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@WeAreVoiceBoxer
Multilingual Webinars: The Value of
Reaching Your Audience in Their Language
March 24, 2015
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Agenda
The value of webinars in terms of cost, time and environmental impact
@WeAreVoiceBoxer
Agenda
The value of webinars in terms of cost, time and environmental impact
The value of multilingual communications
@WeAreVoiceBoxer
Agenda
The value of webinars in terms of cost, time and environmental impact
The value of multilingual communications
How technology makes it it easier than ever to combine the two
@WeAreVoiceBoxer
Agenda
The value of webinars in terms of cost, time and environmental impact
The value of multilingual communications
How technology makes it it easier than ever to combine the two
VoiceBoxer’s solution
@WeAreVoiceBoxer
I. The Value of Webinars
@WeAreVoiceBoxer
Who is Using Webinars and Why?
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62%of B2B marketers use webinars as part of
their content marketing strategy
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62%of B2B marketers use webinars as part of
their content marketing strategy
Thought Leadership
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62%of B2B marketers use webinars as part of
their content marketing strategy
Thought Leadership
BrandAwareness
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62%of B2B marketers use webinars as part of
their content marketing strategy
Thought Leadership
BrandAwareness
LeadGeneration
@WeAreVoiceBoxer
Who is Using Webinars and Why?
From B2B Content Marketing: 2014 Benchmarks, Budgets and Trends – North America
62%of B2B marketers use webinars as part of
their content marketing strategy
Thought Leadership
LeadGeneration
Top 5 most effective content marketing tactics
BrandAwareness
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
Present
Findings
Update
Stakeholders
Announce
Organizational
News
Demonstrate
New Tools
Launch
Products
Train StaffFundraise and
Report Results
Use Cases for Webinars: Non-Profit Sector
@WeAreVoiceBoxer
The Value of Webinars
@WeAreVoiceBoxer
Eliminate expense of
travel to on-site
meetings
Save Money
The Value of Webinars
@WeAreVoiceBoxer
Eliminate expense of
travel to on-site
meetings
Save Money Save Time
Eliminate productivity
loss as a result of work
travel
The Value of Webinars
@WeAreVoiceBoxer
Eliminate expense of
travel to on-site
meetings
Save Money Save Time
Eliminate productivity
loss as a result of work
travel
Save the Planet
Reduce carbon
emissions from travel
The Value of Webinars
@WeAreVoiceBoxer
Case study produced by Citrix Online, 2011
Case Study
American Institute of Certified Tax Coaches
@WeAreVoiceBoxer
Cut corporate travel
costs by $100,000
Case study produced by Citrix Online, 2011
Case Study
American Institute of Certified Tax Coaches
Save Money Save Time Save the Planet
@WeAreVoiceBoxer
Cut corporate travel
costs by $100,000
Increased productivity
by reducing time spent
travelling
Case study produced by Citrix Online, 2011
Case Study
American Institute of Certified Tax Coaches
Save Money Save Time Save the Planet
@WeAreVoiceBoxer
Cut corporate travel
costs by $100,000
Increased productivity
by reducing time spent
travelling
Reduced carbon
emissions by 200
tonnes per year
Case study produced by Citrix Online, 2011
Case Study
American Institute of Certified Tax Coaches
Save Money Save Time Save the Planet
@WeAreVoiceBoxer
Calculated using UC Berkeley CoolClimate Carbon Footprint Calculator
Example
A non-profit professional from travels from Geneva to another continent 4 times per year for 3 days of training meetings
@WeAreVoiceBoxer
Flight (economy class): $1,200Productivity (2 days flying time): $800Daily Stipend Allowance: ($250 x 4 nights): $1000
TOTAL ($3,000 per trip x 4 trips annually): $12,000
TOTAL CARBON EMISSIONS = 6.4 tonnes(each roundtrip = 1.6 tonnes of CO2 emissions)*
Calculated using UC Berkeley CoolClimate Carbon Footprint Calculator
Example
A non-profit professional from travels from Geneva to another continent 4 times per year for 3 days of training meetings
@WeAreVoiceBoxer
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across
geographies and time zones
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across
geographies and time zones
• Infuse existing content with new life (such
as case studies, research, guidelines)
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across
geographies and time zones
• Infuse existing content with new life (such
as case studies, research, guidelines)
• Level the playing field by giving even the
smallest organization global access
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
• Deliver information in real time, across
geographies and time zones
• Infuse existing content with new life (such
as case studies, research, guidelines)
• Level the playing field by giving even the
smallest organization global access
• Make a connection with stakeholders or
sales prospects you would not otherwise
reach
From Mike Argon, Co-Founder WebAttract report, Webinar Ready, 2012
Engagement Benefits of Webinars
@WeAreVoiceBoxer
Webinars give you the technology to
reach people across
geographies and time zones
@WeAreVoiceBoxer
Webinars give you the technology to
reach people across
geographies and time zones
But if you are only delivering your
webinar in one language, does that
technological advantage fade away?
@WeAreVoiceBoxer
II. The Value of
Professional Multilingual
Communications
@WeAreVoiceBoxer
A question for you…
@WeAreVoiceBoxer
What is the value of engagement with partners
and employees to your organization’s bottom line?
