Stepsto select the perfect

Social Media

Monitoring tool

4

Why Social Media

Monitoring ?

LISTENTo online conversations

about your brand

MEASUREThe impact of your

marketing campaigns

MANAGEYour Social Media

Channels

ENGAGEYour Social Media

Communities

BENCHMARKAgainst competitors social

media performance

SOLVECustomer queries and

complaints

Answering these

4 questions will help you

select the perfect tool.

1.Do you need a Social

Media Monitoring tool?Do you want to

Know what people are saying about your company/Brand on social media?

Know what people are saying about your competitors brand?

Know who these people are?

Create an audience for your brand?

Engage with your target audience?

It’s a yes, if you say yes to any of these questions!

2.What Services do you need

from your social media

monitoring tool?

Monitoring your various

social media channels

Tracking any specific

sites of your choice

Performing CRM activities

•Aggregate messages from

multiple social media

channels on one platform

•Control how and when to

reply to messages

1.

2.

3.

Classifying conversations

according to their

sentiment

Profiling your influencers,advocates and detractors

Tracking your

competitors brands and

campaigns

4. 6.Ability to track multiple

keywords and apply

filters

7.

5.

Exporting your analysis

onto PDF and Excel Tracking conversations in

multiple languages,

and from different

regions

Demographic details about

your audience

10.

9.

Managing your marketing

campaigns

•Measure engagement level

•Best time to make posts

11.

.

8.

3.How much are you willing

to spend?

What’s your budget? Pick a tool that provides the services

you need. Then decide if it’s worth the investment. Can

you do with lesser services, but at a cheaper rate?

4. Are you comfortable using

the tool?Try out different tools to see which one suits your needs the best. Is

the tool easy to navigate and comprehend? How responsive and

available is the customer care? Most tools have a trial version for you

to test the product and become familiar with it.

So take a demo and pick a tool that speaks to you!

Now

take your

pick!

Simplify360, is a leading social business intelligence firm.

Simplify360 is the world’s first integrated enterprise solutions provider; our

latest offerings are Social Marketing Suite for agencies, Social Contact

Center for BPOs and Social Command Center for Enterprises. We enable

businesses to perform Online Reputation Management, Customer

Service, Community Management, Social Media Research & Brand

Auditing; Online Sales Lead Generation, and Consumer Sentiment

Analysis.

We have already provided solutions through their tool for industry leaders

like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC Foods.

Simplify360 is also the only company to work with the top media agency

groups in the world like WPP and Publicis.

Simplify360 operates directly or through partners in the US, Malaysia,

Korea, South Africa, Saudi Arabia and the Netherlands to name a few.

The company’s products and services are sold in over 100 countries.

If you are interested to know more about Simplify360 and its offering, you

can contact us at contact@simplify360.com

About the Author

Nikhila Vijay is a marketing student and an intern with Simplify360.

She enjoys watching television and surfing the internet.

About Simplify360

US Headquarter:1330, Capital Parkway,

Carrollton, TX 75006

Phone : 347-468-7251

India:3rd Floor, 7/1 Binnamangala,

100 Feet Road, Indiranagar,

Bangalore 560038.

Phone : +91 80 40971130

Address

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