Pitch your business to the world

Workshop: Jumpstart your Business digitally

• 93% of online experiences begin with a Search Engine.

• 179.7 Million Social Network users

• Of these users, the fastest growing sector is Age 65+

• 59% of consumers use Google every month to find a

reputable, local business.

• SEO inbound leads have a 14.6% close rate, while outbound

leads (such as direct mail or print advertising) have a 1.7%

close rate. (Resource: Hubspot 2015)

Push Pull Talking Listening

Radio, Leaflets, TV Blogs, Social Media

Sales Cycle Buying Cycle.

VS

Outbound

Inbound

Build your authority online

• Much larger audience

• Content stays forever

• You create pre-sold customers

The point of being online…

… is to convert people into Customers!

How are we going to do this?

Christina Krug

Our tasks for today:

① Your Elevator Pitch, because success online

starts offline

② Your Customer Purchase Pathway, so you

have a conversion journey for your customers

online

③ Turn your website into the central element of

your Complete Online Presence, because a

website alone is not enough 

④ SEO&CO: Optimisation for conversions and

search engines

① One-

liner

② Why

③ Who

④ Problem

⑤ Solution

⑥ Feature

s

⑦ Proof

⑧ CTA

Exercise: Build an Elevator

“Put it in front of them briefly

so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they be guided by its light.”

(Oren Klaff, ‘Pitch Anything’)

The Customer

Purchase pathway

Digital Business Model

Exercise: Brainstorm products

①Fee product

②Ongoing Product

③Prime Product

④After Sale

Exercise: Name a content topic and a media

Article + SM & blog post

PowerPoint + Slideshare

post

WebinarPodcast

YouTube Video

1h per Week Complete Online Presence

1 Month cycle

SEO & CO

“Google” only understands Text

Exercise: Keyword Research

Google Keyword tool

Google Keyword tool

Keyword Implementation:

• Website text: natural, headings, bullet points

• Images: Alt-Tags and surrounding copy

• Title and Meta description

①Your Elevator Pitch

②Your Customer Purchase

③Your Complete Online Presence

④SEO&CO

Lets Recap!

"Take Your Turn!”

GSD

(Seth Godin)

Neo's Resources