(regardless of whether your bottom line is profits or social impact or both)
A question for you…
@WeAreVoiceBoxer
Another question…
@WeAreVoiceBoxer
How important is language to achieving
greater engagement?
Another question…
@WeAreVoiceBoxer
Another question…
Here’s some data while you think about it….
How important is language to achieving
greater engagement?
@WeAreVoiceBoxer
Business English proficiency is low
792 4.7
@WeAreVoiceBoxer
% of non-native English
employees say communicating
in English is required or
important for their jobs
92 7 4.7
Business English proficiency is low
@WeAreVoiceBoxer
7% of non-native English
employees say communicating
in English is required or
important for their jobs
92% of them think they can
communicate well at work
4.7
Business English proficiency is low
@WeAreVoiceBoxer
7% of non-native English
employees say communicating
in English is required or
important for their jobs
92% of them think they can
communicate well at work
4.7out of 10 average country score of
business English proficiency
source: www.globalenglish.com
Business English proficiency is low
@WeAreVoiceBoxer
Advanced
Level
Intermediate
Level
Beginner
Level
Basic
Level
Bu
sin
ess E
ng
lish
Pro
ficie
ncy
Aerospace Prof. Services Defense
Financial Svs Technology Retail Pharma TravelManufacturing
Transport Real Estate Energy Govt/Non-ProfitMedia/Coms
And this applies to many sectors…
source: www.globalenglish.com
@WeAreVoiceBoxer
Advanced
Level
Intermediate
Level
Beginner
Level
Basic
Level
Bu
sin
ess E
ng
lish
Pro
ficie
ncy
Aerospace Prof. Services Defense
Financial Svs Technology Retail Pharma TravelManufacturing
Transport Real Estate EnergyGovt/Non-Profit
Media/Coms
And this applies to many sectors…
source: www.globalenglish.com
@WeAreVoiceBoxer
Consumers prefer information in own language
@WeAreVoiceBoxer
Common Sense Advisory, “Can’t Read, Won’t Buy: Why Language Matters on Global Websites”, 2014
72%Consumers who say they would be more
likely to buy a product in their own
language
Consumers prefer information in own language
@WeAreVoiceBoxer
Common Sense Advisory, “Can’t Read, Won’t Buy: Why Language Matters on Global Websites”, 2014
72%
56%
Consumers who say they would be more
likely to buy a product in their own
language
Consumers who say that they ability to
obtain information in their own language
is more important than price
Consumers prefer information in own language
@WeAreVoiceBoxer
Even in multilingual Europe, studies show that people prefer to buy products when
information is provided in their own language
European Commission study: User Language Preferences Online, May 2011
Consumers prefer information in own language
@WeAreVoiceBoxer
Even in multilingual Europe, studies show that people prefer to buy products when
information is provided in their own language
European Commission study: User Language Preferences Online, May 2011
Consumers prefer information in own language
90%Internet users in the EU said that, when they had a choice of
languages, they always visited a website in their own language
@WeAreVoiceBoxer
Even in multilingual Europe, studies show that people prefer to buy products when
information is provided in their own language
European Commission study: User Language Preferences Online, May 2011
Consumers prefer information in own language
90%
63%
Internet users in the EU said that, when they had a choice of
languages, they always visited a website in their own language
Respondents said that they missed interesting information on the
web because it was not available in a language they understood
@WeAreVoiceBoxer
Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Companies that translated information in order to
communicate with and retain their partners
Multilingualism: Return on Investment
@WeAreVoiceBoxer
Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Companies that translated information in order to
communicate with and retain their partners
2.7 times more likely to generate improved profits
Multilingualism: Return on Investment
2.7 X
profits
@WeAreVoiceBoxer
Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Businesses that expanded their language services
budgets
Multilingualism: Return on Investment
Companies that translated information in order to
communicate with and retain their partners
2.7 times more likely to generate improved profits 2.7 X
profits
@WeAreVoiceBoxer
Common Sense Advisor, “Translation at Fortune 500 Companies,” March 2012
Businesses that expanded their language services
budgets
1.5 times more likely to increase total revenues
Multilingualism: Return on Investment
1.5 X
revenues
Companies that translated information in order to
communicate with and retain their partners
2.7 times more likely to generate improved profits 2.7 X
profits
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
In 2014, nearly 30,000 humanitarian products
(Guidelines, Assessments, Evaluations and Analyses) were uploaded on
ReliefWeb.
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
• 86% available in English
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
• 86% available in English
• 9% available in French
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
• 86% available in
English
• 9% available in French
• 4% available in Spanish
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
• 86% available in English
• 9% available in French
• 4% available in Spanish
• 1% available in Arabic
@WeAreVoiceBoxer
New products rolled out, mainly in English
ReliefWeb Statistics for 2014
• 86% available in English
• 9% available in French
• 4% available in Spanish
• 1% available in Arabic
• <1% available in Russian
@WeAreVoiceBoxer
If you talk to a man in a language he
understands, that goes to his head.
If you talk to him in his language, that
goes to his heart.
