2015SOCIAL MEDIA

STATE OF FINANCIAL LITERACY

TWITTER

Could you benefit from meeting with a financialadvisor and would you be willing to pay?

FINANCIAL ADVICE

42%OFTWITTERUSERS

are likely to seek out advice regarding tax planning.

57%OFTWITTERUSERS

recognize that they could benefit from professional financial advice, but are among the least likely to havemet with a financial professional.

21%Disagree:

23%Neutral:

57%Agree:

I could benefit from some advice and answers to everyday financial questions from a professional:

Which of the following areas of personal finance do you worry about?

FINANCIAL WORRIES

53%OFTWITTERUSERS

worry about retiring without enough money set aside. An equal amount worry about not having enough “rainy day” savings in their emergency fund.

21%OFTWITTERUSERS

are concerned about not being able to pay their credit card debt, which is a higher percentage than anyother social site.

46%OFTWITTERUSERS

are concernedwith losing their job**Twitter has the lowest confidence when it comes to job security.

16%OFTWITTERUSERS

say they do not have any financial worries!

If you were having financial problems related to debt, how likelywould you be to do the following in order to reduce your debt load?

APPROACH TOHANDLING DEBT

42%OFTWITTERUSERS

would hold off saving in order to reduce their debt load.

49%OFTWITTERUSERS

would be willing to take a second job to handle their debt.

64%OFTWITTERUSERS

would reduce their investments when addressing their debt and are among the most likely to do so.

Which of the following products do you currently haveand have you taken any steps to control your finances?

PRODUCT OWNERSHIPAND PREPAREDNESS

38%OF TWITTERUSERS

have money in insurance products.

52%OF TWITTERUSERS

have tried to figure out how much they need to save for retirement.

66%OF TWITTERUSERS

have set asideemergency cash funds.

64%OF TWITTERUSERS

have set aside savings for retirement. 9%

OF TWITTERUSERS

have experienceda large drop in household incomein the past 12 months.

How would you rate the current financial circumstances of your household?

CURRENT FINANCES RATING

of Twitter users report they’re very or extremely comfortable with their current state of finances.1/3

2%Not at all comfortable:

12%Not very comfortable:

51%Somewhat comfortable:

26%Very comfortable:

9%Extremely comfortable:

How Twitter users rate their current financial comfort:

Which of the following information resources do you preferusing when learning about personal financial plans?

FINANCIAL RESEARCH

52%

prefer to learn aboutpersonal financialplans through aFinancial Professional.

OFTWITTERUSERS 58%

OFTWITTERUSERS

prefer recommendations from family and friends.*Most likely across social media.

Which of the following best describes how you manage your money?

FINANCIAL BEHAVIOR

72% of Twitter users carefully consider whether or not they can afford something before they purchase it.

54% of Twitter users feel that they are in control of their personal finances.

73% of Twitter users are more likely to spend than save their money for the long term (only 27% say they never find it more satisfying to spend).

Yet ...

Twitter users are least likely to set long-term financial goals that they strive to achieve.

Never setthese goals.

11%

Sometimesset goals.

44%

Alwaysset goals.

45%

Which of the following best describes how you manage money?

PERSONAL FINANCEMANAGEMENT

18%

53%

Don't even createa regular budget!

&

ON AVERAGET WIT TER USERS SPEND.. .

1.2 hoursper monthbudgeting.

Only 18% of Twitter userskeep close track of expenditures, making them the least likely to do

so out of all the social networks.

68% of Twitter users “agreeor “strongly agree” that they are good at tracking expenses.

68%

How do you rate your own �nancial knowledge?

FINANCIALKNOWLEDGE GRADE

Twitter users are more likely than other social sites to rate themselves a “C” when it comes to personal financial knowledge and least likely to give themselves an “A”.

35%

38% 8%

3%16%

GENDER

42%

of twitter usersare female*

GENDER

54%

of twitter usersare male

Twitter users have the highest averagehousehold income across social media.

Average:$97,303

TWITTER USER ANNUALHOUSEHOLD INCOME

$150K+19%$100K-$149K

22%

$80K-$99K13%

$60K-$79K12%

$25K-$39.9K7% LESS THAN

$25,000

11%

$40K-$59.9K18%

Overall* Mean46

32Twitter *Overall refers to the participants surveyed across

Facebook, Twitter, Reddit, and Linkedin.

DEMOGRAPHIC OVERVIEW

AGE IN YEARS

2015SOCIAL MEDIA

STATE OF FINANCIAL LITERACY

TWITTER