#ActivismACTIONS VS. CLICKS

What comes next?

What We Can Measure

User Traffic Numbers

E-petition Signatures

Facebook Likes

Etc.

Slacktivism

“Justice has become more trendy to talk about than actively seek.”

Katie Bergman, “There’s More to Social Justice Than Just ‘Awareness’”

Two Problems:

Few action outlets Little follow up

The Stop Kony Movement

"At this point, even two years later, it's a classic example of how well-designed a social media campaign

should be, but also the challenges of keeping an audience's attention in the social media world.”

- Marcus Messner

Do social media awareness movements actually aid the quest for

change in the world?

Two Ways for Social Media to Impact Social Change

MEET SUPPORTERS

WHERE THEY ARE AT

CULTIVATE RELATIONSHIPS

Works Cited

Bergman, Katie. “There’s More to Social Justice Than Just ‘Awareness.’” Relevant. Relevant

Mag., 6 Nov. 2014. Web. 29 Mar. 2015.

Dolasia, Meera. “How Social Media Aided the Fight Against Injustices in 2014.” DogoNews. 4

January 2015. Web. 29 Mar. 2015.

Goldsborough, Reid. “’Slacktivism’ is Becoming the New Activism.” Community College Week

(2011): 13. Academic Search Complete. Web. 29 Mar. 2015.

H, Camille. “How Social Media Helps Keep People Oppressed.” Rap Rehab News. Rap Rehab, 19

Feb. 2014. Web. 29 Mar. 2015.

Livingston, Geoff. “How To: Turn Slacktivists into Activists with Social Media.” Mashable. 13

May 2010. Web. 29 Mar. 2015.

McCafferty, Dennis. “Activism vs. Slacktivism.” Communications of the ACM (2011): 17-19.

Business Source Premier. Web. 29 Mar. 2015.