How to Use Facebook for Business
Nicole Harshman Social Media Manager HB Webdudes
Agenda
Advertising then and now.
Agenda
Advertising then and now.
Why Facebook?
Agenda
Advertising then and now.
Why Facebook?
How to create your Facebook Business page.
Agenda
Advertising then and now.
Why Facebook?
How to create your Facebook Business page.
6 Top Tips
Agenda
Advertising then and now.
Why Facebook?
How to create your Facebook Business page.
6 Top Tips
Q&A
Agenda
Advertising then and now.
Why Facebook?
How to create your Facebook Business page.
6 Top Tips
Q&A
Marketing Before 2000
Marketing After 2000
Almost overnight, the Internet's gone from a technical wonder to
a business Must!
~Bill Schrader
Facebook helps you connect and share with potential and current
customers all over the world.
Why Facebook?
Why You Should Care
More than 1.6 billion active Facebook users
(April 2016)
1.09 billion users log onto Facebook daily (March 2016)
1.51 billion mobile Facebook users
(March 2016)
68% of marketers report Facebook is critical to their business
(May 2015)
Over 40 million business Facebook Pages (March 2016)
Copy and past the link to your browser for easy to follow
videos.
How to set up your business page:
https://www.facebook.com/business/learn/set-up-facebook-page
How to post to your page:
https://www.facebook.com/business/learn/facebook-page-create-posts/
Remember:
Once you post something on the internet it is there forever.
Use proper language. If you wouldn't say it at a networking
event, don't say it on Facebook.
PLEASE learn the difference between:
you're and your
their, there, and they're
to, too, and two
First impressions are important. Facebook is a constant first
impression to new viewers.
Post Consistently
Being consistent in the quality, type, and schedule of posts will
help your audience know what kind of messages to expect from you.
Create a content calendar to keep track of what days/times you are
posting for the month.
Add Photos & Videos
The right combination of posts, photos, and videos really get
your audience interested in your business. Posts with photos are
viewed 75% more than posts without photos.Posts with videos are
viewed 57% more than posts without videos.
About Section
Tell everyone about your business. Keep this section short and
sweet and to the point. 2-3 sentences can sum up most
businesses.
Click on the about tab located just to the right of your profile
photo
On the left side, click on Page Info
Hover your mouse to the right side of the line you want to edit,
when edit shows up click it to edit that section
Don't Over-post
If you publish too many updates in short time-frame, Facebook's
algorithm will group them together, rendering the hidden post
useless. Prevent this from happening by thinking about when your
audience will be on Facebook, experimenting with different posting
frequencies and timing. *A good place to start (for most
businesses) is noon on Mondays.
Schedule Your Posts
Not sure if you will be able to put up the post you want
tomorrow at 11:00am? Schedule it!
Start creating your post at the top of your Page's Timeline.
Click the arrow next to Publish and select Schedule.
Select the date and time when you want the post to publish.
Click Schedule.
6 Top Tips
Remember, what you put on the internet stays on the
internet.
6 Top Tips
Post consistently.
Remember, what you put on the internet stays on the
internet.
6 Top Tips
Post consistently.
Add photos & videos.
Remember, what you put on the internet stays on the
internet.
6 Top Tips
Post consistently.
Add photos & videos.
Fill in the About section.
Remember, what you put on the internet stays on the
internet.
6 Top Tips
Post consistently.
Add photos & videos.
Don't over post.
Fill in the About section.
Remember, what you put on the internet stays on the
internet.
6 Top Tips
Post consistently.
Add photos & videos.
Don't over post.
Fill in the About section.
Remember, what you put on the internet stays on the
internet.
6 Top Tips
Remember, what you put on the internet stays on the
internet.
Post consistently.
Add photos & videos.
Schedule your posts.
Don't over post.
Fill in the About section
Facebook.com/hbwebdudes
Nicole Harshman
[email protected] 850-499-9899
