The Virtual Hashtag Platform

Social landscape 2014

Facts & figures

Facts & figures

Only 40% active!

Instagram and Pinterest as rising VISUAL social media. More embedded visuals means higher amount of involvement/

activity. Trend: communicatie becomes visual.

Images overrule text.

Different use of channels

Platform Mood Balance

Facebook Playground Image/interactionGoogle+ Information+ Image/ad valvasInstagram Mood Image/LikePinterest Information Image/shareTumblr Information Text/Image/…Twitter Information Interaction/Image-

Different useage

Analysis

Twitter breakdown

http://blog.bufferapp.com/the-power-of-twitters-new-expanded-images-and-how-to-make-the-most-of-it

Twitter breakdown

Twitter breakdown

And the better the match between image and caption, the higher the engagement (that's just a hypothesis, but hope to prove that one too!)

Anonymous User feedback

Twitter breakdown

Twitter announces possibility to add 4 images.

+ Tagging included.

Twitter april 2014

VIHA

„VIHA is your twitterfeed, enriched with visual information, linked to your mood, location, time and content.”

Blah blah #Blah blah. Blah blah blah! Blah

blah blah in #Blah? :-(

#

:-( @

Codename VIHA: visual hashtaging

VIHA

Choose from personal library Choose from suggested images

Choose from location based images (Instagram,…) Choose from breaking news

Choose from sponsored images … !

Advantages

VIHA

Suggested images: Partnership with iStockphoto.com/GettyImages/Shutterstock

Choose from Breaking News Autolinking with trending images/Reuters/GettyImages

Kies uit Sponsored Images/Video Advertisers can suggest images, returning perks.

Yet, even a business model

A mockup

VIHA

UX Image 85%-text 15% Mobile: parallax feed

Database Twitter API in cooperation with 3th parties

Linked images Tagging and background links

Mandatory