APO and Social Media - #LFS Goes Viral

SOCIAL MEDIA AND APO - #LFS GOES VIRAL.

JACKIE VETRANO

ALPHA BETA XI SUNY GENESEO ‘13

@JACKIEVETRANO

WEB AND SOCIAL MEDIA COORDINATOR

GENESEE COMMUNITY COLLEGE

BRANDING – IT’S IMPORTANT.

What makes a brand?

Logo Colors Mission/vision Name Purpose Advertisements Unique attributes

consistency

@JACKIEVETRANO

ACTUALLY, IT’S MORE THAN THAT.

Branding is built by the things you can see.

Branding is supported by the association your customer makes with your brand.

consistency.

@JACKIEVETRANO

WHY IS CONSISTENCY SO IMPORTANT?

Strengthen your brand with one message

Eliminate the clutter and confusion

Increase brand recognition

Fast food: red and gold “swoosh” Snap, Crackle, Pop!

@JACKIEVETRANO

BUT JACKIE, WE’RE NOT A BUSINESS.

Everything has a brand (your chapter, section, region...)

Everyone has a brand (YOU.)

Social Media is a piece of it.

@JACKIEVETRANO

YOUR PERSONAL BRAND

THE POWER OF SOCIAL MEDIA

@JACKIEVETRANO

DO:

Pick a name, stick with it.

Be you

Tell people about it

Google yourself (Google, News, Image)

First Name, Last Name, Current City First Name, Last Name, College First Name, Last Name, Past Cities First Name, Last Name, murder

@JACKIEVETRANO

BE CAREFUL:

Facebook status rants

Images

Posts by your friends

Hootsuite, TweetDeck, etc.

@JACKIEVETRANO

SOCIAL MEDIA REACH.

you

1st circle

2nd circle

3rd circle

@JACKIEVETRANO

YOUR CHAPTER, SECTION, & REGION

THE POWER OF SOCIAL MEDIA

@JACKIEVETRANO

QUALITY OVER QUANTITY.

“I’m so much more willing to pledge Alpha Phi Omega because they have three social media channels, and [other organization] only has one.”

-- No one says this.

@JACKIEVETRANO

EXPECTATIONS OF SOCIAL MEDIA.

Fast response times

Social media doesn’t take off Photos, Videos, and other relevant

content

Important information (contact, location, etc.)

@JACKIEVETRANO

SOCIAL MEDIA AS A PROMOTIONAL TOOL Easy, consistent names to remember

@APO_Geneseo @BU_APO @APhiOZK APO at Clarkson Alpha Phi Omega, Fredonia

Find your place

Facebook – photos, statuses, video Twitter – 140 characters, photos, links YouTube – Videos Pinterest – Images, links LinkedIn – professional networking, statues, images, video,

links@JACKIEVETRANO

CONSISTENCY IS KEY

Logo

Colors

Font

Language

Resources:

apo.org/Support/DownloadFile/15 www.apor2.org/about/resources

@JACKIEVETRANO

SOCIAL MEDIA AS A PROMOTIONAL TOOL

Shout it from the rooftops – put it on everything

Rush Poster? Announcements? Your email signature?

Humans don’t like to read

Remember the expectations of social media

@JACKIEVETRANO

STAYING CONNECTED

Engage alumni early, and be active!

Use smart hashtags

Easy to remember (#APOR2VC) Short (give space for comments)

Secretary/other brother doing social media

Social Media is a responsibility Connect with your region, and nationally.

@JACKIEVETRANO

ALPHA ALPHA:UNIVERSITY OF ILLINOIS URBANA - CHAPAIGN

@JACKIEVETRANO

CHI: UCLA

@JACKIEVETRANO

ALPHA ZETA:UNIVERSITY OF KENTUCKY

@JACKIEVETRANO

WHAT ABOUT YOU?

@JACKIEVETRANO

QUESTIONS?Jackie [email protected]

Web and Social Media CoordinatorGenesee Community College

@JACKIEVETRANO