Alignment Creative

Team 6

Company Overview “Alignment Creative is focused on providing businesses with unique

manufacturing and design solutions through mixed media processing”

Current Social Media Presence Social Network

URLOwner

Social Network Owner Mission Statement

Facebook Andy Oberbillig (Owner)Zach Roozen (IT)

Solutions in mixed media.

Social Media SWOT Strengths Weaknesses

- Usable content available through alignmentcreative.com- Funds available for promoting content- Content is highly visual- Company mission and objective is clear

- Use of only one social media platform- Infrequent posting of content- Limited resources for management- Limited resources for generating content- Inconsistencies in message targeting- Very few followers and lack of engagement

Opportunities Threats

- Explore new media platforms- Connect with clients to share content and establish a greater community- Better target new customers- Active engagement can lead to potential sales and more exposure - Generate buzz and measure response for new product ideas and services

- Hard to gain foothold in saturated social media market- Clients may prohibit their content from being shared- Business demand fluctuates (i.e. parts manufacturing is currently slow locally) which affects content appropriateness- Potential to expose “trade secrets” to competitors

Target GroupsDemographics

• Location

• Age

• Income

• Employment

Target GroupsPsychographics

• Needs

• Interests

• Activities

• Attitudes

Resources Available - IT Specialist current social media manager

- 3 years previous online marketing experience

- Small staff with variable job requirements

- Interest in capturing and contributing to the company’s social media content

- Social media budget will be 5% of previous year’s net sales

- 2017 budget will be $3,500 based on 2016 sales

Social Media Content Daily Interactions Weekly Posts Formal Campaign

Planning1. Create social media profiles

2. Setup data analytics software

3. Join groups

4. Produce new content

5. Compile data

6. Add groups

7. Adjust content

8. Profit

9. Hiring help

Social Media ObjectivesGoal: Expand brand awareness/online presence and reach to potential customers.

Goal: Increase overall customer interaction

Goal: Increase overall sales

Analyzation KPI’s Metrics (measurements)

Create four additional social media outlets (Instagram, Twitter, Pinterest, and YouTube) by March 1st, 2017.

Completion by date.

Boost customer interactions to a minimum of 15 a day using any of the five social media outlets (i.e retweets, shares, likes) effective March 1st, 2017.

Using a social media dashboard to track and collect interactions (i.e impressions, retweets, shares, comments and mentions).

Increase website traffic flow by twenty percent by June 30th, 2017.

Various data analytical tools to track site visits, number of clicks, and time duration of site visit.

Analyzation KPI’s Metrics (measurements)

Acquire 200 LinkedIn connections, 250 Facebook followers, and 50 Twitter, Instagram, and Pinterest followers and 50 YouTube subscribers by June 1st, 2017.

Completion by date.

Boost overall sales by ten percent by June 30TH, 2017. Comparing sales at March 1st to June 30th.

Platforms/Tools•Facebook:

Advantage: Post images, videos, blog posts, create a business page specifically designed for more professional social outletDisadvantage: negative content, subscriptions, advertisements, time consumption

•LinkedIn:Advantage: creates a professional resume and allows to network with other major businesses and companies within the industryDisadvantages: time consuming

•Instagram:Advantage: posts pictures and videos with ease, connect with the general public and other businesses within the industry,

create a hashtag that will be able to identify their business over other businesses.Disadvantage: time consuming, not as professional, design manufacturers in the industry who use this platform are relatively

new.

•YouTube:Advantage: People can subscribe to your channel, easy to share, can show “how to” videos, shows a video representation of what the company does on a daily basisshow the target audience the process of sketch design to then product completion.Disadvantage: needs to be professionally shot with professional camera, should be updated consistently on a schedule, and

editing could be time consuming.

•Pinterest:Advantage: can be affiliated with businesses who are also in the manufacturing and design industry, can be linked to

company websitecompany can build their own personal profile where they pin and post design images that a target audience will see.Disadvantage: time consuming

Operations of Social MediaRecruit/Hire to add and maintain social media present and future

Content Manager/Generator

Information Technology specialist

Website management

Server Maintenance

Intern (due to low costs)

Collecting dataUse social media accounts

• Find data

• Collect data

• Manage data

• Evaluate data

• Analyze data

Generating Traffic•Our goal is to reach as many people as we can to expose viewers to our message, our business, and our skillset.

•Want our viewers to be intrigued by what Alignment Creative is able to construct to create a tangible relationship with our fans and followers that flows into a client relationship.

•If Alignment Creative can create a media presence that inspires other users and viewers to share what they like then we can generate a good amount of traffic to our various online resources that will at least expose the viewers to what our business is