For Hosting a Live Q&A Session

7 TIPS & TRICKS

Ramsey Ksar CEO & Chief Product Officer, Blyve

blyve.com | @blyve

Companies worldwide are joining social conversations…

But the question is, how can you proactively start a conversation that enhances your brand, protects it from negativity, while growing brand engagement?

Source: flickr.com/photos/40518938@N00  

2014 Content Marketing Trends

2014 B2B Content Marketing Trends – North America: Content Marketing Institute/MarketingProfs

93% of marketers are using content marketing, but only 42% of marketers consider themselves effective.

48%

10%

8%

32%

1%

Increase

Significantly Increase

Unsure

Remain the Same

Decrease

What are you doing to increase the effectiveness of your marketing spend?

Blyve Can Help

Running Q&A Sessions with Blyve will make you a more effective content marketer. Blyve will bring your customers closer to the things they love…and that’s you!

A  recent  interac*ve  press  conference  put  on  by  the  Arena  Football  League  –  powered  by  Blyve  

A Few Q&A Event Ideas…

Q&A session between

customers and your product

evangelists

Invite and host a Q&A

session with a

current celebrity

Source: flickr.com/photos/99330224@N06  

Live coverage of

the big game with a Q&A session

with MVP

Q&A session with actors as part of a

second screen

experience

Q&A session with topical experts as

part of breaking

news

Q&A session with CEO

about company earnings

report

For Hosting a Live Q&A Session

7 TIPS & TRICKS

Without further ado, here are your…

Source: flickr.com/photos/matthewfield

Define High Level Goals

Tone Content Outcomes

Set the Tone

Source: flickr.com/photos/51035711196

•  “Warm up the room” with a few comments or questions before your event starts

•  Be honest, be accurate, be engaging, and stay positive

•  Approve comments and respond to questions in a timely manner

•  Consider writing a FAQ to post on the same page where you host your events

Bring in Star Power

Celebrities Product Evangelists

Influencers CEO & Community

Source: flickr.com/photos/qianbvb  

Empower Your Experts to be in Control

•  Assign questions to the right experts, versus to everyone

•  Tell your Q&A experts they don’t need to respond to every question

•  The best way to keep new questions coming in

is to answer the ones in your queue or to propose questions to your audience

Be Ready for the Tough Questions

Source: flickr.com/photos/afgmatters/4478933084/

•  All viewer comments first appear in a “pending queue” before going live, keeping you in control

•  Prepare for the tough questions. Consider preparing and sending out a list of brand approved answers

•  Only reveal as much information as you are comfortable sharing

Provide Instant Archive of Your Q&A

Source: flickr.com/photos/35480245@N06

•  Provide persistent access to your Q&A somewhere on your website

•  Many of your best viewers and/or leads will come in after the event

•  Highlight the best Q&As by pinning them to the the top

Announce Event in Advance

•  Set your event to take RSVPs (email reminders will be sent out 15 minutes before your event starts)

•  Announce event on social media several days in advance

•  Promote event via email blast & on your website

•  Don’t forget to tell your audience they can submit questions ahead of time

Managing Your Q&A Sessions in Blyve

Content Modules

•  Scoreboard •  Q&A Module •  Polls •  Twitter Search •  Live Stats

Approved Stream

Everything in here is approved and visible to your audience.

Pending Stream

Inbound comments and questions appear here. You can approve, reply, or assign to your panelists from here.

Twitter Search

Search Twitter for keywords and hashtags.

You can also auto-approve specific Twitter users.

Contact Blyve Today

We can give you full access to our Q&A platform for event trials

and pilot projects. Contact us today to get started!

http://blyve.com/learn

Ramsey Ksar CEO & Chief Product Officer, Blyve 408.475.2598 | @blyve | @ramseyk