The ULTIMATE List of Powerful FREE Small Business Marketing and Management Tools

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  • Free Small Business Marketing and

    Management Tools




  • If you are smart, your small business toolbox is pretty full...

    ... but there are still powerful free small business tools to try | | (866) 700-9330




    Save it! You can reference this

    PDF later on your computer,

    tablet, or smartphone.

    Check out each tool & easily research them

    online using links on the tool pages. Try them

    out and decide which tools will work for you.

    Work Through at Your Own Pace

    Download This PDF Click on the textor image of any tool to go to their home




    CTA Marketing

    Email Marketing

    Landing Pages

    Online Surveys & Forms

    Website Heatmaps & Recording


    Website Security

    CRM & Project Management

    Money Matters



    Help Desks

    Scheduling Your Team

    Social Media

    Finding Influencers

    Stock Photos

    Animated Videos

    Cloud Storage

    List of 40+ Most Popular Free Tools


















    page page


    If you want to get somewhere you have to know where you want to go and how to get there. Then never, never, never give up.

    -Norman Vincent Peale

  • CTA marketing

    CliClapgenerates traffic and leads by adding your calls to action to any content you share, even on third-

    party sites. Customize your CTA with brand name and colors to link to your content and landing pages. Use the

    browser extension to curate content and add multiple social media profiles to schedule posts on LinkedIn,

    Facebook and Twitter. Analytics give you a snapshot of which CTAs drive the most engagement, which social

    profiles and pages are most efficient, and how much traffic each post generates. CliClap is still in Beta as of May

    2017, so you get free access to all its features as they make improvements.


  • CTA marketing

    Drive traffic back to your site with every link you

    share by adding your message to any piece of

    content with

    With the free plan you can use all types of messages,

    and pick colors and positions for up to 1,000

    impressions per month with unlimited link shortening

    for one brand. Its free forever, and you dont even

    have to sign up for an account to create as many links

    as you like. Analytics let you see how many people are

    viewing your links and clicking on your messages.

    Display free ads with a call to action button on

    any website you share by using the GetSpread IT

    short link. Find the link to any website you'd like to

    share with your audience. For example, it might be a

    new article on authority website, blog post, or

    anything else. You don't have to be associated with

    that website at all. Choose how you want to convert

    visitors from that website using templates like a pop-

    up, top or bottom bar, or cloud in the corner and

    customize it. Create your headline and CTA linked to

    your landing page. Now you can share your Spread

    Link on every channel you want - social media, mail,

    CPC. Its your choice. The free forever plan includes

    up to 1000 views per month, unlimited number of links

    and email support.


  • email marketing

    Mailerlite is easy-to-use email marketing for the newbie.

    All plans include automation, landing pages, unlimited emails and 24/7 customer support. A drag-and-drop

    editor and photo editor helps create high impact campaigns. You also get A/B testing, autoresponder, and

    embedded forms features. Probably the neatest feature is an iPad sign-up app that lets you collect email

    addresses and opt-ins in person. If you outgrow the free version, Mailerlite has one of the cheapest paid plans

    starting at under $10 a month if you pay annually.


  • email marketing

    SendPulse is an integrated messaging platform that

    supports email marketing, SMS and web push

    notifications. If you have less than 2,500 subscribers, you

    can send up to 15,000 emails per month for free with full

    access to advanced features like personalization,

    analytics, autoresponders, and a template designer.

    Additional features include email creator, scheduler,

    email series, subscription forms, analytics, and the ability

    to resend unopened emails. Web push notifications are

    free, and SMTP services are free for the first 12,000


    ReachMail - The free plan gives you up to 5,000

    subscribers and 15,000 emails per month with no

    contracts, free training, and unlimited support.

    SendinBlue SendinBlue empowers businesses to

    build and grow relationships through marketing

    campaigns, transactional messaging and marketing

    automation. The free plan includes 9,000 emails a month

    to unlimited subscribers. Add automated text messaging

    to utilize two marketing channels to reach customers.

