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4 Key Steps to Share Your Brand’s Philanthropic Story
90% of Americans say that they are more likely to trust
and feel loyal to companies that back social causes.*
Making your Corporate Social Responsibility (CSR)
story readily accessible online is essential to engage
consumers, attract more eyeballs, and enhance your
overall brand image.
90%
STEP 1: Create a home baseYour web page is the home
base, a tool that allows you to
build awareness and support
your overall brand message.
List your focus, giving
program(s), and how your
audience can get involved.
Think of your dedicated
CSR web page as the face
of your giving program,
consumers should
be able to reference and
navigate it easily.
STEP 2:
Paint a pictureWith our smartphones always in
hand it is easy to gather pictures
and videos on the spot. Use
these to give followers a behind
the scenes look into your giving
programs!
Making it as easy as possible for
people to share your content,
allows for maximum visibility
(more eyeballs!) on your posts.
Repurposing your
content for posting on
a variety of platforms
such as Pinterest,
Instagram and Twitter
is also key to spreading
your message.
of Americans want to hear about CSR e�orts*88%
STEP 3: Give voice to your employeesHelp employees share on
their personal social media
accounts and o�er incentives
for spreading the word.
Chances are employees
already have a large network
on their social media
accounts interested in
learning more.
Employees take pride in
their company’s e�orts to
make an impact on society,
and consumers can relate
to stories about employees
getting involved and not
just dollars spent.
A study by Deloitte showed that 96% of employees who volunteer report that the corporate culture at where they work is somewhat positive or very positive.
You can use the
pictures, quotes and
videos you collected to
supplement your
articles as well!
STEP 4: Write it downBlogging is the bread and butter
of digital storytelling. People
connect with brands when they
feel like they are part of a story.
Keep your audience posted
with blog posts throughout your
CSR program.
The truth is you do not have to be an
amazing writer to get started with blogging.
If you can share something that will resonate
with consumers emotionally then they are
more likely to discuss or share that content.
Jump in and learn as you go! See what your audience is sharing and commenting on as well as where they are finding your content.
You might find certain channels to be more e�ective in reaching your audience than others, or you may find a whole new market/audience
by trying a previously untapped medium.
877-712-9495 • www.versaic.com
THE COMPANY WE KEEP
Do Good Better.
*Based on a study by CONE COMMUNICATIONS/ECHO GLOBAL CSR