Twitter

GROW YOUR FOLLOWING

2015 GUIDE:

BRAND TO CUSTOMER INTERACTIONparticularly on mobile.

Twitter is the future of

500milliontweets

49%of users

follow brands

80%on mobile

Everyday, Twitter sees

Source: Twitter

of users

“JUST ADD HASHTAGS”

In 2014, everyone was saying:

BEYOND HASHTAGS

to drive engagement.

In 2015, it’s time to go

2. Engage with others

3. Tweet great content

1. Use native advertising

GROWTH TOPICS

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Use Native Advertising

1

Twitter spent 2014 launching new ad units.

Now you can…

Leverage robust tracking and reporting to deliver ads based on keywords,

interests, & tailored audiences.

Create incredibly engaging ads using bold creatives, great CTAs & native feeling images

across web & mobile.

To get the best results…

GET IN EARLY

Twitter’s ad ecosystem is much less cluttered ~ meaning fewer advertisers

bidding on your audience.

Source: Forrester

Twitter has only 11% of the advertising quantity that

Facebook does.

Engage with others

2

It’s essential to communicate directly

with your followers.

Retweet valuable content that influencers or your followers post.

Respond to your @ mentions to create an engaged conversation.

@

@

When your followers call you out, it’s a huge opportunity to show you care &

keep them engaged in the future.

Follow to build two-way relationships

85% of Twitter users say they feel more connected to businesses after

following them.

Source: Twitter

Tweet great content

3

More tweets=More followers

Source: beevolve.com

For a majority of Twitter users, their priority is consuming content. And it shows.

BUT,

The top reasons to be unfollowed are tweeting

1. With too great frequency 2. Uninteresting content

Source: http://an.kaist.ac.kr/~haewoon/papers/2011-chi-unfollow.pdf

Focus on tweetingenticing, great content.

top reasons that users follow brands:

because they like the brand

55%for special offers

& promotions

52%to stay up to

date with brand news

51%

Source: Nielsen

When crafting your tweets, consider the

MOST IMPORTANTLY,

the trick to creating engaging

content is…

Use native, social photos.

A growing emphasis on photos defines

the future of Twitter.

Visual content is the quickest way to grab

users’ attention.

Feel like you belong in the feed with real-life images from social.

Why worry about 140 characters if

you can speak 1,000 words?

2015 is time to go beyond the hashtag and start innovating onTwitter.

TWITTER is a direct channel to connect with customers that are craving content.

NATIVE IMAGES are the secret to capturing attention & growing your Twitter following.

Read the full whitepaper.

WHAT MAKES AN AUTHENTIC PHOTO?

SEE THE DIFFERENCE

Your source for mobile, social images. No more boring stock.

Created by the team at Twenty20.

Authentic, real-world photos drive engagement.

NEED PHOTOS FOR YOUR NEXT PROJECT?

SEE THE DIFFERENCE