January Recap STARTUP GRIND LANSING

2015

MEDIA We are thrilled our first event was well received. Startup Grind is about educating and connecting entrepreneurs. These media assets help achieve those goals. Recorded speaker interview (1 hour) Photo Album (46 photos) Behind the scenes video (<2 minutes) WKAR Current State Segment (13 minute audio)

AUDIENCE It was awesome to have a diverse crowd at our inaugural meeting consisting of both growth companies and mature companies! GROWTH COMPANIES Our attendees were largely from companies with 1-5 employees from the Lansing area. We promote directly and indirectly to this demographic as well as to the Lansing business community at large. MATURE COMPANIES Additionally, many larger companies were represented like Dominos, JNL, State of Michigan, MSUFCU, MSU, TechSmith, etc.

Lansing 51%

East Lansing

12%

Howell 5%

Okemos 5%

Holt 5%

Other 22%

Location

50 Attendees (80 RSVP) Marketing

and Advertising

13% Computer Software

11%

Information Technology

and Services

8%

Financial Services

7%

Other 61%

Industry

1-5 employees

55% 6-25

employees 20%

26-50 employees

2%

51-100 employees

3% 100+ employees

20%

Company Size

Male 66%

Female 34%

Gender

AUDIENCE It was awesome to have a diverse crowd at our inaugural meeting consisting of both growth companies and mature companies! GROWTH COMPANIES Our attendees were largely from companies with 1-5 employees from the Lansing area. We promote directly and indirectly to this demographic as well as to the Lansing business community at large. MATURE COMPANIES Additionally, many larger companies were represented like Dominos, JNL, State of Michigan, MSUFCU, MSU, TechSmith, etc.

Attendee Feedback I had a really great time! Thank you for being a wonderful host. I really like the when you gave the opportunity for those to introduce themselves around the room and gain a better idea of who all was in the room. That was unique and I really enjoyed that. I look forward to seeing the speaker next month. Good event! Fast paced and on schedule start to finish. I liked the 60 second “pitch” by attendees at the end. I really enjoyed the event and you did an excellent job as moderator. The interview was really cool and I admire your Q&A style. It was nice to hear a fellow entrepreneur's successes and struggles, and you did an awesome job paraphrasing and reiterating important points. Sometimes, being self-employed is isolating. To hear we are not alone in our experiences as a start-up and knowing what others did to make it through is inspiring. I can't wait for the next event. I really enjoyed the opportunity to mix and mingle afterward and appreciated having people stand up and introduce themselves and talk about how they can help fellow entrepreneurs. That was a great accent to the evening and allowed for some great conversations subsequently. Maybe sandwiching the intros between ice-breaking and the interview would facilitate more engagement with the speaker. If the guest knows the crowd skews more creative or more technical, they can touch on points more relevant to the audience and generate more questions/comments.

What is Startup Grind? An event series increasing entrepreneurial success

Monthly Events Bringing together innovators

and tech leaders to inspire them

OFFICIAL GLOBAL PARTNER

Derek Andersen Founder & CEO

(Formerly of Electronic Arts, OutGawk Media, Vaporware Labs)

EVENT FORMAT

TYPICAL AGENDA 6:00 PM - COMMUNITY & FOOD 7:00 PM - FIRESIDE CHAT 8:00 PM - NETWORKING

FIRESIDE CHATS

Informal discussions with local business, tech and thought leaders on lessons learned during their road to building a great company.

Past speakers have included these leading innovators:

FOR MORE INFORMATION

Please Contact

David Smith Director

david@startupgrind.com (517) 944-1872

startupgrind.com/lansing