Wrigley's

"KICK UP A GEAR®" When you need to step up to the challenge, KICK UP A GEAR® with Wrigley’s Airwaves, with its unique invigorating ‘kick’. Just get in the right state of mind and you can exceed

the limits of what you thought possible.

History The William Wrigley Jr. Company is a company

headquartered in the GIC (Global Innovation Centre) in Goose Island, Chicago, Illinois. The company was founded on April 1, 1891, originally selling products such as soap and baking powder.

In 1892, William Wrigley, Jr., the company's founder, began packaging chewing gum with each can of baking powder.

Current The company currently sells its products in more than

180 countries and districts and maintains 140 factories in various countries and districts, including the United States, Mexico, Australia, the United Kingdom, Canada, Spain, New Zealand, the Philippines, Czech Republic, Germany, South Africa, Argentina, Tanzania, Tunisia, Somalia, North Korea , France, Kenya, China, India, Taiwan, Poland, and Russia.

AIRWAVES Airwaves is just one of the 22 chewing gum brands

Wrigley’s produces. Airwaves however is the smallest of the bunch.

FILMS: The chewing gum was featured in Tom Clancy's Splinter Cell: Chaos Theory several times, with Sam Fisher, the game's main protagonist, eating from a clearly displayed pack in the first mission cutscene, and clearly visible next to a radio in another cutscene, suggesting that Fisher may be a fan of the gum

Sponsorship: Wrigley's Airwaves announced in March 2009 that it is

to sponsor leading British Touring Car Championship team Motorbase Performance, running under the name Airwaves BMW.

Product Analysis They have used a range of colours on the packaging

but the colours are white washed so they don’t look to colourful.

In a recent campaign advert they used an emotional target for the gum. The ‘Never Not Fresh’ campaign will launch on 16 June and tells the story of an abrupt end to a budding romance thanks to the smell of the female character’s household pets. The ad’s tagline is ‘it’s definitely not your breath’.

Print advertisement examples