 500 tote bags (which we had never done before)• pay volunteers expenses• get our own festival projector and speakers, which cut out

reliability issues with borrowed equipment• workshop materials (a supply that will last us for next year too)• ...and more things that are less interesting to list.

We couldn’t have done any of these things without you.

Your contribution enabled us to hire:

Katie, who had the idea to have an Ancient Egypt themed party and made all the food herself; attracted 50 volunteers, and selected and managed around 10 of them closely; secured several drinks sponsors for parties and tote bags; generally brought a positive enthusiastic and dedicated energy to the festival team.

Culainn, who got us in to the online magazine Design Week; got our name out there so that many more people attended; saw the potential of the festival and pushed it to be bigger and better.

Sophia, who designed and made the hub space, including making cork and blackboard screens from scratch, with beautiful aesthetic detail.

Claire, who painstakingly designed the map programme and other graphics around the festival.

Phoebe and Jim, who are making a promo video for the festival.

None of these people can afford to work pro bono: we attracted their brilliant skills, and also made a difference to their lives in return. They all went above and beyond.

You gave us 30k, advice on finance matters and more, and a special vote of confidence.

Events

parties

2 11

workshops

6

talks

panels

4 4

ambassador take overs

7

mixed format

Exclusive Hosts & Sponsors PartyThe Art of Service BrandingBranding Your Work as Service DesignFestival Opening NightBetter Service Design Through Better StorytellingService Design FuturesUX & Service DesignEthics & The Future of The InternetDo Service Designers Need a Design Background?What is Service Design?Transitioning from Academia to IndustryFuture Services in a Technology Enabled Healthcare SystemService Design In PracticeResearch on the move League of Pragmatic OptimistsInside Design Prototyping WorkshopService Innovation at The BIO Agency#SDN_UKChat Next Practice Workshops: Film Ethnography, Speculative Design, & Data Science Beyond the Blueprint: The Achilles Heel of Service DesignBehaviour Change + Service DesignMaking Service Design Relevant#Nopostits with Policy Lab & FjordThe Value of Systemic Thinking to DesignersDeveloping Metrics for Service DesignService Design #MuseumBringing Design Thinking into OrganisationsCreative Courage and Confidence

Festival teamWolff OlinsJess Leitch

Festival teamCognizant Digital Works™

LCCUXPA

Lior SmithLior Smith

Tom Wynne-MorganAnja Sisarica

PDR

SnookSTBYLOPO

UsCreatesBIO

SDNPolicy Lab

Daniel Letts

Service LabNiharika HariharanPolicy Lab & Fjord

Mat Hunter

Crystal CampellHolly Lin

Lior Smith

#upfront

plus...

Here’s 5 slides of photos to remind you of the feel of the festival...

What did you learn? Lots of people said they learnt techniques; others commented on collaboration or co-design; learning about examples of service design in practice was also valued.

Results

“Lots of insights into process details I am also

struggling with.”

*Based on feedback form filled out at the end of events. 224 respondents.

“THE BEST PANEL EVENT I HAVE EVER

ATTENDED”

“Very inspiring talk! Thanks to all who make this festival happen.

Can’t be more appreciative. I had a wonderful week!”

“How to prototype a service for a user. Thinking of the user before tackling the

problem.” “That there is hope!”

“Insight into SD based on hands on experience”

“I finally saw the real connection between SD

and business”

Why did you come?People came because they wanted to learn about service design, to network, to pick up new ideas, and to find out about other organisations’ perspectives. Some people were learning about service design for the first time.

“We’d be interesting in playing a bigger role next

year and look forward to working with you on

that.”

“I’m so glad to be a part of service design festival. Through the

workshop, useful insight has been grabbed which will benefit my

future research.”

Initial feedback from hosts

average rating out

of 10*

8.6 1/3

rated us10/10*

Critical value

Several events were centred around critiquing service design and making it better together.

At the end of panel sessions, we finished up by creating visuals to capture the key points, in order to solidify learning.

We are going to try to measure critical value through asking for feedback from guests and hosts in a few months’ time, to find out if they have embedded any of their new knowledge and skills.

Recognition

Many people were coming to the festival to learn about service design for the first time. We made it very easy for people to come and learn about service design. Now, more people will understand what it is that we do.

Ambassadors handed out almost 4000 maps around London Design Festival hubs and elsewhere in London - increasing awareness of service design amongst the wider design community and beyond.

Employment

We had a physical jobs board running over the course of the festival. 60 people took part and many people took photos of the jobs board.

30% of attendees were looking for work.

We are going to follow up with guests to find out if they have been employed through connections made at the festival in a few months.

Value created

The festival aims to increase the recognition of service design, the employment of service designers, and the critical value of the service design practice.

jobs board

key points captured

GuestsAll the guests got to come and learn about service design for free. They could come to as many events as they wanted to. They came away with valuable new insight into service design.

We made ample opportunities for guests to truly have their voices heard. The curation of events was focused on two-way communication. Because the events were free to attend, the tone of the festival was warm, community focused, and open rather than elitist. Everyone wanted to be there - we don’t think anyone had been told they had to go by their boss. As a result, the discussions were rich because people felt able to speak their mind, and diverse, because service design sceptics as well as enthusiasts attended.

HostsEvent hosts participated in the festival for free. This meant that the hosts were not just a select few organisations who could afford to take part. PhD students and experimental types got to try out new ideas and use the results from their events to inform their work.

VolunteersMany volunteers were given opportunities to prove their skills through working for us, as well as having the chance to experiment and learn through Ambassador Take Overs - dedicated time slots in our hub where Ambassadors were allowed to try out workshop ideas of their own.

Festival teamMany members of the festival team were learning new skills on the fly. We all have valuable new experience now.

Opportunities created

As the festival instigator and programme curator, the thing I am most proud of is creating opportunities for other people.

Social media impact

#servicedesignldf@SD_LDFwww.sd-ldf.com

Matt Hunter - ex CDO from the Design Council and Partner at IDEO

500+

mentions by other peoplethose people were

mainly over 25, which implies

they are tied into working networks

>10k

people engaged

online

• 17% of guests found out about us through social media*

• Contact and partnership made with a service design lab, run by ex Apple Designer Michael Darius.

• Mentioned in Design week (we got in touch with them).

• Mentioned in Plan’s discerning guide to LDF (they found us - mentioned 3rd after the London Biennale and the V&A).

• Joined 8 service design groups on Facebook comprising of over 20,000 service designers to promote the festival to.

twitter followers

nearly doubled from 2 months

previously

648 7000

times our twitter page

had been viewed in the

last month

*Based on 224 respondents

Lior SmithProgramme Curator & Festival Instigator

Katie BaggsCaptain of the Ambassador Army & Sponsorship Superstar

Culainn Boland-ShanahanComms Commander

Claire WanPrinted Events & Map Designer

Emily ChengWeb Design & Branding

Sophia SimenskyHub Space Curator

Phoebe Fleming & Jim Smith2016 Videographers Extraordinaire

Sean Dong2015 Film Maker

2016 Service Design Fringe Festival credits