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10 SOCIAL MEDIA SURVEY TIPS
Wednesday, April 23, 14
DEFINE CLEAR GOALS
Before taking your survey to any social media platform, it is crucial that you clearly define your goals.
This includes what you want to learn from your survey, defining who your ideal respondent is, and figuring out where to find them.
10 Social Media Survey TipsWednesday, April 23, 14
FIND YOUR AUDIENCEOnce you have tangible goals defined, it is easier to decide on the best platform to find your audience.
Ask yourself:
Is your ideal respondent big on LinkedIn? A Google+ user? Not that into Facebook?
Do you need to buy sample to reach these people?
10 Social Media Survey TipsWednesday, April 23, 14
TRACK SOURCES
Use a custom tracking URL to track sources and analyze what platforms worked better than others.
10 Social Media Survey TipsWednesday, April 23, 14
KEEP IT SHORT & SWEETRemember, if you want your survey to be shareable and go viral on social media you have to keep it short and sweet!
We like the 10-7-140 rule:
No more than 10 questions
No more than 7 answer options
No more than 140 characters per question
10-7-140
10 Social Media Survey TipsWednesday, April 23, 14
SET UP SOCIAL ADSSocial ads exist for a reason; use them. Set up a promoted Tweet or boost a Facebook post to get your survey into the hands of the right people.
10 Social Media Survey TipsWednesday, April 23, 14
ENCOURAGE SHARING
Make a visually aesthetic Thank You page that will encourage participants to share the survey with their friends.
10 Social Media Survey TipsWednesday, April 23, 14
SHARE RESULTS QUICKLY
Share the final results in real-time while you still have their attention.
10 Social Media Survey TipsWednesday, April 23, 14
DONATIONS FOR A CAUSE
Incentivize users even further by pledging to donate a small amount to a charity of their choice for each survey complete. It’s a win win.
10 Social Media Survey TipsWednesday, April 23, 14
OFFER INCENTIVES
Offer other incentives such as points, gift cards, and raffles to get people excited about completing the survey.
10 Social Media Survey TipsWednesday, April 23, 14
TRY MAKING A QUIZ
Try making your survey into a quiz-style questionnaire! It’s a fun way to captivate your audience and makes them want to take the survey to reveal their results.
10 Social Media Survey TipsWednesday, April 23, 14
CONTACT US
Phone: 1(800) 326-5570
E-mail: [email protected]
Online: www.surveyanalytics.com
Twitter: @SurveyAnalytics
10 Social Media Survey TipsWednesday, April 23, 14
