Shoestring, hugging and coffeeBudget, techniques and incentives

ScotlandEdinburgh2007

BarcelonaSpain

2017

And You?Product Owners, Designers,Developers, Researchers...

Why do user research?

http://bit.ly/2okG8bk

Riskiest Assumption Test

“A desk is a dangerous place from which to view the

world”

GorillaGuerilla

Guerrilla testing is a quick, low-cost way of capturing user feedback “in the wild”

Campaign to CoffeeIn less than 7 days

http://bit.ly/2nCM42s

Technical

Environment

Open the doors

NetPromoterScore

RandomBelievable

Numbers, names, tasks

Test your test!

Make them comfortable

Always ask questions.

Open

Do you see yourself using this feature?

How would this fit into your current workflow?

What people say… What people do...vs

Data

Always question your data, and get to the WHY

Thank you!

Questions?

Remote

On-site

Public

Hosted

Remote• Moderated video call• Unmoderated recordings• Feedback tools

• In the home• At the office• On the job

• Coffee shops• Meetups• Airports

• Recruit participants• Usability labs• Colleagues

On-site

Public

Hosted

Preparation (before the day)

• Power supplies

• Device Battery

• WiFi connection (offline backup)

• Ambient noise

• Ambient lighting

• Space (notepad, devices etc)

• Seating positions

• Consent (venue & user)

• Isolated prototype