Ann Smarty's Writings And Quotable Quotes: Expertalk #003

EXPERTALK #003A collectible series of

breakthrough brainwaves

ANN SMARTY’SWRITINGS

AND QUOTABLEQUOTES

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SHOBHA PONNAPPA CONSULTING IN DIGITAL MARKETING BREAKTHROUGHS



“Social media has come a long way from the days of Friendster and Myspace.

With the introduction of Facebook, Twitter, LinkedIn, Pinterest, Google Plus and so many other newer platforms, it has become as much a professional staple as a personal one.

So, how is it possible that so many businesses (especially small or online-based businesses) are failing to utilize social media for PR?”

ANN SMARTY



“For a few years now, I've been using content re-packaging to become a more productive and efficient writer.

Content re-packaging is using the existing research to create other formats of digital content.

For example, one thoroughly-researched article may be re-packaged into an eBook, infographic, video, Slideshare presentation or even a smartphone app!”

ANN SMARTY



“Being mentioned in news is every entrepreneur's dream but not many of us can afford huge PR budgets.

The key to getting featured in the news is reacting quickly to trends. When Google introduced "Search within search" functionality, my blog contributor @Rishil was one of the first to cover the news. We woke up the next day to a some neat NY times coverage. There's no secret sauce except that Rishil's article was very opinionated and timely.”

ANN SMARTY



“Create quality content" is the most frequent advice you'll hear from any search and social media consultant you'll turn to.

That is frustrating to many business owners who are not lucky enough to be in the "fun" niches like gaming, entertainment or traveling.

Yes, there are easier industries and there are tougher ones but creating content that spreads is never impossible.”

ANN SMARTY



“I've seen businesses that were forced to expand once Google traffic started coming. That put them into Google dependency mode.

Is there a way not to rely on Google traffic while still growing your business online?

The answer is mostly "it depends" but one thing is clear. It's time that we all started to diversify our online efforts.”

ANN SMARTY



“Back in 2007, Google introduced "Universal" search results which combined results from general (text), news, video, image and book search results.

A few years later, monitoring and expanding your business visual context became even more essential when Google tweaked its image algorithm for it to become more varied and blended image search results with most "navigational*" query search results.”

ANN SMARTY



“Keyword research historically has been the initial content planning task:

Nowadays, it’s not only risky to focus on certain keywords (remember the notorious over-optimization penalties?), but it’s counterproductive. In the Hummingbird era, Google is trying to understand your content beyond keywords. It wants to understand “things (concepts) instead of strings (the exact sequence of words you type).”

ANN SMARTY



MY APPRECIATION OF ANN SMARTY:

“Ann Smarty is among the brightest brains in the online and social marketing business. She currently holds a Brand Management position at Internet Marketing Ninjas - aside from pioneering and launching a series of internet properties geared towards enabling a higher quality of blogging, sharing and social reciprocity online.

What distinguishes Ann, in my observation, are two powerful traits - a very innovative mind, and a very high level of personal energy that allows herself to dedicate herself to so many different projects without a single drop in intensity of engagement and quality of interventions!”



SHOBHA PONNAPPAhttp: shobhaponnappa.com

Read a lot more on this topic on my blog post:

Ann Smarty answers my quick interview

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http://shobhaponnappa.com/

http://shobhaponnappa.com/ann-smarty-answers-my-quick-interview/




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Ann Smarty's Writings And Quotable Quotes: Expertalk #003