BULLSEYE WORLDWIDE 6 Steps for Reaching Generation Z, Next Big Thing

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Millennials have been the focus of marketers so far. Blinded by the Millennials many marketers and brands are missing the new generation of consumers, Generation Z.

Generation Z includes nowadays teenagers and who are born after 1995. They are far more pragmatic than their

predecessors, Gen X, and have $44 billion to spend. What's more, their purchasing power does not seem to

melt down so easily.

They have the potential to be every brands' best customer, but reaching out to them may not be so easy since they are on multiple channels, and not afraid to leave a brand

they don't like.

These six steps will be every marketer's guide who are willing to reach Gen Z.

Source: Adweek

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1) Exhibit your true identity – be real, be honestBrands which manage to be humane, playful and leave their brand existence in the background will be ones that Gen Z

are willing to follow and share.

This ad campaign by Trolli was created to surprise and dazzle Gen Z. Social media is being used for featuring since that’s where Gen Z dwell.

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2) Use #NoFilterAs mentioned on the first step, being authenticity is the key when it comes to Gen Z. Come up with real products and

contents. In April, YouTube gave invitations to teens for the front rows in their Brandcasting event in New York.

Teens were joyful throughout the whole event thanks to the authenticity of YouTube stars. Things have changed, teens don’t need to be told about who the new stars are. For this reason, shows like American Idol are being canceled. Gen Z is using sites like YouTube to find their own stars, instead of adopting the opinions of

others.

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3) Change things, but first find a cause

Comparing to millennials, 1995-and-later-borns will be more picky customers. It’s

important for them to know that the things they do make changes in the world.

Brands grasp this fact may begin to attempt at connecting with them in a more solid way,

claiming that they have the same inner concerns.

This recently done Coca-Cola campaign is a good example.

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4) Focus on social media engagementBrand marketers realized that campaigns for Gen

Z need to be perfect because Gen Z is the generation of sharing, collecting and remixing

their spheres of influence.

They have a variety of identities through different social medium. Young people don’t want to

engage faceless brands. They want to engage with real people.

They like to use personal applications like Snapchat. You should be more social in the

channels where Gen Z lives.

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Gen Z is interested in different kind of pursuit. They want to explore the world from a different viewpoint. Their preferences are very different. They like to shoot short films, they like make experimental music

and couples yoga.

They have friends, followers and onlookers. They like to be free and share every moment of their lives. Don't know their rules? You can ask but never suppose.

5) Join Gen Z Social Club

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6) Remember: Gen Z doesn’t need you! You need them!

Gen Z have more reasons than other generations to be distracted, overstimulated and over-scheduled.

They have easy access to everything they are interested in. You need to understand and empathise

with them.

Remember: They don’t need you. Gen Z is more of a realistic generation and they easily find new solutions.

The best part of this is they want to collaborate with you. Speak their language and live amongst with

them.

P R O U D LY P R E S E N T E D

by

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@bullseyeww Bullseye WorldWide