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Salon Management Tips Top 4 Common Mistakes All Salon Owners Make

(And the Solutions for Fixing Them!)

From the most veteran, to the newest salon owners — we all make mistakes sometimes. We’re only human. However, one of the most important aspects of being a successful business owner is being able to identify and learn from our mistakes!

Read on for the Top 4 Common Mistakes All Salon Owners Make (And How to Fix Them!!)

NOBODY’S PERFECT

Time and time again too many salon owners think “offer discounts” when they’re in a rut, but never fully draw out - what’s my goal?

Yes, 100%, offering specials are a great way to heat things up when you’ve hit a bit of a cold spell at your salon.

However……

1. OFFERING DISCOUNTS WITHOUT A STRATEGY

Local salons always need to fully define that ‘something’ they hope to get in return!

1. OFFERING DISCOUNTS WITHOUT A STRATEGY

Your solution…

When offering discounts at your salon here’s what you do:

1. OFFERING DISCOUNTS WITHOUT A STRATEGY

Figure out your ‘something’. Do you want your discount to...

○ Bring in more new customers

○ Generate more repeat business

○ Sell more retail products ○ Create buzz and talk about

your business

1● Run reports to see which services are the

most profitable● Regularly review your client flow to

determine your optimal off-peak discount strategy

● Set and manage pricing from a single system to stay organized

● Market and distribute last minute appointments on your website and discount deal sites

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When offering discounts at your salon here’s what you do: When it comes to getting customers through your doors communication is everything.

Think about it: you’ve built all the relationships with your current ‘regular’ clients by communicating with them. You get to know them. What they like. What they don’t. You establish yourself and your salon as someone they trust. A place they always feel comfortable.

However...

2. NOT ENOUGH COMMUNICATING WITH CLIENTS

The conversations and warm feelings shouldn’t come to an abrupt halt just because your clients have left the chair.

There are plenty of simple ways your salon can continue the conversation even after your clients have left the shop.

2. NOT ENOUGH COMMUNICATING WITH CLIENTS

Your solution…

Start making regular updates to your websiteStart sending out email on a regular basisMake posts and interact with clients on popular social media sites

Don’t think you have the time for that? Consider looking into automated communication tools. They actually do all the communicating for you. You can send clients automated emails based on their history or their current activity

Appointment remindersThank you messagesSurveysPromotional emails

2. NOT ENOUGH COMMUNICATING WITH CLIENTS

Your stylists have a lot going on as it is. They’ve got one client who’s under the hair dryer, another in the chair for a cut and coloring, and another waiting to be checked out.

You’ve got merchandise to sell, but you shouldn’t solely rely on those sales to come from your stylists or receptionist.

There is a much better way...

3. FORCING STAFF TO DO ALL THE PRODUCT SELLING

3. FORCING STAFF TO DO ALL THE PRODUCT SELLING

Your solution… USE YOUR WEBSITE!

Sell products on your salon’s website (eCommerce)

Professionally designed websites are affordable and can be launched in a few days

eCommerce can integrate with your credit card processing system

Salons can track inventory levels through their online store

Clients can view their purchase history and make instant purchases on your eCommerce site

Customized gift certificates can be easily added to create a new revenue stream

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4. STUCK ON PEN AND PAPER

Even with all the new, innovative technology out there, many salons still rely on traditional booking methods like taking bookings by phone and recording with pen and paper.

That’s keeping things pretty old school… really old school

4. STUCK ON PEN AND PAPER

When your phone is ringing off the hook it can be a pretty bittersweet feeling, right? On one hand, you’ve got a ton of customers calling to place an appointment. More appointments means more money. Win!

On the other hand, if you’re keeping your appointments book with pen and paper, the more the phone rings, the more frequently you need to answer the call, and then manually fill in that customer’s time of appointment. You need to manually take into account: who will be servicing them, any special requests, etc.

Though one call may only take you 5 minutes, multiply that by ten and you’ve spent almost an hour of your day just filling in appointments. You didn’t open your business to be a receptionist, and you certainly don’t have a spare hour to waste on something like that.

4. STUCK ON PEN AND PAPER

Your solution… THINK ONLINE BOOKING!!

Clients can book when’s convenient for them

○ 24/7 booking availability. Clients can book 3 in the morning or 3 in the afternoon — whenever's convenient for them

You don’t need to break away from in-store clients to answer the phone

○ Focus on what matters, your customers!

Access and edit your schedule or staff schedules from any device — desktop, phone, tablet, etc.

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4. STUCK ON PEN AND PAPER

With online booking clients can book appointments with you straight off all their favorite sites...

Facebook

Google My Business

Yelp

Your Website

THANK YOU

Hope you learned a ton today and ready to hit the ground running fixing/improving the daily operations at your salon!

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THANK YOU

Learn more about how Booker Software can help you with managing your day-to-day tasks, all while working to take your salon to the next level!

Be Free. Enjoy Your Work.