    Email Marketing

    Social Media Sharing

    Custom Templates

    Auto Responders

    Unlimited Support

    Survey Builder

    List Segmentation

    Message Testing


  • landing pages

    Ontrapages lets you build up to 10 unique pages with a limit of 2,500 views for free.

    Choose from a gallery of custom templates to stack and arrange blocks of content, so your pages are mobile

    responsive no matter what. Brand your landing pages using a library of colors, fonts, and backgrounds. Capture

    leads with built-in pop-up forms and integrate with your preferred email service provider. You can also split test

    your pages and measure performance with automatic tracking with built-in analytics while taking advantage of

    secure web hosting and SEO tools.


  • online surveys & forms

    Responsterallows you to design a survey

    in the drag and drop builder using custom

    themes to gather real-time data with


    You can put anywhere from the web to

    mobile devices to onsite tablet kiosks.

    Actionable insights allow you to sort through

    data with filters and reporting tools. Free

    accounts include unlimited surveys and

    responses, 10 question types, analytics, and

    social sharing, links, and embedding.

    SurveyPlanet free plan includes unlimited surveys, unlimited questions, unlimited

    responses, over 90 pre-written surveys, opening and closing messaging, social

    sharing, survey embedding, in-app reporting, and one-click survey duplication.


  • online surveys & forms

    KwikSurveys free plans include customizable, unlimited surveys,

    unlimited questions, full results exporting, report builder, and YouTube

    video polls. Embed or share surveys and polls while getting country

    and referral analytics.

    Typeform helps you create attractive interactive online forms, quizzes, and

    surveys. Collect information, take online registrations, request payment and more.

    The free plan includes 100 responses a month, 10 answer fields of basic question

    types, reporting, self-notification emails, answer piping and embedding.

    eSurv eSurv is a fullyfeatured and 100% free survey software. You get unlimited

    surveys, unlimited number of questions, unlimited number of responses, no

    time limits, data export to CVS, PDF or XLS, QR codes, bulk email distribution,

    24 email support and external API for integrating with other platforms. Use

    the template editor to add logos, colors, photos, and videos to surveys.


  • website heatmaps & recording

    Hotjar helps you understand what your website

    users want and how they interact with your site.

    User recordings and heatmaps that show a visual

    representation of their clicks, taps and scrolling

    behavior. Conversion funnels help you find the

    biggest opportunities for improvement by

    identifying on which page and at which step most

    visitors leave your site. Polls and surveys allow you

    to get feedback from your website users before

    they abandon your site. The free plan includes up

    to 2,000 page views per day, 300 recordings, and 3

    heatmaps, funnels, forms, polls, and surveys for

    unlimited users with data storage for 3 months.

    Get a look at your website through your customers eyes as SmartLook records everything visitors do on

    your website, even on mobile devices. The easy 2-minute set up works on any website and integrates with major

    CMS and eCommerce platforms. You get both recordings and heatmaps with the ability to have multiple websites

    on one account. The free forever plan includes an unlimited number of websites, unlimited number of users,

    tagging recording, 20,000 visitors per month and 100,000 pageviews with always-on recording.


  • analytics

    Piwik is a customizable open-source

    analytics platform that gives you

    100% data ownership, user privacy

    protection, user-centric insights.

    You just download the zip file and

    upload it to your server. Check their

    long list of 90+ integrations to see if

    your CRM, CMS, or Ecommerce Store

    plays nice with Piwik. (Note: Does not

    currently integrate with Shopify,

    BigCommerce, Volusion, or BigCartel)

    Some of the standard statistics reports: top keywords and search engines, websites, top page URLs,

    page titles, user countries, providers, operating system, browser market share, screen resolution, desktop VS

    mobile, engagement (time on site, pages per visit, repeated visits), top campaigns, custom variables, top

    entry/exit pages, downloaded files, and many more, classified into four main analytics report categories

    Visitors, Actions, Referrers, Goals/Ecommerce (30+ reports).


