VISUAL CONTENT

Act like it’s 2016!

ON SOCIAL PLATFORMS

Trends and Insights

Meet Mary Meeker

EVERY YEAR SHE MAKESInternet Trends Analysis

A pure gold

hidden in …

213 slides

… a pile of

simpleWe make it

2016 visual content

TRENDS

On Social Platforms

0

0.5

1

1.5

2

2.5

3

3.5

2012 2013 2014 2015

Continues to riseVisual Usage

Facebook DailyVideo Views (Billion)

0

2

4

6

8

Q4:14 Q1:15 Q2:15 Q3:15

Number of Photos Shared on Select Platforms (Billion)

Select Platforms are: Snapchat, Facebook Messenger, Instagram, WhatsApp, Facebook

Communicates with images

New Generation

RATHER THAN TEXT

MILLENNIAL SOCIAL NETWORKEngagement Leaders

According to Reach Amount and Minutes per Visitor

Are visual

Facebook Instagram Snapchat

So What?

5 insights

ON HOW TO USEVisual Content

like it’s 2010

STOP USINGYour Visuals

Are Killing your brandCHEESE & BORING VISUALS

think

STORYTELLING

PERSONAL

CREATIVE

IS YOUR CONTENTAuthentic?

People want more

Self-Expression

THAN EVER

Evolution of simple Self-Expression

1990’s 2015

LET THEM BEA Part of your

Story

But in a good way

Say hello to

Real-live Video

Real-live Platforms

Periscope Facebook Live

Mass audience, Yet Personal

Imaged-based

PLATFORMS

Expand your business on

For salesPinterest

ARE FINDING / SHOPPING FOR PRODUCTS THERE

55% of Pinterest Users

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CREDITS

Mary Meeker's 2016 Internet Trends Report

Unsplash

Snapchat, Facebook