THE POWER OF PUBLISHING FOR ENTREPRENEURS

AND HOW TO FIND A BESTSELLING BOOK IDEA

The 2 major problems facing entrepreneurs

The principle of decommoditisation

Balancing supply and demand

Books can be very powerful

Why do entrepreneurs write books?

• Become an instant expert

• Generate leads

• Raise your rates

• Smooth your sales process

• Do the work you love

• Connect with strategic partners

• Land speaking opportunities

• Get recognised by the media

• Make a difference

Founder of Grammar Factory

Worked with 100+ entrepreneurs

(In Australia, the US, the UK and Singapore)

Author of Book Blueprint

Katherine Maslen, Naturopath

Miriam Sandkulher, Buyer Advocate

Jane Jackson, Career Coach

So my publishing journey must have been a piece of cake, right?

So my publishing journey must have been a piece of cake, right?

Writing, publishing and leveraging a book is one of the fastest ways to

become a recognised leader in your industry.

• ‘I’ll do it when I have more experience…’

• ‘What will they think of me?’

• ‘It’s been done before.’

• ‘I don’t know enough.’

• ‘Who am I to write a book?’

What holds people back?

It’s possible…

Idea

Structure

Content

Language

Cover design

Internal layoutPrinting

eBook

Distribution

Marketing

Fame and fortune!

You just need a process

Your idea

The passion test

Will you still want to talk about this in three years?

The reader test

• Name, age and gender

• Marital status and children

• Where they live

• Their occupation/business and their income

• What they do in their free time

• What they value/believe

• What they read, watch and listen to (books, magazines, online, TV, radio)

1. Who are your target readers?

• What do they fear?

• What frustrates them?

• What causes them the most stress?

• Then, think about their greatest desires:

• What do they want?

• What are they really trying to get done?

2. What are their greatest problems and desires?

At the moment everything is just theory – you need to test it. What do they really want?

The knowledge test

A book with no knowledge behind it is like a bad massage…

• Helps generate ideas

• Helps organise ideas

• Gives you a better overview of the subject

• Makes connections between topics clearer

• Encourages creativity

• Improves writing skills

Mind mapping

All done, right?

The general idea is not enough – you need to commit to a book type.

The how-to book

The thought leadership book

The list book

The interview book

The memoir

Self-esteem for

women

How to improve your self esteem

Why self-esteem is important for women

today

365 tips to boost your self-esteem

My journey to self-love

Interviews about how

women learnt to love themselves

Financial planning for Gen Y

How to take charge of

your finances

Why now's the time to get ahead financially

50 tips to save for

your first home

How I got out of debt and made

my first million

Insights on wealth from Australia's wealthiest

people

How do you choose?

Brain dead?

• Writing, publishing and leveraging a book is one of the fastest ways to become a recognised leader in your industry.

• Your idea is the foundation of everything – get that right, and everything else will be so much easier.

• Your idea needs to pass the passion, reader and knowledge tests.

• Once you have a clear idea you’d like to write about, match it with a book type to create direction.

Let’s recap…

Ready to write your awesome book?

grammarfactory.com