  • website security

    Know whos attacking your website,

    at all times with Cloudbric Free

    Website Security. A leader in

    Security-as-a-Service, their preemptive

    detection system not only blocks all the

    known attacks but also new types of

    attacks immediately. Developed with

    intuitiveness and usability in mind.

    Maps and charts help even the least

    tech-savvy customers to understand

    data easily. Anyone with a website and

    domain regardless of website

    platforms can use it.

    It takes less than 3 minutes to activate Cloudbric on your website, do a simple DNS change is all you need.

    Click the monitor image to experience our dashboard. Start for FREE and pay only when your monthly traffic

    exceeds 4GB, then its $29 per month for extra bandwidth.14

  • CRM & project management

    Bitrix 24 is a free collaboration suite with

    35+ tools for full team social collaboration,

    communication and small business

    management. An internal social network lets

    you collaborate easier, faster and more

    efficiently. Get instant feedback, share ideas,

    create workgroups and engage your

    employees. For task and project management

    Bitrix24 helps delegate and coordinate, making

    sure the job is done properly and on time. You

    also get CRM and sales team management,

    group chat and video, document management,

    5GB of cloud storage, calendars, and human

    resources management. You can even make

    and record phone calls with one click and use it

    on your mobile devices.


  • money matters

    Due is free billing and accounting software where you can manage all of your invoices in one location

    and get your money fast.It's like PayPal but they boast Credit card processing for your online business with

    the lowest rates guaranteed. As of May 2017, rates started at 2.8% for all card types, and if you find a lower

    rate, they say they will beat it. No hidden fees, no monthly fees, no per transaction cost and simple integration

    make getting online payments and sending money easy to do.

    BONUS: Even if youre not ready to switch to switch over accounts, take a look at the in-depth Expert Guides at the bottom of the

    Due homepage for insight and tips on different businesses such as Freelancer, Designer, Developer, Photographer, and



  • help deskHiver turns your Gmail into a helpdesk. This email

    collaboration tool is designed to help you work more

    efficiently using shared accounts. You can track tasks,

    access shared mailboxes, write notes, assign emails

    to team members and mark them completed when

    done. A free Hiver account includes one shared

    mailbox, three shared labels, 50 shared emails per

    day, 50 email notes per user per month, email

    tracking, send laters and reminders for 25 users per

    month, plus 10 email templates.

    Freshdesk delivers customer support that allows

    your teams to work together to solve customer

    issues. The free account has an unlimited amount of

    customer service agents for your email channel,

    standard phone channel, and basic social channel.

    Features include ticketing with internal

    communication, a shared team inbox for collaboration,

    service level agreements to set customer expectations,

    mobile apps, canned responses, suggested solutions,

    bulk actions, and scenario automations.


  • scheduling your team

    When I Work helps you expertly manage scheduling your employees. This free software includes an

    online scheduler, mobile apps, team messaging, and customer support to make scheduling,

    communication, and

    collaboration easier. Mobile

    scheduling lets your employees

    use their smartphones to clock in

    and lets you change and fill in

    shifts in seconds. Time clocks

    sync with the work schedule so

    you can even export payroll to

    platforms like QuickBooks and

    ADP. Get a lot of amazing

    features for up to 75 employees

    with the When I Work free plan.


  • social media

    Socioboard is a social media management

    platform for businesses and brands. Features

    include a comprehensive dashboard, an inbox for

    multiple social profiles, social media updates,

    scheduler, social media based CRM, reporting,

    training, and support. You can connect Instagram,

    Facebook, Twitter, YouTube and LinkedIn. The free

    version offers scheduling features, CRM and reporting

    tools for up to 5 profiles, one profile per network.

    Mavsocial is a social media manager that lets you

    schedule posts for profiles on multiple networks

    and stores your images for reuse. The free plan

    includes one user for both Facebook...