Upload
stuart-gardner
View
66
Download
0
Tags:
Embed Size (px)
Citation preview
Brittany, Christina, Stuart, & Trang
THE 3RD SPACE
The 3rd Space
Vision: To reinvigorate members one cup at a time.
Mission: The place where ideas flow and memories are made, over craft coffee and fine wine.
Slogan: The Place Between Destinations
Opportunity: Start up on a college campus. Objectives
Create a Comfortable Atmosphere Promote Local Business
---The Place Between Destinations---
The 3rd SpaceBusiness ModelCoffee & Wine EmporiumExpanding College CampusIncorporating local business
Future Model Showcase International Products
---The Place Between Destinations---
The 3rd SpaceProducts:
CoffeeCompetitively PricedLocally producedInternational Showcase
WineFinger Lakes WinesMonthly Showcase
We will have an agreement with Keuka College saying we are to be the only established coffee shop on campus.
---The Place Between Destinations---
The 3rd SpaceTimeline:Keuka College 10 Year PlanNeed for college oriented business
General Partnership - Equal Shares
---The Place Between Destinations---
The 3rd SpaceMarkets Plan:Target Market - College Students, Local Community, & Summer Tourist
Currently the 1000 students on campusExpected growth over 10 years - 100%
College Students have high demand for coffeeFinger Lakes Wine Industry
---The Place Between Destinations---
The 3rd SpaceAdvertising Process:FacebookFuture: WebsiteFuture: App
Advertising within local areas
---The Place Between Destinations---
The 3rd Space
Sunday Monday Tuesday Wednesday
Thursday
Friday Saturday
1pm – 10pm
8am – 1pm
8am – 1pm
8am – 1pm 8am – 1pm
8am – 1pm
8am – 11pm
3pm – 11pm
3pm – 11pm
3pm – 11pm
3pm – 11pm
3pm – 11pm
5pm – 11pm
---The Place Between Destinations---
Weekly Schedule
The 3rd SpaceIndustry: Service RestaurantKey Competitors: (all located in Penn Yan, NY)Dunkin DonutsMcDonaldsKeuka Lake Coffee Roasters/JAVA-GOURMETFlour Shop Cafe & Bakery
Location is convenient, students do not have to drive to into Penn Yan
---The Place Between Destinations---
The 3rd SpacePeople: Partners each start off managing
Christina Christensen – 22.5% Stuart Gardner – 22.5% Brittany Gleason – 22.5% Trang Le - 22.5%
Limited Investor – 10%
Employees: Recruit, select and train college students experience and high levels of leadership
Community: Local connections with coffee roaster to provide product
Support: Keuka business faculty providing consulting
---The Place Between Destinations---
The 3rd SpaceFinancials:
Start-up CostsProjected Sales Mix3 Year Revenue Projections3 Year Profit/Loss Forecast3 Year Cash Flows Projections
---The Place Between Destinations---
The 3rd Space
---The Place Between Destinations---
Summary Statement
Sources of Capital Owners' and other investments $80,000 Bank loans $360,000Total Source of Funds $440,000
Startup Expenses Loan Down Payment - 10% of Loan $40,000 Capital equipment $20,000 Location/administration expenses $3,250 Opening inventory $1,250 Advertising/Promotional Expenses $3,700 Reserve for Contingency $10,000 Working capital $21,800Total Startup Expenses $100,000
The 3rd Space
---The Place Between Destinations---
Coffee (34% of total unit sales) Smoothies (12% of total unit sales) Per Unit Selling Price 1.85 Per Unit Selling Price 3.25 Per Unit Cost 0.52 Per Unit Cost 0.87 Per Unit Gross Margin $'s 1.33 Per Unit Gross Margin $'s 2.38 Per Unit Gross Margin % 0.72 Per Unit Gross Margin % 0.73Specialty Coffee (24% of total unit sales) Wine (07.5% of total unit sales) Per Unit Selling Price 3.25 Per Unit Selling Price 4.75 Per Unit Cost 0.82 Per Unit Cost 2.10 Per Unit Gross Margin $'s 2.43 Per Unit Gross Margin $'s 2.65 Per Unit Gross Margin % 0.75 Per Unit Gross Margin % 0.56Coffee Office Pack (1% of total unit sales) Baked Goods (21.5% of total unit sales) Per Unit Selling Price 12.00 Per Unit Selling Price 2.49 Per Unit Cost 2.78 Per Unit Cost 0.80 Per Unit Gross Margin $'s 9.22 Per Unit Gross Margin $'s 1.69 Per Unit Gross Margin % 0.77 Per Unit Gross Margin % 0.68
Unit Base Average Per Unit Unit Selling Price 2.811 Average Unit Unit Cost 0.835 Average Unit Gross Margin $'s 1.975 Average Unit Gross Margin % 0.703
Projected Sales Mix
The 3rd Space
---The Place Between Destinations---
3-Year Revenue Projections
The 3rd SpaceAchievements
Building plan
Down the line Plans to expand to different locations Develop a product brand
---The Place Between Destinations---
The 3rd SpaceSuccess Factors:
Key to future success is a growing campus with the ability of the cafe to meet the changing needs of each incoming class
---The Place Between Destinations---