What is trendwatching andwhy is it relevant for my business?

Trendwatching is understanding theever-changing world.

Information overload, hyper-accelerated change and innovation frenzy create endless overwhelm.

Fans cheer their teams during a League of Legends tournament in Paris. More than 30 million people tuned in for the recent League of Legends world championships.  Photograph: Lionel Bonaventure/AFP/Getty Images

Customers don't live inside industry silos. Neither should you.

Trendwatching is about anticipating where your customer is going and

where your business should be.

Microsoft is on its way to mass-producing 82″ LCD

touchscreens.

Trendwatching is about business innovation.

There are two types of innovation.The Shadow

Robot company's dextrous hand robot.

Exploitation improves existing business models. Without exploitation, a business might

become unsustainable.

Exploration discovers new business models. Without exploration, a business might be outsmarted by innovative competitors.

Toyota Motor Corporation partner

robots play instruments at the company's

showroom in Tokyo

Trendwatching is key to exploringnew business opportunities.

Yura is a flying droid bartender concept that can make the user’s favorite beverage and deliver it to the user directly.

Trendwatching is a process to assess explorative innovations.

Empathy & deep understanding

Exponential technologies

New business models

changing customer behaviour

1. Capture informationLeading schools, thought leaders, industry reports, …

2. OrganiseBuild a database or trendmatrix

structured with a relevant taxonomy.

3. CurateTranslate information into relevant, actionable knowledge.

market data and evolutions

best practices and pitfalls

startups and competitors

How are trends relevant…

…in our society

…in your industry

…in your company.

Distil threats and opportunitiesin actionable strategies.

What are the most relevant trends that will impact your business?

Last wave, George Grie

Trendwatchinga luxury or a necessity?

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