YOUR JOURNEYWomen In ActionJune 2015

PROLOGUEWomen In ActionJune 2015

WHAT IS YOUR ROLE?

The main problem of the women entrepreneurs is that they can produce things but they CANT sell them

Your role in the project is help her to sell her products!

The biggest way to do so is to organize a fair where they can sell their products but it takes more work than that

STEPS WHERE WE HELP THE WOMEN Women in Action journey

1. Create a marketing plan

2. Developing marketing materials

3. Implementing the marketing plan

4. Boost sales on fair day

UNDERSTANDING THE WOMEN ENTREPRENEURS Here, you have to know the women entrepreneur to be able to work with them. So here are a few very important points:

1. RESPECT the women entrepreneurs. Sure they want your help, but not your judgment. Do not make fun of them or their situation

2. Understand their education level. Most of them did not go to school. Understand that concepts that can come easy for you and not easy for them. Now now, don’t take them for stupid!

3. Understand that they will have other responsibilities and YOU are not their focus while THEY ARE YOUR FOCUS!

4. Understand that they tried a lot of times before and failed! Understand that they don’t feel the best of this and your attitude should help to motivate them!

5. Understand that we don’t have the answers and you are expected to be able to help us find the answers. Your role is to help her find ways to sell her products. If she knew already, she not need our help

6. Understand that your advice is not the ultimate advice. It is up to her to do what she wants. Understand also that she trusts you and know your power in guiding her. If you are not sure, DO NOT ADVICE!!!

UNDERSTANDING THE BUSINESS OF THE ENTREPRENEURS1. The business of the entrepreneurs are not very difficult business.

Most of them are not hard to develop skills. Therefore there is a lot of competition for this business.

2. Because of No1, that is why the business is very localized. We have to be able to market to the people close to her. The business is small scale and would not require big marketing tools such as adverts in newspaper! So you also have to make your strategies adapted to this as well! We cannot use TV adverts as an option as well!

3. A small amount of money might look insignificant to you but this is the women and often her family’s, living. Your impact is small for sure, but SIGNIFICANT!

CHAPTER 1: MARKETING PLAN

Women In ActionJune 2015

CREATING A SIMPLE PLAN

Sentence 1: explains the purpose of the strategy.

Sentence 2: explains how to achieve this purpose; it should describes the competitive

advantage and benefits.

Sentence 3: describes the target market — or markets.

Sentence 4: outlines the marketing weapons to be employed.

Sentence 5: describes the niche — the positioning.

Sentence 6: reveals the identity of the business.

Sentence 7: states the budget, which should be expressed as a percentage of projected

gross revenues.

SENTENCE 1

Explains the purpose of the strategy:

Well, obviously, it is to boost sales! DUH!

NOT NECESSARILY

The aim of the strategy might be just to get a maximum people to know about the product.

The aim of the strategy could also be just to rebrand the product after bad advertising.

Know why you are marketing, it will help frame your strategy!

SENTENCE 2

Explains how to achieve this purpose; it should describes the competitive advantage and benefits.

First, you have to establish the value of the product? >> Why do people need this product? What benefit does the customer get from buying your product?

Second, you have to state why your product is BETTER! Why would somehow buy YOUR product! This is your competitive edge! If you don’t have this in beginning, you can come back later but this step is KEY!

SENTENCE 3

Describes the target market — or markets.

Geographic

By region, country, climate.

Demographic

By age, gender, income, ethnicity, education, family lifecycle.

Psychographic

By value, attitude, lifestyle.

Benefit

By the benefits customers seek.

Usage-rate

By the amount of product bought or consumed.

SENTENCE 4

Outlines the marketing weapons to be employed.

Classic:

Flyers

Business cards

Posters

Local gazette

Door to door

Promotion on products

Face to face sellling

Think of an innovative

way!

SENTENCE 5

describes the niche — the positioning.

It should highlight something that you want your customer to remember by.

For example, if I make ice cream, my positioning is the

“Closest ice cream for children living in region A”

SENTENCE 6

Reveals the identity of the business.

Who are you? Who is running the business

SENTENCE 7

States the budget

How much does it cost?

EXTRA SENTENCE

Timeline of implementation!

CHAPTER 2: DEVELOPING THE

MATERIALS

Women In ActionJune 2015

CAN I DO THIS?

Sure you are not a designer, but you don’t need to be, to be able to create the materials. This is done by using tools and by copying others!

TOOLS

Flyers : www.postermywall.com

Business cards: http://businesscardstar.com/

Posters : www.postermywall.com

Local gazette >> research local magazine from clubs or similar

Door to door

Promotion on products >> research techniques such as buy 1 get 1 free

Face to face selling >> co-operate with a place close-by that attracts a lot of

people already!

CHAPTER 3: IMPLEMENTING THE

MARKETING PLAN

Women In ActionJune 2015

GO FOR IT!

Based on what you planned, it is time to execute!

Be ready to make changes! Be ready for the challenge and adapt quickly. Constantly learn from mistakes and keep going!

USE LEAN STRATEGIES! REMEMBER IT IS IMPORTANT TO HAVE VALIDATED LEARNING!

(you have to go through the lean training to understand this)

CHAPTER 4: FAIRWomen In ActionJune 2015

COMING SOON…

There is another presentation where we explain this one.