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Presentation given on the 6 November 2013 to NTEC, Excel Corporation and Professional Shots. Feel free to follow me on twitter zatinaw
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5 STEPS TO SOCIAL MARKETING FOR BUSINESS SUCCESSWanita Fourie
KEY LEARNING OUTCOME:
To have an understanding of the holistic approach to social marketing.
To identify the strengths and areas for development in your own business in order to achieve business success through social marketing.
WHO AM I
I am not a Gen Y Marketing qualifications for the SAQA Learning & Development Capability development Kaizen Change Management Project Management Business Management Online Social Marketing
THESE ARE THE 5 STEPS
Step 1: Articulate your business Step 2: Marketing Planning and strategyStep 3: Content/ InformationStep 4: Social Media PlatformStep 5: Measure, monitor and improve
WHAT STOPS PEOPLE FROM BEING SUCCESSFUL ONLINE
TimeMoneySkill LevelMindset
RESULTS RESULTS RESULTS
Social media has to be approachedfrom a clever and unique angle in order to gain real success.
Social media is instant, and it levels the playing field equally for everyone.
I want quick results
BluePrint
STEP 1: ARTICULATE YOUR BUSINESS
Vision statement
Articulate what your business does
3 Key objectives for the next year are:
STEP 1: ARTICULATE YOUR BUSINESS
The type of customer I would like to attract
My Product/ Service or Product line is
National/ International/ area?
HINTS AND TIPS
If you create a Facebook page always add the name of the area where you are wanting to market
E.g XYZ business coach – Auckland
Translate your product into another language
STEP 2: MARKETING PLANNING AND STRATEGY
Research – Keyword Searches
Ensure there is a Market
Design / Develop / Order Sell
Engagement Interested Opt-In Customers / Sale
Suppliers and Distribution Processes
Processes and Systems to Achieve Customer Fulfillment
Marketing Strategy and Planning
Pro
duct
/ S
erv
ices
Cust
om
er
Sale
s Fu
nnel
MoneyBrandingThis cannot be copied or duplicated without giving credit to
BizCSI
PRODUCT/ SERVICE VALUE
What is the value you offer to your customer? Is there a market for it? Keyword searches Do you have a sales process in place?
Choose your niche
NICHE
The difference between believing what people want, and knowing exactly what they need, can be the difference between success and failure.
CUSTOMER SALES FUNNEL
What are the types of customers you would like to attract to your business?
Do you know how many people you connect with and how many actually buy?
Do you have a method of keeping in contact with your customers regularly?
Do you always fulfill the customers requirements?
Do you have a customer fulfillment process?
ONLINE PRESENCE & BRANDING
Do you have a brand? Are you searchable? How do your customers perceive you and
your product?
STEP 3: CONTENT/ INFORMATION
Message / Content
Newsletter Blogs Videos – Google Hangout
Webinars PostsE-Books
HERE’S THE THING ABOUT CONTENT
Make it conversational
Content is King
HINT & TIP
Turn your thinking around –
How would the customer think about this?
STEP 3: CONTENT/ INFORMATION
Message / Content
Newsletter Blogs
STEP 3: CONTENT/ INFORMATION
Message / Content
Videos – Google Hangout
Webinars PostsE-Books
STEP 4: SOCIAL MEDIA PLATFORM
WebsiteFaceboo
kFacebook Group
LinkedIn Compan
y
LinkedIn Personal Pinterest
Google + Youtube Pinterest
Twitter Mobile
WHAT ARE THE TOP 3 SEARCH ENGINE?
Facebook = no1
YouTube
WHICH SOCIAL MEDIA PLATFORM IS RIGHT FOR YOU
Start by choosing 2 or 3 main platforms and then 1 or 2 secondary.
Websites
Groups - crowdsourcing
EventsBusiness pages
Lead generation conversation rate in Pinterest is 15%.
If you are successful in bringing interest to a small group of people using Pinterest, your business many go viral.
Hint:Have a Pin PartyLearn what appeals to Pinterest
usersBe Visual
GOOGLE + AND GOOGLE HANGOUTS
GOOGLE PLUS
40% of marketers suggest Google+ as prominent tool to promote their business
Google started indexing Google+ content
TWITTER TIP
Promoted Tweets in timelines that explicitly ask people to download accompanied by a link increase URL clicks by an average of 13%. Promoted Tweets in search that feature this call to action also increase clicks by an average of 11%. (Source: https://blog.twitter.com/2013/tweet-tips-most-effective-calls-to-action-on-twitter)
MOBILE MARKETING
According to Portio Research, in 2012 there were 5.9 billion mobile users
The number 1 app on all phones is SMS 99% of all text messages are received More than 95% of all messages are read
within 5 minutes
Hint Have a proper Mobile Strategy in place
STEP 5: MEASURE, MONITOR AND IMPROVE
Customer Surveys Other e.g.: YelpComments Social
Media Channel
Social media Platform analysis
Customer Feedback+
SOME LEARNING ALONG THE WAY
Choose 2 or 3 main social platforms and 2 smaller ones. Get them right before you move on to something else.
Always take an holistic approach to your marketing efforts
Social marketing should be integrated as part of your business – not a chore
What works for one business may not work for another
Be present and online but not at the expense of the rest of your business
HOW MUCH TIME
15 min to half an hour a day More than that and you are either:
Unfocused – surfing the net, Lack planningHave become too big – need to
employ or outsource
This excludes time for writing a blog or a newsletter.
WHAT YOU SHOULD SPEND MONEY ON
Marketing strategy and planBrandingWebsiteAnything that needs to be ‘built’ where you do not have the expertise.
SUCCESS
Plan + Action +
Consistency = results
Questions