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@quintly
Alexander Peiniger from @quintly
Analysis - To which extend do brands use and analyze social
media networks
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1. In which networks users tend to interact the most?
2. Which network has the highest growth rates?
3. In which network users post most frequently?
Analysis from User’s POV
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1,75
3,5
5,25
7
1 - 1k 1k - 10k 10k - 100k 100k - 1m 1m - 10m 10m+
Growth- and Interaction- Rates differ massively between networks
Data Period: September 2015
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Fan-Growth differs between networks
15,6%5,8%2,1%
Data Period: September 2015
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Brands post differently frequented on each channel
1.85POSTS PRO TAG
5.30POSTS PRO TAG
1.11POSTS PRO TAG
Zeitraum: September 2015
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From user to brand POV
How do brands use the different channels?
Overview of analyzed data
• Which networks are analyzed by brands in quintly
• Over 200,000 examined profiles
• From 2012 - Oct 2015
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Choice of networks gets more diverse
2012 2013 2014 2015 today
launched Nov 3rd 2015
4 %
2 %
3 %
5 %
13 %
73 %
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Major differences between countries
7 %
5 %
2 %3 %
17 %
66 %
Germany
10 %
13 %
4 %5 % 25 %
43 %
USA
Data: October 2015
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Countries focus on different networks
0 %
25 %
50 %
75 %
100 %
USA India Germany Brazil Great Britan Indonesia Japan Philippines Arab. Emirates Hong Kong
Data: October 2015; Data has been normalized.
@quintlyBased on Google Trends Data from 2013 - Oct 2015
Development of analytics search terms in Google Trends
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OVERVIEW
FANS
INTERACTIONS
POSTS
Based on quintly metric views; Data has been normalized.
OVERVIEW
FOLLOWERS
INTERACTIONS
TWEETS
Analysis of top-metrics in each network
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OVERVIEW
FOLLOWERS
INTERACTIONS
POSTS
OVERVIEW
SUBSCRIBERS
VIEWS
VIDEOS
Analysis of top-metrics in each network
Based on quintly metric views; Data has been normalized.
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OVERVIEW
CIRLCE FOLLOWERS
INTERACTIONS
POSTS
PAGE PLUS ONE’S
OVERVIEW
COMPANY FOLLOWERS
INTERACTIONS
UPDATES
Analysis of top-metrics in each network
Based on quintly metric views; Data has been normalized.
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Frequency of analysis differs as well
0
1
2
3
4
MX ES AU BR DE GB IT CA US AT IN AE ID CH
Login Days per Woche
Data Period: September and October 2015
3.54
2.22
1.70
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1. Interactions on Instagram outperform those on Twitter and Facebook
2. Instagram profiles growing rapidly
3. Choice of networks is getting increasingly diverse, Germany still strongly focused on Facebook
4. Focus of analysis is shifting from fan-growth to interactions
Fazit
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TAKEAWAYS
Integrate social media analytics and reporting in daily routine
