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HURDLE BUSTERS
HOW TO: Use Social Media to Validate an Idea
Chelsea Dygert#ConsultMent#YesPhx
Let’s Create ContextName
What business are you working on? Considering?
What’s your experience w/ Social Media?
How did you hear about Eureka / My talk?
“A tribe is a group of people connected to one another,
connected to a leader, and connected to an idea.
A group needs only two things to be a tribe: a shared interest and a way to communicate.”
― Seth Godin, Tribes: We Need You to Lead Us
Business is about your TRIBE
#Con
suul
tMen
t
Online Media Rules
#Yes
Phx
● Every social site has a culture - understand, engage, innovate
● Everything has balance. Test, test, test.
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-promotional ○ Rewrite 3x
● Make sure profile / content, and contest matches business. if you wouldn’t do it offline, don’t do it online
● Strategize, plan & be consistent
● Get ranked on web searches BEFORE your competition
● Create perceived barrier to entry● Build early awareness and interest● Build an audience before sales, crowdfunding,
or venture capital● Position yourself as the expert● Create media buzz & contacts Sources: iMedia
● Gather Data● Determine your best MVP ● Create loyalty by testing it w/ the interested● Refine your story● Perfect your marketing pitches● Develop loyal purchasers
Why Go Social?
#Yes
Phx
The Platforms
This is what Reddit was made for:
● Participate (you must do more engaging that leading here)
● Find groups talking about your problem / industry.● Read, understand, upvote, make suggestions,
throw out ideas, THEN pose your questions● Over time, help lead people off reddit to gather
your own community!
● Home → interests → groups● or search an interest → click groups● Join some groups NON-business related
○ University groups, association groups, non-profit / church● Join industry groups● JOIN the conversation for a few weeks
○ Find the common users & common norms● Go into settings of each group
○ subscribe to email digest to keep up to date
GROUPS
● Instagram is a Visual Community● Peek people’s interest
○ Sneak Peeks & behind the scenes■ FOLLOW THE JOURNEY… ppl love to connect w/ people
● Find what’s common & capture them● Find the holes in the market, and develop to fill them● Use private messaging to
○ Offer early adopters test-products○ Take surveys
Coffee company @handground● Liked some of my photos due to hashtags● I went to check their page out & followed them● Messaged me informing me they were a startup and
looking for feedback & any personal experiences● Offered me early-releases by visiting their website &
entering my address in return for my survey answers
● Create a business page○ limited reach - but gathers your community
● Create groups○ Everyone joined in the group gets notified
● Engage your personal circle● Can test content, images, ideas● Create “offers”● Advertise to drive FB / Web traffic
Biggest mistake: 1) Not sharing yours wins AND your losses. 2) Not letting ppl connect - CONTACT INFO
People are expecting you to sell to them. Find out what they’ll buy.
And read about what they saySource
● Share USEFUL content & create context for conversation○ ASK for help
● Make it about the people, not the product○ Steve Jobs Never talked about how fast the processor was without first
mentioning how much quicker you’ll be able to get things done● Get opinion-leaders on board, early● Be revolutionary. In something (hdf instagram)● Turn actual launch into an event● Create suspense, take pre-orders, create perceived demand, ● engage brand-advocates (early adopters / innovators)
Be on PurposeA/B testing
Strategy
Execute
Nitty-Gritties When you’re ready
● google hangouts● surveymonkey● fiverr.com● Buffer - Social Media Tests to try The
Keep-in-minds
● There’s a difference between “critics” and “customers.” -HDF Magazine Founder Matt Gottesman
● Sometimes the consumer doesn’t know what they want--Steve Jobs
● Look for feedback, patterns, trends, not answers
● FOLLOW THE DATA
TO DO A) Join Meetup.com - Eureka LoftB) Come in 2 weeks
March 18: 10 avenues of fundingApril: Paperless office / Google Drive
April: Hands on - Gmail, Google Docs, Google Hangouts, etcMay: Business Journal
C) Write down (or email me) any content ideasD) Connect :)
What do you want to hear about? Write down or email me: Defining your business, Hashtags, Twitter, Pinterest, Raising Capital,
Wordpress, Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Connect:Chelsea Dygert
Dygert #ConsultMent
@cimforgiven
at Local coffee shop #
YesPhx