Nelson Mandela
@WeAreVoiceBoxer
Let’s revisit…
How important is language to achieving
greater engagement?
@WeAreVoiceBoxer
We think it’s very important!
Let’s revisit…
How important is language to achieving
greater engagement?
@WeAreVoiceBoxer
We think it’s very important!
What do you think?
Let’s revisit…
How important is language to achieving
greater engagement?
@WeAreVoiceBoxer
III. The Value of
Multilingual Webinars
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money
Save time
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money
Save time
Reduce emissions
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money
Save time
Reduce emissions
Engage more stakeholders
@WeAreVoiceBoxer
Imagine the Benefits of Webinars
Save money
Save time
Reduce emissions
Engage more stakeholders
Disseminate information efficiently
@WeAreVoiceBoxer
Combined with the Benefits of
Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own
language
Combined with the Benefits of
Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own
language
Communicate cultural nuance
Combined with the Benefits of
Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own
language
Communicate cultural nuance
Increase inclusion and participation
Combined with the Benefits of
Professional Multilingual Communication….
@WeAreVoiceBoxer
Reach people in their own
language
Communicate cultural nuance
Increase inclusion and participation
Align with people’s preferences
Combined with the Benefits of
Professional Multilingual Communication….
@WeAreVoiceBoxer
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages
Communicate professionally with your audience, in their preferred language
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages
Communicate professionally with your audience, in their preferred language
Build support for work in new regions
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages
Communicate professionally with your audience, in their preferred language
Build support for your work in new regions
Expand the range of events for which interpretation can be provided
…For Multilingual Webinars
@WeAreVoiceBoxer
Deliver your message once, in multiple languages
Communicate professionally with your audience, in their preferred language
Build support for your work in new regions
Expand the range of events for which interpretation can be provided
Increase engagement and commitment
…For Multilingual Webinars
@WeAreVoiceBoxer
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Assumption that it is expensive
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Assumption that it is expensive
Use of expensive, cumbersome and inefficient work-arounds
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
Belief that the target audience speaks English well enough
“Our corporate language is English”
Assumption that an easy solution is not technologically possible
Assumption that it is expensive
Use of expensive, cumbersome and inefficient work-arounds
Habit of doing without interpretation
Some reasons why organizations are not doing
multilingual webinars
@WeAreVoiceBoxer
IV. How VoiceBoxer Can
Help You Deliver Effective
Multilingual Webinars
@WeAreVoiceBoxer
Integrated
The VoiceBoxer Solution
@WeAreVoiceBoxer
Integrated
Easy to Use
The VoiceBoxer Solution
@WeAreVoiceBoxer
Integrated
Easy to Use
Cost Effective
The VoiceBoxer Solution
@WeAreVoiceBoxer
Webcast
Platform
Professional
Simultaneous
Interpretation
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast
Platform
Professional
Simultaneous
Interpretation
One platform for both services
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast
Platform
Professional
Simultaneous
Interpretation
One platform for both services
Accommodates up to 2,500 participants
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast
Platform
Professional
Simultaneous
Interpretation
One platform for both services
Accommodates up to 2,500 participants
Unlimited languages
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Webcast
Platform
Professional
Simultaneous
Interpretation
One platform for both services
Accommodates up to 2,500 participants
Unlimited languages
No additional software or equipment needed
VoiceBoxer provides an integrated solution
@WeAreVoiceBoxer
Headquarters
or
Regional Hubs
Your webcast is live interpreted into any language
Arabic
French
Spanish
VoiceBoxer is easy to use
@WeAreVoiceBoxer
Headquarters
or
Regional Hubs
And your message reaches your audience in their language
Arabic
French
Spanish
Your webcast is live interpreted into any language
VoiceBoxer is easy to use
@WeAreVoiceBoxer
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants Pay only for what you need
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants Pay only for what you need
Live tech support
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Interpretation teams 2,500 participants Pay only for what you need
Expand range of
interpreted events
Live tech support
VoiceBoxer delivers value for money
@WeAreVoiceBoxer
Users who would recommend VoiceBoxer to a friend or colleague
+
30%
Increase in engagement by non-English speakers
75%Rated the overall VoiceBoxer experience Excellent or Very Good
+70%
What VoiceBoxer’s Users Say…..
@WeAreVoiceBoxer
Engage Your Audience in
Their Language
VoiceBoxer: Solution for Multilingual Webinars
@WeAreVoiceBoxer
Save Money
VoiceBoxer: Solution for Multilingual Webinars
Engage Your Audience in
Their Language
@WeAreVoiceBoxer
Save Time
Save Money
VoiceBoxer: Solution for Multilingual Webinars
Engage Your Audience in
Their Language
@WeAreVoiceBoxer
Want to see the VoiceBoxer
platform in action?
@WeAreVoiceBoxer
Want to see the VoiceBoxer
platform in action?
Watch a live demo during DIHAD:
Wednesday, 1300 hours (live stream format)
Thursday, 1400 hours (presentation format)
@WeAreVoiceBoxer
Aimee Wielechowski
Commercialization Director
+45 20 85 23 25
Want to learn more?
Visit our website at www.voiceboxer.com
or contact:
